Institutional Reserach

1. INSTITUTIONAL RESEARCH
BY CAAN LARKIN

2. MUSIC INDUSTRY
The music industry is where companies and individuals make
money by creating and selling live music performances, sound
recordings and music videos of songs and instrumental pieces.
Within the music industry there are many different individuals
that are involved with the process of creating music. For example
there are, songwriters, composers, singers, musicians,
conductors and bandleaders.
There are also professionals that are there to help and support
the singers and musicians. For example there are talent
managers, business managers and entertainment lawyers.
The music industry has gone through many changes since the
development of music being shared via the internet. This
includes both illegal sharing of songs and legal purchases. This is
known because of the amount of music sales has dropped since
2000 compared to live music has increased.

3. MUSIC LABELS
A record label is a brand or trademark associated with the marketing of music recordings and music videos.
A record label is also a publishing company that manages such brands and trademarks.
An example of some Record Labels are:
-Universal Music Group
-Sony Music Entertainment
-Warner Music Group
-EMI
-Parkwood Entertainment

4. BAUER MEDIA GROUP
Bauer Media Group is a European media company that is based in Hamburg, Germany. It
manages more than 600 magazines and over 400 digital products. Bauer also have 50 radio and
TV stations around the world. Bauer Media Group was founded in 1875 and currently has a
revenue of 2.4 billion euros
The CEO of Bauer Media Group is Yvonne Bauer and she owns 85% of the company.
Bauer Media Group have a wide collection of media brands. This includes Heat, KISS FM UK and
Magic. Bauer Media also broadcast TV music channels like The Box TV. At the moment Bauer
Media Group has a 50% stake in the British television company, Box Television. This company
produces popular music television channels like, 4Music, The Box, Heat, Kerrang!, Kiss, Magic
and Smash Hits.
As music publications go, Bauer own publications such as Q, Kerrang! And MOJO.

5. UNIVERSAL MEDIA GROUP
Universal Media Group (UMG) is an American/French worldwide music corporation. UGM claims to be the
largest music corporation in the world. UMG is also known for owning Universal Music Publishing Group,
which is seen as the second largest music publishing company in the world. UGM is has their headquarters
in Santa Monica, California, United States.
UMG was founded in 1934 as DECCA Records. In 1990, the company devloped into MCA Music
Entertainment Group and then after another 6 years they delevoped into the compnay we know as
Universal Media group.
Even with being a lead market competitiro in recorded music, UGM have become more and more
sucssesful with music publishing and merchandising.
Universal Media Group is a subsidiary of Vivendi. Vivendi is a French mass media company that has their
headquarters in Paris, France.
This institution is know to own record labels including DECCA Records, Island Records and Def-Jam
Records.

6. WARNER MUSIC GROUP
Warner Music Group is an American major global record company that has their headquarters in
New York City. Warner Music Group was founded in 1958 as ‘Warner Bros. Records). In 2013 the
revenue for Warner Music Group was $2.87 billion. From 2011 Warner Music Group has been
under ownership of Access Industries which is a privately help American Company that was
founded in 1986 by Len Blavantnik.
Warner Music Group is home to a collection of some of the best and well known record labels in
the music industry. Some of these are, Asylum, Atlantic, Rhino and Warner Bros.
Warner Music Group has helped to make people like James Blunt, Jason Derulo,
Madonna ,Estelle, Bruno Mars and many more as successful as they are today.

7. HOW PROFITABLE IS MUSIC?
The music industry is one of the most profitable markets out there because of the forever changing
market.
This is because of the demand for music has increased because of the development of new technology. For
example in the past years streaming music has become the most common way of listening to music
compared to buying CD albums because so much more accessible for the audience.
Top steaming services like Spotify, Apple Music and TIDAL have a growing revenue because their services
can attract more demand. For example these streaming services have explicit and not explicit versions of
songs so this can appeal to parents when their young children want to listen to music. It is also said that
streaming music can be cheaper than buying an album because you pay a certain fee for the physical copy
of the album but you could pay that fee and stream an unlimited amount of music wherever you are.
It is known that music that is performed live is more profitable. An article on The Guardian says that the
total revenue for live music is a huge £904 million whereas in from record sales it is £896 million. This
article was published in 2009 and using 2008 figures so image how much both has increased since then.
In 2014 the total revenue for music was just under £10.43 billion. This shows that the music industry is
extremely profitable because that is a huge sum of money that is being brought in every single year and
seems to be increasing.

8. WHICH ARTIST WAS THE MOST SUCCESSFUL IN 2015?
In 2015 there were many new and upcoming artists, lots of previous artists making a comeback
or releasing new music.
The most successful artist in 2015 was Adele with her highly anticipated comeback album 25.
This album sold a huge 2.469 million copies within the first six weeks of it being released. At the
end of the year ‘25’ had just gone over 3 million sales.
Following Adele was Ed Sheeran with his album ‘X’ this album sold a 2.66 million copies by the
end of 2015.
In third place was Sam Smith’s ‘In The Lonely Hour’ which sold 2.14 million sales at the end of
the year.
This shows that because of the growing use of buying albums online copies of albums are
helping to increase the amount of sales of albums.