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Strategic Design & Management - An Introduction
- 1. What you can look forward to… Business Innovation Blue Ocean Strategy Types of Business Models Business Model Canvassing Mapping Experiences Anatomy of an Experience Map Experience Assessment Service Design Thinking
- 2. The Treadmill of Relentless Innovation
- 3. The Perspective of Business Model Innovation PRODUCTS & SERVICES ALONE MIGHT NOT CREATE VALUE
- 4. Competing with the direct market rivals by exploiting existing demand Red Ocean Blue Ocean Creating Uncontested Market space by breaking the Value/ cost trade-off
- 5. Blue Ocean Strategy What if you were setting the pace, creating unique products and profiting from lucrative new markets? Perspective
- 6. A Taxonomy of Business Models Brokerage Advertising Infomediary Community Subscription Utility Merchant Manufacturer Affiliate
- 7. Value Innovation using Four Actions Framework
- 9. The Elements of Value
- 10. Top 5 Value Elements Influencing Loyalty
- 12. Mass Market Niche Market Segmented Market
- 14. Channels
- 15. Own Stores Channel Types Partner Own Indirect Direct Partner Stores Wholesaler Online sales Sales Force Channel Phases Awareness Evaluation Purchase Delivery After Sales & Channels
- 18. Revenue Streams
- 19. Brokerage Fee Advertising Asset Sale Usage Fee Subscription Licensing Lending/ Renting/ Leasing
- 20. Key Resources
- 22. Key Activities
- 24. Key Partnerships
- 26. Cost Structures
- 27. The 2 Extremes and in-betweens Cost Driven Leanest possible cost structure Low price Value Propositions Maximum Automation Extensive Outsourcing Value Driven Premium Value Propositions High degree of personalized service
- 28. Fixed Costs Variable Costs Economies of Scale Economies of Scope Characteristics of Cost Structures
- 31. The Business Model Canvas consists of a right-hand value and customer-focused side, and a left-hand cost and infrastructure side. The Value Innovation Framework is about increasing value and at the same time reducing costs. This can be identified by looking at the elements, which can be eliminated, reduced, raised, or newly created. Blending Blue Ocean Strategy and the Business Model Canvas lets you systematically analyze a business model innovation in its entirety. Business Model Canvassing & Blue Ocean Strategy
- 32. The Business of…
- 34. Mapping Experiences Channels, Touch-points & the journey between them
- 36. Customers don’t care about the dollars spent on designing a product/ service. the Time & Efforts spent by businesses Customers Don’t Care About
- 37. Customers Don’t Care About the Dollars spent by businesses
- 38. They care only about meeting their needs across touch-points and across the competitive landscape.
- 39. Touch-pointsChannels We come across these Everyday Social
- 40. Customers go through an Experience Journey
- 41. Customers go through an Experience Journey
- 42. Customers go through an Experience Journey
- 43. Receive Customers go through an Experience Journey
- 44. Receive Customers go through an Experience Journey
- 45. Receive Customers go through an Experience Journey
- 46. Receive Customers go through an Experience Journey
- 47. Receive Customers go through an Experience Journey
- 48. Receive Customers go through an Experience Journey
- 49. Anatomy of an Experience Map
- 50. Persona
- 51. Persona Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy
- 52. Persona Journey Steps Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy
- 53. Persona Channels Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps
- 54. Persona Touch-points Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels
- 55. Persona Customer Thoughts Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points
- 56. Persona Customer Thoughts Emotional Response Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points
- 57. Persona Emotional Response Customer Thoughts Root Cause Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points
- 58. Persona Root Cause Emotional Response Customer Thoughts Customer Expectations Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points
- 59. Persona Customer Expectations Root Cause Emotional Response Customer Thoughts Experience Opportunities Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points
- 60. Customer Expectations Root Cause Emotional Response Customer Thoughts Estimated Impact (KPIs) Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Persona Journey Steps Channels Touch-points Experience Opportunities
- 61. Customer Thoughts Scenario Awareness Discover Purchase Receive Use Get Help Re-purchase Loyalty Advocacy Journey Steps Channels Touch-points Estimated Impact (KPIs) Persona Customer Expectations Root Cause Emotional Response Experience Opportunities
- 63. Lab based Experience Assessment
- 64. • Scenario based Journey Completion Rate • Experience Bottlenecks • Journey Satisfaction Level • Customer’s Experience Expectations • Number of Conversions Experience Assessment Metrics
- 66. Eye Tracking Metrics • Fixation & Gaze Points • Heat Maps • Areas of Interest (AoI) • Fixation Sequences • Time to First Fixation (TTFF) • Time Spent
- 68. The Concept of Front Stage & Back Stage
- 69. “Service Blueprint is a low-fidelity paper prototype of the Service”
- 71. Thank You