Universal Music Group is a global music corporation and subsidiary of Vivendi that is headquartered in Santa Monica, California. UMG owns labels across over 60 countries and has a 29.85% share of the global recorded music market. It focuses on pop, hip hop, and R&B artists like Katy Perry, Eminem, and Drake. Sony Music Entertainment is also a major label with a 29.29% market share that owns labels like Columbia and Epic. It has a vast catalog of artists like Beyoncé, Michael Jackson, and Elvis. Warner Music Group has a 19.13% share and owns labels like Atlantic Records, featuring artists such as Ed Sheeran, Madonna, and

1. Institutional Research
Dawid Jurkowski

2. Universal Music Group
Universal Music - Labels
and Brands from across
the world.
60+ Countries.
Market Share - 29.85%
Universal - Produces all type of music Genres, however mainly
focus on Hip-Hop, R&B, and Pop as they tend to dominate the
charts.
Artists such as, Katy Perry, Eminem, Drake, Lady Gaga and
Avicii all belong to UMG.
Parent Company - Vivendi
Major Label (Big 4).

3. History
Universal Music Group, are an American-French global music corporation that is a subsidiary of the Paris-
based French media conglomerate Vivendi. UMG's global corporate headquarters are in Santa Monica,
California.
Universal Music was once the music attached to film studio Universal Pictures. Its origins go back to the
formation of the American branch of Decca Records in September 1934. The Decca Record Co. Ltd of
England, spun American Decca off in 1939.MCA Inc. merged with American Decca in 1962. The present
organization was formed when its parent company Seagram purchased PolyGram in May 1998 and
merged it with Universal Music Group in early 1999. However, the name had first appeared in 1996 when
the MCA Music Entertainment Group was renamed Universal Music Group.

4. Sony Music Entertainment
Artists: Beyonce, One direction, Usher, Miley
Cyrus, Calvin Harris, Rita Ora, Michael
Jackson, Whitney Houston, Elvis.
Produces all genres of music.
Major Label (Big 4)
Parent organizations: Sony Corporation,
Sony Corporation of America
Market Share - 29.29%

5. History
In 1887, Columbia was formed - remains the oldest label in the history of the recording industry.
From there, Sony Music evolved, amassing the best in the business to create a world class record label
and industry leader. In the UK, labels such as Columbia, Epic, RCA, Syco, Commercial Group, Red
Essential, Relentless, Black Butter and Insanity all make up the Sony Music family.
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad
array of both local artists and international superstars. The company boasts a vast catalogue that
comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned
subsidiary of Sony Corporation of America.

6. Warner Music Group
Artists such as Ed Sheeran, Madonna, Prince or Red
Chilli Peppers belong to Warner Music group
Focuses on all Genres
Major Label (Big 4)
Parent organisation: Access Industries
Market Share -
19.13%

7. History
Our history dates back to 1929, when Jack Warner, president of Warner Bros. Pictures, founded Music
Publishers Holding Company (“MPHC”) to acquire music copyrights as a means of providing inexpensive
music for films. Encouraged by the success of MPHC, Warner Bros. extended its presence in the music
industry with the founding of Warner Bros. Records in 1958 as a means of distributing movie soundtracks
and further exploiting actors’ contracts. For over 50 years, Warner Bros. Records has led the industry both
creatively and financially with the discovery of many of the world’s biggest recording artists. Warner Bros.
Records acquired Frank Sinatra’s Reprise Records in 1963. Our Atlantic Records label was launched in
1947 by Ahmet Ertegun and Herb Abramson as a small New York-based label focused on jazz and R&B
and Elektra Records was founded in 1950 by Jac Holzman as a folk music label. Atlantic Records and our
Elektra Records label were merged in 2004 to form The Atlantic Records Group. Warner Music Group is
today home to a collection of record labels, including Asylum, Atlantic, Bad Boy, Cordless, East West,
Elektra, Nonesuch, Reprise, Rhino, Roadrunner,Rykodisc, Sire, Warner Bros. and Word.

8. Copyright
The exclusive and assignable legal right, given to the originator for a fixed number of years, to print,
publish, perform, film, or record literary, artistic, or musical material - Definition
My Work:
I need to gain permission from the author to get his/her work, as this will ensure that the music is copyright
free and the artists receives all the credit for their work. Therefore for my music video I need to mention
the fact that the song I will use does not belong to me and is only being used for educational purpose as
well as crediting the author for their work.

9. My Research
What I have found out
From my institution research I have found out that the main music institution companies focus on all types
of music genres but R&B, POP and Hip Hop are the most popular within our modern society. Therefore i
decided to do Hip Hop for my actual music video because it's not only one of the most popular genres but
fits perfectly into my target audience, which are teenagers. I have also found out that copyright is very
important whilst making a music video because we don't owe any rights to the music and work of the
artist. Therefore whilst filming my actual music video i need to be careful about the music I use, and
ensure i get permission to record people, as not everyone will accept to be recorded without their
permission. Lastly, majority of Hip Hop music video's are performance or performance/narrative, therefore
I decided to make my music video, performance with parts of narrative as it fits best to my music genre of
Hip Hop. As Hip Hop music video's mainly focus on the rapper performing to the camera, with some
scenes of narrative to show us the background story of his lyrics, using the music video.