Atlantic Records is a major American record label founded in 1947 by Ahmet Ertegun and Herb Abramson. It became a subsidiary of Warner Bros.-Seven Arts in 1967 and expanded into rock and pop music, signing popular artists like Led Zeppelin, Yes, Rita Ora, Lil Uzi Vert, Coldplay, Jay-Z, Bruno Mars, and Ed Sheeran. Over the 1970s, Atlantic shifted from an R&B/soul label to a leader in rock music thanks to signings by Ahmet Ertegun and executives Jerry L. Greenberg and John Kalodner.

2. Atlantic Recording Corporation
(simply known as Atlantic Records)
Atlantic records is a major American record label that was founded in
1947 by Ahmet Ertegün and Herb Abramson. In 1967, Atlantic Records
became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the
Warner Music Group, and expanded into rock and pop music with
releases by bands such as Led Zeppelin and Yes.
The label has signed people like:
• Rita Ora
• Lil Uzi Vert
• Coldplay
• Jay-Z
• Bruno Mars
• Ed Sheeran
Atlantic mainly focus on pop music with a few
exceptions however they have mainly only
signed popular artist from the 21st century.

3. • Over the course of the 1970s,
Atlantic, until then regarded as the
pre-eminent American R&B/soul
label, quickly switched on the
burgeoning rock music scene and,
thanks to a string of lucrative
signings, the Atlantic roster soon
boasted some of the most popular
and successful rock acts in the
world. Ahmet Ertegun
unquestionably led this change, but
much credit should also be
accorded to label executive Jerry L.
Greenberg and A&R manager John
Kalodner, both of whom came to
prominence at Atlantic in this
period.
• Abramson had worked as a part-
time A&R manager/producer for
the jazz label National Records,
signing Big Joe Turner and Billy
Eckstine. He founded Jubilee
Records in 1946, but had no
interest in its most successful
artists. So, in September 1947,
he sold his share in Jubilee to
his partner, Jerry Blaine, and
invested $2500 in the new
Atlantic label.
• In early 1949 a New Orleans
distributor phoned Ertegun trying to
obtain Stick McGhee's "Drinking Wine,
Spo-Dee-O-Dee", which was
unavailable due to the closure of
McGhee's previous label. When
released in February 1949, it became
Atlantic's first hit, selling 400,000
copies.

4. Record Label Roles
1.The president is the highest role in a record
label company or music business. Most of the
major decision making powers lie with the
President.
2.The vice president is below the president but is
above and manages the working of the various
different departments of a music company.
3.The business affairs department takes care of the
main business happenings of the company such as
the finance related affairs and accounts. They
ensure that all business operations run smoothly.
4.The legal department is responsible for
formulating all the contracts that are made
between the company and the artist, as well as
contracts between the record label and other
companies. They handle all the legal problems.
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5. The (artists and repertoire) department is the
most glamorous department of a music label
company because it is responsible for finding
and discovering new talent. They have to go
scouting for people that they think will be
successful or have talent.
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6. The role of promotion is to make sure the
labels artists get onto the radio, they will have
to make sure artists new songs are being played
so that they can be heard by the public.
7. The Artist Development is who publicizes the
artists and drafts a chart for the career of the
artist. This department takes care of the brand
development of the artist individually and as
associated with the company.
8. The marketing department takes care of publicity
and marketing. Its important for the albums, singles,
artists and songs to get the proper limelight.
9. The publicity department sorts out all the TV,
newspaper and magazine adverts to get the artist
noticed.
10. The new media department takes charge of
the new aspects of media, they will sort out
music and promotional videos.
11. This is usually one person, or small group of
people, who serves as the liaison between the
record company's distribution company either
an entirely separate division under the huge
corporate umbrella or an outside company
responsible for getting the CDs into the stores)
and the record company.
12. The sales department take care of the fact that
the music created by the company is actually sold
and brought to the shelves.
13. The art development department is
responsible for handling all artwork that goes
into creating an album and its video.