The document provides a marketing plan for a mobile app called "Food Partner" which aims to provide personalized daily meal plans and shopping lists based on a user's preferences, location, and health needs. The app will offer both free and premium subscriptions. The free version will provide static daily charts while the premium version will offer dynamic updates and reminders. The goals are to make the app popular within 2 years by promoting it through blogs, emails, videos and social media and targeting women and students living abroad initially. It will be available on multiple app stores and provide subscriptions from $2.50/week to a $50 lifetime membership.

1. Marketing Plan
Food Partner App

2. Food Partner
Your own personal
daily nutritionist!!

3. “Your own personal daily
nutritionist" which will tell
you everything from the
meals to the ingredients you
need for the day, based on
your taste, from where you
belong in the world and
your health history.

4. Executive Summary
• This app will take care of our food
consumption altogether. It takes care
of our health, taste and availability of
food, overall in a single app.
• The goal of our app is to provide a
proper food guide for people of all
sectors be it rich, middle class or
poor.

5. • We want to make this
app popular within 2
years.
• In the Indian market we
will try to target the
women.

6. Situation Analysis
• Our major competitor is
Bon’App.
• Bon'App also takes into
account the health of people.
They consider the calory needs
and give us a nutrition plan.
• But Bon'App doesn't make
food charts for us daily like
Food Partner. Bon'App focuses
more on weight loss and
calories while Food Partner
focuses on healthy eating while
considering our tastes.

7. Target Customers
Many women are
working these days
and don't have the
time or energy
to plan the food
charts. This app
would be a boon
for them.

8. • Taking the world scenario into account, this app can
help almost everyone who wants to have a proper
diet available for them even in their busy schedule.
• For example, their
are students who
study abroad, away
from their homes
and they often
have to make their
own food. This app
can help them as
well.

9. • Our primary goal in the beginning is to make the
app popular. People should know about the app.
• As the app becomes popular to a certain level, we
will introduce our premium version for earning
more profits.

10. Strategy
• This app will give us our
meal chart for the day
which will include 4
meals- breakfast, lunch,
snacks for the evening
and dinner.
• The app works on a
daily basis. It will give us
a new food chart for
each day so that our
meals don’t get
monotonous.

11. • The app will take our food
preferences, the place
from where we belong
and where we are
presently in ,into
consideration while
preparing our food chart.
It will also take care that
the food it suggests is
available near us. It can
also help us to find from
where we will buy the
ingredients.

12. • For example, if you are
from India, and a
Bengali and you are
presently staying in San
Francisco, it will provide
you with a food chart
which best matches
with these
circumstances and your
taste.

13. Tactics
• The free features of the
app include almost
everything, from daily
food charts to ingredients
we need to make those
items mentioned in the
chart.
• The main difference
between the free and the
premium version will be
that, that the free version
will give us the static
information for the day.

14. • The premium version will give
us updates dynamically. It will
ask us questions about what
we had for our breakfast or
lunch and change our other
meals for the day accordingly.
It will give us real time alerts.
It will remind us when we
should eat. Basically it will
become a companion who
will take care of our meals
better than anyone else.

15. Logo And Slogan For The App
Your own personal
Nutritionist!
Food
Partner

16. Promotion
• Through Blog posts.
• By featuring the app in
emails
• By creating demo videos
• By increasing visibility
on social media groups
& communities,
especially Linkedin,
Google+ and Facebook.

17. Distribution
We would make this app available in
many other app stores other than
Google Play to increase the number of
downloads. Some other app stores
where this app would be available
• GetJar
• SlideMe
• AppsLib
• Amazon Appstore

18. • $2.5 per week or
• $7 per month or
• $50 Lifetime membership.
• This price is lower than our
competitors’ price, is affordable for our
customers and will garner us enough
profits after meeting all expenses.

19. Implementation
• Our primary
focus at present
is to make the
app popular
within 2 years.
• This app will lead
to a revolution in
our daily meals.

20. Thank You

21. DISCLAIMER
Created by Tamishra Ray, BPPIMT, Kolkata,
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.