Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Desig...Rebecca Gard Silver
Manifesto for Better by Measure, a class from the Products of Design masters program at the School of Visual Arts taught by Jen van der Meer and Rebecca Silver. Better by Measure will explore how startups can build value by critically embracing civic, environmental, and human health challenges. Follow us at BetterbyMeasure.com
Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Desig...Rebecca Gard Silver
Manifesto for Better by Measure, a class from the Products of Design masters program at the School of Visual Arts taught by Jen van der Meer and Rebecca Silver. Better by Measure will explore how startups can build value by critically embracing civic, environmental, and human health challenges. Follow us at BetterbyMeasure.com
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
Lean Startup Roadmap workshop I conduct in Russian. Combines the methodology from Steve Blank, Eric Ries, Ash Maurya, and others. The intention is to provide practical steps individuals new to business and entrepreneurship can take in order to increase the likelihood of success in their new venture.
The full workshop usually takes 6-8 hours.
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Get More Traction for Your Product Using Jobs-To-Be-Donepascallaliberte
The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.
Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.
This presentation was given on:
- April 7, 2017: hosted by Invest Ottawa
- May 25, 2017: hosted by Impact Hub Ottawa
Slides updated with narration. Links from the presentation are at:
http://pascallaliberte.me
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
Lean Startup Roadmap workshop I conduct in Russian. Combines the methodology from Steve Blank, Eric Ries, Ash Maurya, and others. The intention is to provide practical steps individuals new to business and entrepreneurship can take in order to increase the likelihood of success in their new venture.
The full workshop usually takes 6-8 hours.
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Get More Traction for Your Product Using Jobs-To-Be-Donepascallaliberte
The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.
Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.
This presentation was given on:
- April 7, 2017: hosted by Invest Ottawa
- May 25, 2017: hosted by Impact Hub Ottawa
Slides updated with narration. Links from the presentation are at:
http://pascallaliberte.me
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
These are the supporting slides for a workshop on Design Thinking and Journey Mapping that we facilitated on 15 July 2017 at Poiana Brașov (Romania) for the ASPIRE ALUMNI camp participants.
Visit the Design Thinking Society website for news about our learning and consultancy programs: www.designthinkingsociety.com
Join our Design Thinking Bucharest community on Meetup.com and join our meetings:
https://www.meetup.com/Design-Thinking-Bucharest/
Join our Romanian Design Thinking Group on Facebook: https://www.facebook.com/groups/design.thinking.romania/
Doing Something Good facilitated this second event in Vicsport's 'Forward Thinking' series, addressing the changing business of community sport, and innovative approaches to getting more Victorian's physically active through sport.
Innovation in Action on 19 March was a practical workshop aimed at improving the capability of organisations in the community sport sector to be innovative, and generate game-changing ideas simply and quickly.
The Innovation in Action workshop provided participants with an opportunity to:
> Discover how top innovators approach problem solving
> Learn how you can apply cutting edge and easy to use design principles and methodologies to generate innovative ideas for community sport products, services and programs
> Participate in a practical ‘rapid prototyping’ team challenge to design innovative community sport membership models simply and quickly
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
Design thinking is a problem solving process geared for ambiguous situations. There are four principles of design thinking: empathize, visualize, co-create and iterate. This presentation gives tips and techniques for empathizing includes how to interview and how to analyze research data.
You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
Lean LaunchPad NYU ITP - Value Proposition, with additional design and enthrography tools for how to talk to customers, observe, and get underneath the obvious pain points.
Zero to One Startup Masterclass Series - Week TwoIsaac Jumba
The masterclass covers hands-on workshops from how to come up with ideas to solidifying their ideas into INVESTOR READY businesses. The target is for those new to entrepreneurship intending to build a startup or those who are already working on an idea and need to solidify or scale their business.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
Similar to Lean Customer Discovery Needs Deep Empathy (20)
Why do we start startups? A good question for the inaugural class of the NYC Media Lab: The Combine. Covering Motivation, Lean, Business Model Canvas, the Rich/King Dilemma, and Scale Outcomes
Lean at ITP - customer relationships and channels, always a fun discussion with students who can elegantly pivot between hardware and software and high end jewelry.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. LEAN LAUNCHPAD SIMULATES ENTREPRENEURSHIP
BY REQUIRING FOUNDERS TO GET OUT OF THE
BUILDING…AND INTO THEIR CUSTOMER’S WORLD.
Customer
Discovery
Customer
Creation
Customer
Validation
Company
Building
Flipped classroom, experiential learning
Most learning occurs out of the building
In direct conversations with customers3
Pivot
3. TALKING TO CUSTOMERS IS INTIMIDATING –
WHAT DO I SAY, WHAT DO I DO?
