About Naive Advertising, its types and the Evolution of role of them. The Reasons why marketers should opt for it Benefits for Advertisers and Publishers.

2. What is native advertising
It is a form of paid media where the ad
experience follows the natural form and function
of the user experience
Forms of native advertising

4. Why Internet Marketers are opting for Native
Advertising?
It does not disrupt the
browsing experience.
It promotes brand awareness
in a way nothing else can.
It can bypass security
measures meant to keep ads at
bay.
Statistics favor native
advertising

5. Pros and Cons of Native Advertising
PROS CONS
Awesome customer experience Some may view it as Dishonest
They are Relatively inexpensive Google might not like it
Cure Ad Blindness They may be too Advertorial
Provides more content They are not real content

6. Effective Contextual
Advertising
Branded Content
Advertorials
Sponsored Texts

7. Closed Open
This refers to brands creating content
or profiles within an existing platform-
Twitter, Facebook, Youtube, Pinterest -
and then promoting its own content
using the same look and feel of the
respective platform
Here content is creating by a brand
outside of any existing framework.
That content is then distributes via
third-party across multiple platforms.
This third-party adapts the context to
the various styles and formats of
whatever platform it has been
published on

8. Examples of good and bad native
advertising
The intent is to pique the interest of an
already engaged audience and direct it
towards their brand. See how their sub-
copy also engages readers to keep on
reading but also has a succinct call to
action that directs them towards the
brand itself
There was an obvious disconnect between
the publisher and the advertiser—something
that the audiences could easily discern.

9. Benefits of native for Advertisers
High ad effectiveness, less ad blindness
Increased brand perception, higher
engagement
High customizable to campaign needs,
depending on outlet of choice

10. Benefits of native for publishers
Seamless user experience, not
disrupted by ads
New revenue stream with better
results