Marketing presentation

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Here is the presentation I did at the 4th Annual Colorado Entrepreneursip Marketplace. This is an "Overall Approach to Marketing"

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Marketing presentation

  1. 1. Marketing An Investment
  2. 2. Keys to Marketing <ul><li>Selling yourself just as much as your product or service </li></ul><ul><li>People want to “feel good” about the decision they made when they chose your product/service </li></ul><ul><li>Remember the senses-they create memories </li></ul><ul><li>Think like your customer </li></ul><ul><li>Conversations- engage, ask questions, listen & learn </li></ul>
  3. 3. Key Points <ul><li>Must let public know you exist </li></ul><ul><li>Creates credible awareness of your product </li></ul><ul><li>Marketing is not just about the “now” clients, but also “future” clients </li></ul><ul><li>Don’t base marketing decisions on personal preferences </li></ul><ul><li>Use combination of mediums </li></ul>
  4. 4. Logo and Branding- <ul><li>Must have identifying logo and catch phrase so that people remember you or your product -How people identify and remember you </li></ul><ul><li>Business cards are a must </li></ul><ul><li>Website is an online business card itself </li></ul><ul><li>Develop media kit </li></ul><ul><li>Creates Top of the Mind Awareness </li></ul>
  5. 5. Media Types- Print <ul><li>Newspaper- Local, Regional, Electronic </li></ul><ul><li>Research readership numbers and popularity </li></ul><ul><li>The longer you market, the less expensive </li></ul><ul><li>Keep your name and logo in the public </li></ul><ul><li>Use ads to offer ideas and solutions </li></ul><ul><li>Portable, tangible media </li></ul><ul><li>Phone Book (paper and online) </li></ul><ul><li>Magazine- Target readership and demographics </li></ul>
  6. 6. Print Cont… <ul><li>Auto signs </li></ul><ul><li>Flyers </li></ul><ul><li>Post Cards, Direct Mail </li></ul><ul><li>Industry specific publications </li></ul><ul><li>Website-SEO, pay-per-click </li></ul><ul><li>Billboards </li></ul><ul><li>Partner trades- restaurant menus, signage </li></ul>
  7. 7. Media Types- Radio <ul><li>Creates Top-of-The mind awareness, stays in a persons head </li></ul><ul><li>Average household has 7 radios </li></ul><ul><li>Your message hits a mass amount of people at one time </li></ul><ul><li>Each station has different listenership and market </li></ul><ul><li>Consistency is key </li></ul><ul><li>May choose specific programs to be associated with-can help build a credible image for your company </li></ul><ul><li>Be sure to have a “call-to-action” ad </li></ul><ul><li>Maintains 92% of audience during commercial breaks </li></ul><ul><li>Nearly 3 of 4 people 12 years and older tune in at any given time </li></ul><ul><li>Immediate </li></ul>
  8. 8. Media Types- Internet <ul><li>Opens the door to more than just local market- has global reach; Portable </li></ul><ul><li>Be sure to have a customer friendly website times </li></ul><ul><li>Want good quality images and descriptive text </li></ul><ul><li>Pay-per-click advertising, SEO </li></ul><ul><li>Linking </li></ul><ul><li>Facebook, Twitter, LinkedIn </li></ul><ul><li>Online Phone Books and directories </li></ul><ul><li>Blogging, You Tube, Slide Share </li></ul>
  9. 9. Disadvantages to Newspaper & Radio <ul><li>Newspaper- Clutter, decreasing penetration </li></ul><ul><li>Radio- Background noise- not always people’s focus, no visual reinforcement </li></ul>
  10. 10. Media Types- Trinkets <ul><li>Pens, calculators, notepads, mugs, etc </li></ul><ul><li>Great way to keep name out there and for easy reference </li></ul><ul><li>Great to use as a Thank You, reminder or new client prospect gift </li></ul><ul><li>Use quality trinket gifts </li></ul>
  11. 11. Media types- “Feel Good” <ul><li>Charity Donations, Yearbook ads, Purchasing Fair Animals, Supporting local organizations with donation (product or cash) </li></ul><ul><li>This type of advertising is not direct marketing but is more of an “image builder” </li></ul><ul><li>Lets people know that you care about the community and keeps you in same field as other respectable businesses </li></ul>
  12. 12. Community Involvement <ul><li>Become involved in local organizations- Chambers, Rotary other non-profits </li></ul><ul><li>Become involved on industry and business related councils, advisory groups, clubs, etc. </li></ul><ul><li>Leads groups </li></ul><ul><li>Online communities </li></ul><ul><li>Participating in Community events- fairs, shows, parades </li></ul>
  13. 13. Cold Calling <ul><li>Great for targeting certain client </li></ul><ul><li>Call them by their first name </li></ul><ul><li>Ask for decision maker </li></ul><ul><li>Front end office people are often gatekeepers </li></ul><ul><li>Be tactful and professional </li></ul><ul><li>Ask questions about their company </li></ul><ul><li>Ask to send information, then follow up </li></ul><ul><li>Don’t take comments or reactions personally </li></ul>
  14. 14. Trade Shows/Booths <ul><li>Select target audience </li></ul><ul><li>Display using color, tiers, greenery or other accents </li></ul><ul><li>Dress for success and present product or service- talk about it and give buyers your personal story </li></ul><ul><li>Display should be full, but not overwhelming </li></ul><ul><li>Great chance to demonstrate features and benefits </li></ul><ul><li>Entice buyers to your booth </li></ul><ul><li>Customer Service makes the difference </li></ul>
  15. 15. Soft Skills <ul><li>E-Mail Etiquette </li></ul><ul><li>Phone Etiquette </li></ul><ul><li>Hand written Thank yous </li></ul><ul><li>Hand shaking </li></ul><ul><li>Eye Contact </li></ul><ul><li>Introductions </li></ul><ul><li>Honesty and Sincerity </li></ul><ul><li>Ask questions about the other person; everyone likes to talk about themselves </li></ul><ul><li>Care about them and what makes them who they are </li></ul><ul><li>Social Media Manners- “What I can do for you” </li></ul><ul><li>Standing versus sitting </li></ul>
  16. 16. Phone Number <ul><li>Value of local numbers </li></ul><ul><li>Toll free numbers </li></ul>
  17. 17. Other… <ul><li>Chambers, Civic Organizations </li></ul><ul><li>Network/Leads Groups </li></ul><ul><li>Online Groups </li></ul><ul><li>Direct E-mail campaigns </li></ul><ul><li>Article writing </li></ul><ul><li>Partnerships with other businesses </li></ul>
  18. 18. Elevator Speech <ul><li>Quick way to spread your message in a short amount of time </li></ul><ul><li>Allow for question </li></ul><ul><li>Ask questions yourself </li></ul>
  19. 19. Contact Information <ul><li>Lorrie Boyer </li></ul><ul><li>970-370-3381 </li></ul><ul><li>www.basketdesignsplus.com </li></ul><ul><li>www.coagnews.com </li></ul><ul><li>[email_address] </li></ul>

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