4
OBSERVING CUSTOMERS IS TRICKY – WHAT
DO I LOOK FOR, WHAT DO I WATCH?
4. TEAMS GET OVER THE HUMP, BUT FIND ITS VERY
HARD TO GET TO A TRUE PAIN POINT
“I think I only scratched the surface, and never really got to the
core problems.”
“I don’t know if my customers really understand what they need
enough to articulate it to me.”
“Customers said they would pay, but then they didn’t when it
came time to pay.”
5
6. BUT WITHOUT DEEPER UNDERSTANDING, TEAMS
STRUGGLE TO DISCOVER THE HIDDEN, INVISIBLE, OUT
OF CONSCIOUSNESS TRUTHS. THE DEEPEST PAIN
POINTS THAT CUSTOMER WANT SOLVED.
CUSTOMER DISCOVERY YIELDS SURFACE LEVEL INSIGHTS
8. 9
Find the outlier
unmet needs that
inspire novel
approaches
Most startups fit the
bell curve of
sameness
AS A RESULT, MANY STARTUPS CHASE
THE SAME PAIN POINTS
10. WHAT’S DIFFERENT FROM DESIGN RESEARCH
Customer development IS different than ethnography or design research inquiry –
Founders are NOT neutral observers. While you can practice the art of neutral
observation, you, as a founder, are making contact with your first potential customers.
We’re going to start wide, and expansive, and go deep, getting to deeply unmet
needs that can drive a successful business model.
But we will be quickly moving to understand the business model that will fuel your
vision.
Customer Discovery
- test customer reactions
- is the business model scalable?
- build customer demand
Design Research
- clarify customer needs
- is the customer need significant?
- test product features
11. DESIGN RESEARCH METHODS
TO COMPLEMENT CUSTOMER DISCOVERY
12
Getting Ready Designer/Researcher Text/Source
Trend/ SMEs/ Hypothesis Ajay Revels Politemachines
Empathy exercises D-School D-School Bootleg
Brain Dump Steve Portigal Interviewing Users
Listening Methods
Ask for Stories Ajay Revels Politemachines
Create Contrasts Steve Portigal Interviewing Users
Probe for the Unsaid Steve Portigal Interviewing Users
Watching Methods
Tours or Games Ajay Revels Politemachines
AEIOU Harrington Universal Methods of
Design
Camera diary Ajay Revels Politemachines
13. Gather what is known about the problem and your proposed customer.
Current trends. Familiarize yourself with current trends that may be
driving the problems for your proposed customer.
SMEs. Learn what subject matter experts (SMEs) know about your
problem or your proposed customer. Pick their brain, look for early
insights and key questions.
Hypothesis. Write out an hypothesis or problem statement to help
frame your exploration.
“Prepare your mind to see the unmet needs and customer problems by
learning as much as you can about what is already known. Use the time
you spend in the field to explore what is unknown.”
– Ajay Revels, Politemachines
GETTING READY: TRENDS / SMES / HYPOTHESIS
14
14. GETTING READY: DEVELOPING EMPATHY
The problems you are trying to solve are rarely your own – and you won’t
find a market until you can understand the needs that other have. Make
sure you are not just getting out of the building, but getting into the context
of your customers’ lives.
Observe: View users and their behavior in the context of their lives.
Engage: interact and interview users through scheduled and short
“intercept” encounters.
Immerse: Experience what your user experiences.
From: D-School Bootcamp Bootleg:
15. Convene a brain dump.
Get what’s in everyone’s heads out on the table. Assumptions,
expectations, closely held beliefs, perspectives, hypotheses.
Contradictions are inevitable, and become great fodder for
hypotheses to test on your business model canvas.
“Think about it as a transitional ritual of unburdening, like men emptying
their pockets of keys, change, and wallet as soon as they return home.”
– Adapted from Steve Portigal, Interviewing Users.
GETTING READY: BRAIN DUMP
16
17. LISTENING METHOD:
EXPLAIN YOUR PURPOSE & ASK FOR STORIES
18
Strangers are generally happy to provide quick feedback on a product idea or
talk about their pain points around a particular topic. Ensure a good interaction
by being upfront about your request;
Purpose: I’d like to learn about…
Time: I’d like 10 minutes of your time…
Freedoms: You can decline to answer any question or end the
conversation at any time…
Method: I will show you XYZ, I will watch you do XYZ, I will ask about
XYZ..
People communicate naturally by using stories, anecdotes and jokes.
Encourage this. Introduce a topic you’re interested in and let them tell you a
story about it. Smile. Make eye contact. Nod. Say very little. This will break the
ice and will get you closer to the answers you’re looking for.
