Universal Music is the world's leading music company with a global presence and diverse roster of artists. They distribute mainstream pop stars as well as more alternative acts, such as Florence & The Machine, making them a good fit for an artist combining mainstream and alternative pop. Sony Music is made up of several UK labels and has been in the music industry since 1887. As a worldwide distributor of pop artists like Britney Spears and Avril Lavigne, Sony also seems well-suited to the artist's genre.

1. Choosing A Record Label

2. Universal Music
• Universal Music are the world’s leading music company,
committed to artistry, innovation and entrepreneurship, owning a
broad array of businesses engaged in recorded music, music
publishing, merchandising, and audiovisual content in more than
60 countries. They identify and develop recording artists and
songwriters, and we produce, distribute and promote the most
critically acclaimed and commercially successful music to delight
and entertain fans around the world, and as digital technology
refashions the world, their unmatched commitment to lead in
developing new services, platforms and business models for the
delivery of music and related content empowers innovators and
allows new commercial and artistic opportunities to flourish.
• They distribute mainstream pop artists such as Ariana Grande and
Katy Perry, as well as more alternative artists such as Florence &
The Machine, which works well for us because our artist is a
combination of mainstream pop and alternative pop. Florence &
The Machine is another successful pop artist who is British, like
our artist, which shows Universal do not just sign artists from the
US unlike other record labels - they have individual record labels in
over sixty countries which makes them highly accessible to us.

3. Sony Music
• In 1887, Columbia was formed, and to this day
remains the oldest label in the history of the
recording industry. From there, Sony Music
evolved, amassing the best in the business to
create a world class record label and industry
leader. In the UK, labels such as Columbia, Epic,
RCA, Syco, Commercial Group, RED, Relentless
and Black Butter all make up the Sony Music
family.
• Sony is a worldwide distribution company who
distribute plenty of pop artists such as artists
we researched; Britney Spears and Avril
Lavigne, who are from the same genre, which
makes the label more suitable for our artist.