We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fourteen one slides. Our tailor made Business Advertising Power Point Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Business Advertising Power Point Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.

1. Business
Advertising
Your Company Name

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Direct Mail
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Email
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Website
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Social
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SEO/ PPC
Business Promotion
Channels
2

3. Customer Acquisition Cost (2 of 2)
Current marketing
Channels being used
Most
influential Channels
Other Businesses 9.3%
TV, Radio, & Print ads 3.1%
Video advertising 9.1%
Display advertising 9.1%
Partner marketing 22.0%
Retargeting 9.1%
Outbound calling 6.7%
PR 1.2%
Paid search 10.8%
Conference / trade show
booth
0.8%
Word-of-mouth / referrals 6.6%
SEO 8.3%
Content marketing 0.8%
Social media 9.5%88.6
82
81.2
78
74.9
74.5
59.6
59.2
58
52.5
48.6
47.5
22
12.5
5.5
3

4. Promotion Cost by Channel
550
375
250
290
220
100
234
87
100
120
0
100
200
300
400
500
600
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email
marketing
Content
marketing
Text Here Text Here Text Here Text Here
Cost by Channel
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4

5. Social
Media
SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio
Promotion Campaigns
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Target Audience
Offline MarketingOnline Marketing
5

6. Business Promotional Roadmap
2018 2019 2020 2021
First-class Product Launches
Update Website
Maximize Strategic
Partnerships
International Expansion
Event Sponsorships
Expand Advertising
Facebook
YouTube
Annual user conference
Google AdWords
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
Maintenance Remind
New iOS landing Pages
iOS 2.0 Android 2.0 Race friends Badges & awards
6

7. Word of Mouth Marketing (WOM)
Brand Advocate
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Brand Awareness
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Brand Detractors
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Experience
NEUTRALPromoter Promoter
7

8. SocialMediaand
Word-of-MouthMetrics
10
7
15
11
18
10
17
10
18
22
16
23
12
20
17
25
23
20
18
24
35
0 5 10 15 20 25 30 35 40
Daily or monthly active users
Click-throughs
Re-tweets
Reach
Likes
Conversation
Cost per Conversation
ROI
Net Promotor Score
Conversation Volume
Coversation Share
Sentiment
Cost per Conversation
Topicallity
Influence
Cost Deflection
Conversation Value
Velocity
Advocasy
Value of a Fan/Follower
Momentum Effect
August 20188

9. Marketing Growth Strategy
 Growth portfolio mapping
 New growth sourcing
 Marketing ‘New Ps’ Strategies –
offering Solution, Access, value,
Education, Communities
 Brand/Portfolio strategy
 Build marketing capabilities
 Morticing & dashboards
 Sustained organizational
improvement
 Sales-channels effectiveness
Growth
Strategies
Go – to –
Market
Marketing & Sales
Strategies
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9

10. Customer Acquisition Cost
Ideal Acquisition Cost Model
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Cost Model for Direct Salesforce
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Cost Model for Web based Business
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10

11. Ideal Acquisition Cost Model
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 Viral Effects
 Inbound Marketing
 Free or Freemium
 Open Source
 Free Trials
 Touchless Conversation
 Inside Sales
 Channels
 Strategic Partnerships
 Field Sales
 Outbound Marketing
 High Churn Rates
 Low Customer Satisfaction
 Resourcing Revenue
 Scalable Pricing
 Cross Sell / Upsell
 Product Line Expansion
 Lead Gen for 3rd Parties
Monetization
(LTV)
Cost To Acquire
A Customer
CAC
11

12. Customer Acquisition Cost (1 of 2)
Cost Per Click = $0.10, Customers That Click Ad = 100, Conversion Rate = 25%
Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40
Customers
Acquisition Cost
(Per Campaign)
$ Total Campaign
Spend Divided by
# of Customers
Acquired Via Campaign
$0.40
$10
Divided by
# 25
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12

