6. Advertising: All commercial formats including station promos, sponsorships, etc.ASSUMPTIONS Total broadcast minutes has been derived from the assumption that all channels broadcast 24 hours a day every day For query on DATA, please contact Mr. Haider Ali, Media Bank at: haider@mediabank.net.pk If you have any other questions, please contact PAS at: secretariat@pas.org.pk
7. SLIDE Average minutes of advt. in an hour across 24-hrs 5 – 16 News, Entertainment & Others Advertising vs. Pemra legal limit 17 Avg. minutes of advt. in an hour across time bands 18 - 37 New, Entertainment, Music & Others Frequency and clutter 38 - 39 Avg. spots in an hour across time bands 40 - 59 New, Entertainment, Music & Others Channel Promos vs Commercial airtime 60 – 63 Prime time only - across genres CAT and Channel Promos as a % of Total Advt. 64 - 68 Top rated channels across time slots Commercial Airtime 69 - 71 Type & Prime and Non-Prime time monthly split Advertising vs Content 72 - 73 Prime and Non-Prime across channels Advertising as a % of Total Broadcast Time74 Prime-Non Prime time across top rated channels CONTENT
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10. Average Minutes of Advertising per Hour (24hrs time) Genre: News / Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
11. Average Minutes of Advertising per Hour (24hrs time) Genre: News / Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
12. Average Minutes of Advertising per Hour (24hrs time) Genre: News / Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
13. YEARLY AVERAGE NUMBER OF MINUTES IN ANHOURACROSS 24 HOURS ENTERTAINMENT Channels(Slide 10-12)
14. Average Minutes of Advertising per Hour (24hrs time) Genre: Entertainment/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
15. Average Minutes of Advertising per Hour (24hrs time) Genre: Entertainment/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
16. Average Minutes of Advertising per Hour (24hrs time) Genre: Entertainment/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
17. YEARLY AVERAGE NUMBER OF MINUTES IN ANHOURACROSS 24 HOURS OTHER Channels(Slide 14-16)
18. Average Minutes of Advertising per Hour (24hrs time) Genre: OTHERS/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
19. Average Minutes of Advertising per Hour (24hrs time) Genre: OTHERS/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs. …continued
20. Average Minutes of Advertising per Hour (24hrs time) Genre: OTHERS/ Period: Jan-Dec 2009 Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
21. Average advertisement per Hour in Minutes vs. PEMRA Legal Limit Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Channel IDs. Period: Jan-Dec 2009 PRIME TIME ONLY: 19:00 - 22:59 PEMRA LEGAL LIMIT
22. AVERAGE NUMBER OF MINUTES IN ONEHOUR - ACROSS TIME SLOTS Top NEWS Channels
23. Ad Type: Spot/TVC’s (without media category) Genre: NEWS Period: Jan-Dec 2009
24. Ad Type: Spot/TVC’s (without media category) Genre: NEWS Period: Jan-Dec 2009
25. Ad Type: Spot/TVC’s (without media category) Genre: NEWS Period: Jan-Dec 2009
26. Ad Type: Spot/TVC’s (without media category) Genre: NEWS Period: Jan-Dec 2009
27. AVERAGE NUMBER OF MINUTES IN ONEHOUR - ACROSS TIME SLOTS Top ENTERTAINMENT Channels
28. Ad Type: Spot/TVC’s (without media category) Genre: ENTERTAINMENT Period: Jan-Dec 2009
29. Ad Type: Spot/TVC’s (without media category) Genre: ENTERTAINMENT Period: Jan-Dec 2009
30. Ad Type: Spot/TVC’s (without media category) Genre: ENTERTAINMENT Period: Jan-Dec 2009
31. Ad Type: Spot/TVC’s (without media category) Genre: ENTERTAINMENT Period: Jan-Dec 2009
32. AVERAGE NUMBER OF MINUTES IN ONEHOUR - ACROSS TIME SLOTS Top MUSIC Channels
33. Ad Type: Spot/TVC’s (without media category) Genre: MUSIC Period: Jan-Dec 2009
34. Ad Type: Spot/TVC’s (without media category) Genre: MUSIC Period: Jan-Dec 2009
35. Ad Type: Spot/TVC’s (without media category) Genre: MUSIC Period: Jan-Dec 2009
36. Ad Type: Spot/TVC’s (without media category) Genre: MUSIC Period: Jan-Dec 2009
37. AVERAGE NUMBER OF MINUTES IN ONEHOUR - ACROSS TIME SLOTS OTHER Channels
38. Ad Type: Spot/TVC’s (without media category) Genre: OTHERS Period: Jan-Dec 2009
39. Ad Type: Spot/TVC’s (without media category) Genre: OTHERS Period: Jan-Dec 2009
40. Ad Type: Spot/TVC’s (without media category) Genre: OTHERS Period: Jan-Dec 2009
41. Ad Type: Spot/TVC’s (without media category) Genre: OTHERS Period: Jan-Dec 2009
68. CAT AND PROMOSAS A % OF TOTAL ADVERTISING TOP CHANNELS ACROSS TIME SLOTS Channel Promos VS Commercial Airtime Ref. Code: S-23
69. Channels own promotion vs Commercial airtime as a % of Total Advt. TOP RATED CHANNELS ACROSS GENERES Period: Jan-Dec 2009 Morning Time : 06:00 – 11:59
70. Channels own promotion vs Commercial airtime as a % of Total Advt. TOP RATED CHANNELS ACROSS GENERES Period: Jan-Dec 2009 Evening Time: 17:00 – 18:59
71. Channels own promotion vs Commercial airtime as a % of Total Advt. TOP RATED CHANNELS ACROSS GENERES Period: Jan-Dec 2009 Prime Time: 19:00 – 22:59
72. Channels own promotion vs Commercial airtime as a % of Total Advt. TOP RATED CHANNELS ACROSS GENERES Period: Jan-Dec 2009 Late Night (00:00 - 05:59)
74. About the Next Slide: The next slide gives the Type of Commercial Airtime in Prime and Non-Prime Time across a period of 12 months. For calculations the following parameters were followed: CHANNLES: The programming of following channels were used: Aaj, Apna, ARY Digital, ARY News, Atv, Dunya, Express, Geo Ent, Geo News, Hum, Indus Vision, Ktn, Ptv Home, Samaa, TV One. DEFINITIONS: Spots/TVC’s: Purchased ads e.g. 30”, 15”, etc. Programme Trailors: Promo’s Sponsorships: Branded sponsorships Others: All other forms of advertising
75. Type of Commercial Airtime for Total TV, in Prime and Non-Prime Time Channel Selected: Monthly Average Split. Period: Jan-Dec 2009
77. ADVERTISING vs CONTENT Per Day Average for Top Channels Across Genre Period: Jan-Dec 2009
78. Advertising as a % of Total Broadcast Time in Prime & Non-Prime Time Ad Type: Spot/TVC, Promo Tail, Sponsorships, Telebrand, Infomercials, Branded Song, Clock tail, Spot & Channel IDs. Period: Jan-Dec 2009
79. For query on DATA, please contact Mr. Haider Ali, Media Bank at: haider@mediabank.net.pk Cell: 0300-8247002 For other questions, please contact PAS at: secretariat@pas.org.pk THE END
![About the TV Clutter Report This document focuses on the various aspects of commercial airtime on TV for the period Jan-Dec 2009. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % of total broadcasting time. It also gives minutes of advertising on various channels against the legal limit as defined by PEMRA. In addition, here, are also sharing some facts established by international studies conducted by reputed research houses. DATA SOURCE: MEDIA BANK DATA DEFINITIONS ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)