Sub Pop Records is an independent record label founded in 1988 in Seattle, Washington. It helped launch the careers of grunge bands like Nirvana, Soundgarden, and Mudhoney in the early 1990s. Today, it continues to represent smaller, indie artists. In contrast, Universal Music Group is a major global record label that owns many other labels. It has the resources to sign worldwide artists across many genres and platforms, while Sub Pop focuses on a tighter knit community of indie artists with fewer financial resources.

1. INDIE RECORD LABEL- SUB
POP
REECE LEONARD

2. ABOUT THE LABEL
• Founded by Bruce Pavitt and Jonathan Poneman in 1988, Sub Pop Records is a
medium-sized independent record label based in Seattle, WA. With early
releases by Nirvana, Mudhoney, Soundgarden, and TAD, the label is often
associated with something called “the grunge movement.” Exploitation of this
association has frequently proven financially fruitful. Later years saw record
album releases from such moderately-to-somewhat-well-known artists as:
Sebadoh, Sunny Day Real Estate, The Murder City Devils, Hot Hot Heat, The
Shins, Iron and Wine, The Postal Service, Band of Horses, David Cross, Flight of
the Conchords, Fleet Foxes, Beach House, Washed Out, and The Head and the
Heart, among many other very talented and deserving artists whose managers
will be contacting us shortly about inclusion in the preceding list. Of course, the
label is perhaps best known for unintentionally ending the recording careers of
such longstanding and excellent bands as Sleater-Kinney, Dead Moon and The
Jesus and Mary Chain.

3. • Sub Pop Records employs somewhere between 37 and 45
people, most of whom work in our World Headquarters in
Seattle. It is our intent to market and sell the recorded music
(and related merchandise) of artists whose music some shifting
definition of “we” really and truly love. We mean to represent
these artists as faithfully and diligently as possible and hold
out hope that this is enough for us to remain solvent in the
face of the well-documented collapse of the music industry at
large. We also enjoy laughter, good times and the company of
friends.

4. SUB POP RECORDS IS AN INDEPENDENT
RECORD LABEL BASED IN SEATTLE,
WASHINGTON.
• On the website they have several different ways of promoting
the bands/ artists which they distribute the music too. Such as
merchandises for the bands/ singers and the recording studio
itself.

5. • The record company also give the option to buy their music on
vinyl's. By doing this I gives the recording studio a more classic
feel and that goal of being classic influences the artists that
they will sign. A type of music which is not widely popular but
targets only a specific set of people.

6. MAJOR LABEL- UNIVERSAL MUSIC GROUP
This is the global music leader with strong music positions in recorded music,
music publishing and merchandising. This company discovers and develops
recording artists and then markets and promotes their music across a wide range
of formats and platforms.
This major label owns several record labels such as A&M Records, Blue note
records, Mercury Nashville, Harvest, Interscope records, Island records and many
more! This company is comprised of artists from all over the world (North America,
Europe, Latin America, Asia Pacific) with artists such as Kanye west, will.i.am, Jessie
J, 50 Cent, Dr Dre, Eminem and much more.
They have been representing some of the most influential and legendary artists
over the last 100 years and now has the most extensive catalog of music in the
industry.
Bravado, the only global 360 degree full-service merchandise company develops
and markets high quality licensed merchandise to a world wide audience. The
company works closely with new and established entertainment clients , creating
innovative products carefully tailored to each artist or band.

7. • Unlike the Universal music group, sub pop have a lot
less money so they are unable to sign so many big
artists and would usually only get a big artist if they
had them before they became big.
• Sub pop have their own merchandise shop and sell
music on their website, unlike Universal music group
who have ownership/links with a large variety of
shops and are able to get artists work published on
many platforms around the world, thus creating
themselves and the artist more money.

8. SUB POP- 1986 URL- 1934
• URL have been around for longer giving them more time to
become a big company, also in the 1930’s there wouldn’t have
been many labels around at the time. Subpop have to compete
with many other record labels who are already established in
the market which make sit harder for them when they do not
have much money.