13. Customer Acquisition Cost (2 of 2)
Sales
Team composition 1
On target earnings $ 230,000
Salary Cost $ 230,000
Salary + Overhead $310,500
Total Team Cost $560,250
Avg. team Failure Rate 25%
Adjusted Team Cost $ 747,000
No. of Marketing people 0.5
Average cost per person $ 200,000
Marketing programs spend $ 150,000
Total Marketing Costs $ 350,000
Total Sales & Marketing spend $ 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition $ 109,700
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13

14. Customer Retention
Customer Retention Strategies
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Customer Retention Benefits
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Customer Retention Impact
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14

15. Customer Retention Strategies
Brand
Strength
Emotional
commitment to brand
Future
Intentions
Intention or propensity to
repurchase, change spend/
Advocacy
Intention or propensity
to recommend
Perceived Value
For Money
Do customers feel you
offer value for money?
Overall
Satisfaction
Initial overall score for
your brand
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15

16. Customer Retention Benefits
Increasing customer
retention rates by 5%
increases Profits by
25% to 95%
A 2% increase in
customer retention
has the same effect
Decreasing cost
by 10%
Worth 10X as much
On average, loyal
customers are worth up
to 10 times as much
as their first purchase
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16

17. How it can be Achieved
Customer Retention Impact
 Improved operational efficiency
 Deeper
 Business & Market Intelligence
 Better Customer
 Experience
Impact
Example
 Pinpoint compliance & Process Issues
Example
 Timely Analysis of Customer Feedback
Example
 Standardize call Quality for coaching &
Recognition Purposes
Capabilities
 Reduce costs, mitigate risks
 Increase Incremental Revenues
 Improve product quality react to
market opportunity
 Increase customer satisfaction,
Retention & Loyalty
Results
17

18. Customer
Loyalty
Loyalty Program
Performance Dashboard
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Customer
Loyalty Lifecycle
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18

19. Customer Loyalty Lifecycle
Retain
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Loyalty
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Reward
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Engage
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Nurture
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Attract
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Grow
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19

20. Loyalty Program Performance Dashboard
0
1000
2000
3000
4000
No Yes
AxisTitle
Enrolled in awards program
Average Sale By Loyalty Member Type
Active Contents
0 500 1000 1500 2000 2500
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
Average Sale By Loyalty Segment
Active Contents
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of Sale Web Phone
Sum(TotalAvg.)
Channel
Sale By Channel
Award Related Orders
0
3000000
6000000
9000000
12000000
15000000
Peter Smith Carlo Wilson Melody Alim Blank
Sum
Customer
Average Award By Customer
Active Award Transactions
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
All Orders By Promotion
All Orders Products
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
Top $ Loyalty Program Members By
Lifetime Sales
Active Loyalty Contact Members
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20

21. Coffee
Break
Let’s Start again
in 30 Minutes
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21

22. Business Advertising Icons Slide22

23. Additional
Slides
23

24. Area Chart24
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
Product 01 Product 02 Product 03
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25. Custom Combination
Product 01 Product 02 Product 03
0 20 40 60 80 100
2015
2016
2017
2018
Unit Count
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25

26. Our Mission26
Our Vision
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Our Mission
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27. 27
Our Team
Designation
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Designation
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Designation
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Name Here Name HereName Here

28. Our GoalGoal 01
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Goal 02
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Goal 03
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28

29. Comparison
75.534 user
63.321 user
Financial
Planning
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01
Budgetary
Control
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02
29

30. Not All Of Us
can do great things. But we can do
small things
WITH GREAT LOVE.
Mother Teresa
Quotes30

31. Financial
Maximum
70%
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10%
Minimum
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31

32. 01 02
03
04 05
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Text Here
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Text Here
Puzzle32

33. Post it
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34. Venn
04
01
02
03
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35. Magnifying Glass
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36. Dashboard
0
25
50
75
100
65%
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Medium
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Low
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High
36

37. 50%
Australia
25%
North AmericaLocation
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Bulb Or Idea
38

39. Timeline
2015
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2016
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2017
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2018
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40. Mind Map
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Left Brain
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Right Brain
40

41. 41
Thanks For
Watching!
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