Music video institutions help produce and fund music videos for their signed artists. This document provides case studies of four major music video institutions: EMI Music, Sony Music, Universal Music Group, and Warner Music Group. It describes their record labels, featured artists, global distribution networks, and roles in discovering, marketing and promoting artists worldwide.

2. Music video institutions are companies who help produce and fund music videos for their signed
music artists, in which we as an audience watch these music videos nearly everyday as we are
intrigued to see what new music videos are starting trends on YouTube.
In this PowerPoint, I will be giving case study on the following music video institutions:
= EMI Music
= Sony Music
= Universal Music Group
= Warner Music Group

3. EMI Music is one of the world’s leading music companies, as it home to some of the most successful and well
known recording artists. Through their own companies and network of licensees, EMI are able to serve their
artists, consumers and partners all over the world.
EMI Music brings artists and fans together by driving action and creating value wherever music is to be
experienced. Their record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records
Nashville, EMI Classics, EMI CMG, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin
Records. Artists that are signed to EMI include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, Luke
Bryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, Massive
Attack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah,
Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams.
EMI Music provides EMI’s list of artists – as well as independent labels and artists – with a global menu of
commercial services and seamless access to expanding range of revenue streams and business models,
including digital and physical distribution, sales, press and promotion, marketing, licensing, synch, brand
partnerships, live recordings and merchandising.

4. Sony Music Entertainment Inc, provides music labels and recordings of artists and international superstars. Sony
Music Entertainment Inc, was formerly known as Sony BMG Music Entertainment and changed its name to Sony
Music Entertainment Inc, in October 2008. The company was founded in 2004 and is headquartered in New
York. It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels.
Sony Music is one of the world’s most well known music companies, as it includes ownership and distribution
over music companies such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA
Victor Records, RCA Records, Legacy Recordings, Sonic Wave America and others.
Sony Music’s featured artists include Avril Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters, Foster
The People, Glee, Jackie Evancho, Pitbull, Sade, Shakira, Willow Smith and many others, who have all become
music superstars.
Sony Music has a worldwide distrbution access for music artists who went to be well-known around the globe,
this consists of artisst promoting their music in different countries around the world to attract a good fan-base that
will mainly stick behind them throughout their career.

5. Universal Music Group (UMG) is the world’s largest music content company with market leading positions, in
recorded music, music publishing and merchandising.
The recorded music business discovers and develops recording artists and then markets and promotes tehir
music across a wide array of formats and platforms. Universal Music Group’s publishing company, Universal
Music Publishing Group, discovers and develops songwriters, in which they own and administer copyrights to
musical compositions for use in recordings , public performances and related uses such as films and
advertisements (through television, radio, posters, billboard and many more). UMG’s merchandising company,
Bravado, sells artist and music branded products by multiple sales point such as fashion retail, live performances
and the internet. UMG’s list is comprised of artists covering the full music spectrum around the world, making
UMG the leader in both international and local repertoire. Artists that are signed to UMG throughout the world
include North American Artists such as Akon, Mary J. Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, Justin
Bieber, Nicki Minaj, Nelly, Jennifer Lopez, LMFAO and many more. European Artists include Duffy, Bryan
Adams, Adele, Taio Cruz, Cheryl Cole, Mumford and Sons, Florence + The Machine and many more. Asian
Pacific Artists include Vanessa Amorosi, Sa Dingding, Karen Mok, Will Pan, Alan Tam, Jacky Cheung, Bernard
Fanning and many more.

6. For it’s wide list of new stars and legendary artists, Warner Music Group is the home to a collection of the best
known record labels in the music industry, which includes Asylum, Atlantic, Cordless, East West, Elektra,
Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros and Word, as well as Warner/Chappell
Music, one of the world’s leading music publisher, with a catalogue of more than one million copyrights
worldwide.
WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financial
success by providing consumers with the highest quality music content available. WMG is engaged in the
recorded music business (including artist services) and the music publishing business. It’s also a leading
company in national and international repertoire that operates through numerous international affiliates and
licenses in more 50 countries.
Warner Music Group’s artists include James Blunt, Paramore, T.I, EmmyLou Harris, Kid Rock, Plan B, Josh
Groban, B.o.B, Estelle, Bruno Mars, Janelle Monae and many more.
These artists have become extremely successful through the guidance of Warner Music Group, in which most of
these artists have published their music to a worldwide audience.