2. Client H&R Block Title “Se Busca/Wanted” ITC Television Role Assistant Art Director
Description Conceptualized a cost-effective television spot that increased the enrollment rate in H&R Block’s Income Tax Preparation Course
in 2006. The spot has aired on Spanish language television for 3 consecutive years.
3. Client H&R Block Title “Supérate/Get Ahead” ITC Print Role Assistant Art Director
Description Produced bilingual local store marketing print materials in support of H&R Block’s Income Tax Preparation Course.
Consistent messaging was used across television, print and online advertising platforms.
4. Client H&R Block Title “Supérate/Get Ahead” ITC Web Role Assistant Art Director
Description Designed flash-based banners in 300 x 250, 160 x 600 and 728 x 90 pixel web formats in support of H&R Block’s Income
Tax Preparation Course Hispanic Campaign.
5. Client Cruz/Kravetz: Ideas Title Self-Promotional Print Ads Role Assistant Art Director
Description Developed and produced print advertising concepts that helped land Activate, Absolut Vodka and Charter Communications
Hispanic client accounts, as well as RFP’s for Chivas Regal, Wells Fargo and Valvoline.
6. Client Blue Cross of California Title “Playground” NuestroBien Phase I Web Banners Role Jr Art Director
Description Involved, from concept-to-execution, in the development of Blue Cross of California’s first Hispanic online initiative introducing
NuestroBien.com. 728 x 90, 160 x 600 and 300 x 250 banners were developed to drive traffic to the site.
7. Client Blue Cross of California Title NuestroBien Latino Style Guide Role Jr Art Director
Description Actualized identity standards for NuestroBien aligned with parent Blue Cross of California brand standards. The agency
became brand ambassador for this Hispanic marketing initiative.
8. Client Blue Cross of California Title “Te Quiero” NuestroBien Television Role Jr Art Director
Description Collaborated with the creative team to conceptualize and execute a television spot in support of NuestroBien.com.
The spot focused on the importance of parents having health insurance in order to insure the well-being of their children.
9. Client Blue Cross of California Title “Q&A” NuestroBien Phase II Web Banners Role Jr Art Director
Description Second online phase for NuestroBien.com was introduced on Spanish language websites. Focusing on health content
and constantly refreshing/rotating creative executions resulted in above average click-thru rates in the Health category.
10. Client Anthem Blue Cross Title Agent Tool Kit Role Jr Art Director
Description Created a print package for insurance sales agents that included brochures and direct mail samples with valuable Hispanic
consumer insights. The 8 page sales agent brochures teaches ways in which to better engage Latinos.
11. Client El Pollo Loco Title “Taco Celestial” Television Role Jr Art Director
Description Collaborated with the creative team to develop a TV spot within budget parameters that introduced El Pollo Loco’s new
Soft and Crunchy Chicken Tacos. The ad was taken off air as suppliers could not meet demand for the new tacos.
12. Client El Pollo Loco Title Friends & Family LSM Materials Role Jr Art Director
Description Responsible for the production of local store marketing materials in support of new menu items for El Pollo Loco,
including initiatives that helped spread word-of-mouth amongst employee friends and family, offering prize incentives.
13. Client El Pollo Loco Title Tortilla Roll Online Campaign Role Jr Art Director
Description Collaborated with creative, web programming and media teams to produce a GM online campaign introducing El Pollo Loco’s
Grilled Chicken Tortilla Roll. Multiple banner units, spotlight graphics and eblasts were developed for this effort.
