9 TRICKS THAT LEADS TO SMS QUICK SIGN UP FOR SMS MAKETING CAMPAIGNS

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tricks that
leads to quick
sign up for your9SMS MARKETING CAMPAIGN
A lot of studies have been conducted to understand what
really ticks an end-user and how to utilize them to increase
the number of signups for receiving brands communication.
Let us now explore top 9 tricks that lead to quick sign up for
SMS communications.
Offer an incentive
 When user’s sign-in for regular communication from brands,
they give in their personal time
 Brands need to make these users feel privileged with exclusive
services for the subscribers
 Subscribed users expect brands to tempt them with first-hand offers,
preview sale, or other freebies/ giveaways
Give your campaign a name
 Make your campaign name eye-catchy like - InsiderStuff,
StyleHacks, StealDealsetc
 Be distinctive and create top-of-the-mind recall with
your campaign name
 Users are encouraged for enterprise messaging
by creative campaign names
Clearly define the terms
 It’s easier to win customer’s trust if you ask them what they want
 Enquire users as to when they would like to receive messages, frequency
of messages and what kind of information they would wantto receive
 Be open to customize your SMS program to suit their wants
Keep the tone conversational
 Make your customers comfortable with a friendly tone
forsoliciting sign-ups
 Talk to your customers in a way that they are used to
 Include the popular dialects or jargons that are meant to
appeal to your target audience
Include the word FREE
 Customers are aware that that the messages are free of cost,
but it has been observed that adding the word FREE,
oftentimes does the trick
 Creative usage of word FREE within title or the description of the signup
message creates excitement to sign up fast
Explore the benefits of social proofing /
Bandwagon Effect
 Users do get positively influenced with the higher number of
subscriptions for your business.
 As per the Bandwagon Effect or Social Proofing, new users are
more likely to subscribe, if they know the number of users who
have already subscribed to the same. The Facebook like box,
displayed on various blogs and websites is part of the same strategy.
Remind online visitors of the benefits
available only for subscribers
 Be mindful of sending reminders to encourage sign-ups
 Be assertive with additional discounts, freebies, white
papers etc,and do mention them on social media
Make sure the signup form is placed right
 Numerous studies on cognitive behavior & consumer pattern
suggests the best spots for placing your sign-up form so that it
gets the highest level of attention.
 While all of these spots are ideal, the result would vary depending
on the design of the site, demographic and the industry that
you are operating in.
 We suggest A/B testing of these spots to discover the one ideal for
you website in particular:
a. At the end of a posts b. Top header c. Footer
d. Top of the sidebar e. Pop-up box
Ask your existing subscribers to spread the word
 Believe it or not, the best advertising is by word of mouth
 Existing customers create several referrals for your
company / business or website.
 It’s important to award your top referrers with a special
incentive for spreading the word
The real magic lies in execution.
We are curious to know which of these changes you will be getting started with!
Hope you are curious to get started !
Knack down with the above-mentioned tricks and change your business story forever!
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