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good advertisement versus bad advertisement

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the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body)
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good advertisement versus bad advertisement

  1. 1. 5 GOOD ADVERTISEMENT &BAD ADVERTISEMENT GROUP MEMBERS FATIMA IKRAM SHAHID NAWAZ BANGASH SANIYA RAZA ROMA RIAZ SAAD BIN KAMAL MARKETING MANAGEMENT
  2. 2. <ul><li>Disseminate information about a product, </li></ul><ul><li>brand or company </li></ul><ul><li>The purpose of promotions is to </li></ul><ul><li>cause awareness </li></ul>
  3. 3. ADVERTISEMENTS A paid form of non personal communication from an identified sponsor.
  4. 4. Point of purchase advertisement Place advertisement Online advertisement Direct response advertisement Media advertisement ADVERTISEMENT TYPES
  5. 5. TV advertisement Good advertisement Bad advertisement
  6. 6. CHARACTERISTICS OF A BAD ADVERTISEMENT Media plan missed the mark Uninspired creative strategy Lack of technical sophistications Unattractive Unconvincing product claims
  7. 7. Bad Advertisement <ul><li>It is extremely distressing </li></ul>
  8. 8. Suggestions for Bad Ad Put an enliven creative strategy Give guiding ads than to evoke Emotions of fear
  9. 9. More Suggestions <ul><li>Exposure </li></ul><ul><li>Information and awareness </li></ul>
  10. 10. Camlin markers
  11. 11. CHARACTERISTICS OF A GOOD AD Exposure intentions
  12. 12. Characteristics Attention Understood Comprehension
  13. 13. Comparisons <ul><li>Exposure </li></ul><ul><li>Motivation </li></ul>

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