-- Ajay Revels, Politemachines
18. To check against a “cover story” or get underneath the obvious truths:
Compare processes: “How is applying for preschool different than applying
for pre-k.”
Compare to others: “Do you learning habits differ from your fellow grad
students in your program”
Compare across time: “How have your shopping habits changed from the
time you lived with roommate, to living alone, to living with a partner.”
• Adapted from Interviewing Users, by Steve Portigal
LISTENING METHOD:
CREATE CONTRASTS
19
19. To get underneath to values, latent needs, reasons why:
Ask for clarification: “When you said everything changed after
September, what happened then.”
Ask about code words: “What does that acronym stand for.”
Ask about emotional cues: “Why do you laugh when you mention Seven
Eleven.”
Probe delicately: “You mentioned that changes in your organization led
to a different decision – can you tell me what that situation was.”
Probe without presuming: “Some people have strong opinions about
teaching children to read before they enter first grade, while other’s
don’t. What is your take.”
• Adapted from Interviewing Users, by Steve Portigal
LISTENING METHOD:
PROBE FOR THE UNSAID
20
21. Tours are a form of immersive observation that allow you to experience the
whole context of the customer problem you’re interested in. Tours can be as
broad as “shopping for shoes” or as specific as sending a message to a family
member.
Games or simulations are a playful form of interactive observation that allow
you to experiment with different aspects of the customer problem.
Your mission is to capture:
Who (who are we observing)
What (what are they doing)
How (how are they doing it)
Why (are they doing it)
When (are they doing it)
Where (are they doing it)
-- Ajay Revels, Polite Machines
WATCHING METHOD:
TOURS & GAMES
22
22. WATCHING METHOD:
CAMERA STUDY
23
Camera studies or photo sorts are a quick and easy way to get proposed
customers to SHOW you aspects of a particular topic you’re interested in
understanding. Photos also help spark conversations that illuminate the roots of the
customer problem and uncover their unmet needs.
Topic: ask for photos around a specific activity. “Please take a few quick photos
while you are shopping for shoes.” Or…”Go online and find photos of people
shopping for shoes.”
Number: ask for a specific number of images. 3-4. If people have more that’s fine.
Send: to keep the activity as simple and pain free as possible, ask people to email
you photos from their smartphone.
Busy people who don’t have time to talk to you will often agree to snap photos as
they go about their daily lives.
-- Ajay Revels, Politemachines
23. WATCHING METHOD:
AEIOU
24
AEIOU is an organizational framework when you get into the natural habitat of the
person you are interviewing, and gives you a construct to look, listen, and observe
(rather than talk, and hear):
Activities: goal directed sets of actions. What are the pathways that people take
toward the things they want to accomplish, including specific actions and processes?
Environments: include the entire arena in which activities take place.
Interactions: between a person and someone, or something else, and are the
building blocks of activities.
Objects: Building blocks of the environments, key elements put to complex or even
unintended uses, possibly changing their function, meaning, and context.
Users: people whose behaviors, preferences, and needs are bing observed. Who is
present? What are their roles and relationships? What are their values and biases.
From: Universal Methods of Design. Bella Harrington, Bruce Hanington.
25. HOW TO CONSTRUCT A VALUE PROPOSITION
DRIVEN BY DESIGN RESEARCH
DEVELOP EMPATHETIC
MUSCLE MEMORY
PRACTICE THROUGH
CUSTOMER DEVELOPMENT
ARTICULTATE PAIN
POINTS + NEEDS
STATED, VISIBLE, AND
HIDDEN, TACIT
26
26. BUT DON’T DESIGN RESEARCH FOREVER
Customer
Discovery
Customer
Creation
Customer
Validation
Company
Building
Move forward to quantitative proof when you seek to validate your
business model, testing and iterating until you find scalability, and
repeatability.
The goal: deliver the volume to build a profitable company
Designers and Design Researchers often avoid the work of the
funnel – but as a founder – you have to test your ability to scale:
Product, acquisition, pricing, channel, sales plan
Iteration Execution
27
28. 29
AGILE AND LEAN INFLUENCES
DESIGN RESEARCH
(Ethnography)
DESIGN THINKING
(IDEO, Dschool)
29. Interviewing Users: How to Uncover Compelling
Insights: Steve Portigal
Universal Methods of Design: Bella Harrington, Bruce
Hanington.
DSchool Bootcamp Bootleg
Ajay Revels Polite Machines
DESIGN RESEARCH CONTRIBUTORS
30
30. Syllabus and updates here on the class blog – and all
work herein is based on adaptations and lessons
learned teaching Lean LaunchPad at NYU ITP.
To add to this list of resources and tools for students,
contact Jen van der Meer: @jenvandermeer
ABOUT THE CLASS
31