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Good and bad ads
- 1. PRESENTED BY: M. Ahsan Ijaz FA13-BSM-009 JAMSHAID IQBAL FA13-BSM-026 Saif ur Rehman SP14-BSM-007 4/29/2016
- 2. Table of Content Introduction Purpose of an advertisement Good Advertisement Bad Advertisement Conclusion
- 3. Purpose of an Advertisement Famous ad man David Ogilvy once said astutely, "I do not regard advertising as entertainment or an art form, but as a medium of information." Whatever else advertising is trying to do, whether with words or pictures, its purpose always is to impart information. The information isn't always about a product or service, though. Advertising serves everything from politics to social consciousness to get across a message. Marketing and Promoting Raising Awareness Education and Information
- 6. Correctness The term correctness refer to right level of language and accuracy of facts , figures and word If the information is not correctly conveyed , the sender will lose credibility The information was correctly conveyed with right level of language and accuracy of facts in this ads There was no incorrect information
- 7. Consideration Consideration means that you prepare every message with the recipient in mind and try to put yourself in his or her place. Try to visualize your readers (or listeners)—with their desires, problems, circumstances, emotions, and probable reactions to your request.
- 8. Clarity Clarity means getting your message across so the receiver will understand what you are trying to convey We can clearly understand the message which the ad is conveying The initial phase of the ad is clearly describing the clarity.
- 9. Courtesy Courteous messages help to strengthen present friendships, as well as make new friends. Courtesy stems from sincere your-attitude At the end of this ad we can see the courtesy when he applied break Their expression shows courtesy
- 10. Concreteness Communicating concretely means being specific, definite, and vivid rather than vague and general We can see this ad has a specific message This ad focus on the reliability of product in the short time Which is the best component of our communication which creates interest in the listener
- 11. Completeness Communication must be complete and adequate Incomplete messages keep the receiver guessing, create misunderstanding and delay actions This Ad has a complete message and information about the product There is no incomplete information in this ad which can become the cause of misunderstanding
- 12. Conciseness One should be brief and be able to say whatever you have to say in fewest possible words without sacrificing the other C qualities This ad is conveying message in the short period of time without losing its real motive
- 15. If we compared this ads with seven c’s we can see a lot of fallacies This ads is not conveying message completely Ads is not specific in its message Ads is to long and creating misunderstanding in the viewer
- 16. Unclear in its information that is creating misunderstanding in the viewer Negative and positive expression are not shown in this ad
- 17. Conclusion tends by saying. “It’s good to be bad”. It does not leave the audience with an open-ended conclusion such as asking a question like, “Do you want to be good or bad ”The ad feeds a one-sided message to its audience. As I just mentioned, it does not propose the option of the good side or the bad side to its viewers, it only pronounces the bad side.
- 18. 4/29/2016