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We utilised a doing first approach while developing a 3 year strategy. Suggested 2 rules to follow while developing the implementation strategy along with talking through the benefits of Post-modern marketing to successfully reach our target audiences,
Much of the weight loss industry likes to focus on overweight Americans. That’s where the money is for them. But the truth is, much of the world is overweight, too. Studies showed that in 2000, 45% of adults all over the world were overweight. Overweight people are more likely to have chronic health problems such
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Much of the weight loss industry likes to focus on overweight Americans. That’s where the money is for them. But the truth is, much of the world is overweight, too. Studies showed that in 2000, 45% of adults all over the world were overweight. Overweight people are more likely to have chronic health problems such
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This is a brief description about the Application Just Gym Food which is a platform to serve the nutritious food to gym goers and health conscious people. I consists of situational analysis, Market Study, SWOT analysis and other parameters.
Using power of food for health and healing ,one bite at a time.
A smart and innovative App to track your nutrition and diet.
Diet Monitor is an Nutrition and health care app that help user manage their health and diet.
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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What you need to do to create an interactive corporate wellness program, create positive behavioral changes in your employees and maximize your ROI. This is not just another ROI presentation. We actually show you HOW to create a program that engages, motivates and changes behavior.
For more information please visit www.healthfairsdirect.com
Regards, John
Inspiring healthy habits: data science at WWCarl Anderson
Talk given at HealthRecSys workshop at RecSys, Copenhagen, 2019-09-20
Our purpose at WW (the new Weight Watchers) is to "inspire
healthy habits for real life. For people, families, communities, the
world - for everyone." For 56 years, we’ve been a leader in weight
loss. Now, however, our mission is bigger and broader: drive health and wellness, making healthy habits accessible to all, not just a few.
The question is, how do you deliver on that? Humans are notoriously fickle, stubborn, and irrational. They don’t always do what is in their best interests. Moreover, behavioral change and habit forming is genuinely hard. It is all too easy to skip going to the gym, to resist that extra cookie, or to take time for yourself and reduce stress.
In this session, we’ll discuss what’s involved in behavioral change
and nudges, and how the WW data science team are working on
personalized experiences, various recommenders, and other data
products at scale to aid our members’ success.
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3. INITIAL PRODUCT REQUIREMENTS
Background
• 38% of Americans are prediabetic
• We are currently spending $9.1B per year on diabetes treatment
Problem
• Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than
healthy subscribers
• People with prediabetes need beginner-friendly exercise routines and extra education about nutritional
health
Goals
• Lower new diabetes diagnoses by 10%
• Increase health among our subscribers
3
5. HOW MIGHT WE...
5
How might we
encourage our
prediabetic users to
make healthier
nutritional choices?
How might we
motivate inactive
people to exercise?
How might we make
exercising less
intimidating for our
users?
How might we make
losing weight more
attainable for people
who have failed in the
past?
How might we
educate our users on
nutritional health?
How might we
introduce
mindfulness?
How might we offer
support to people
who are struggling
with making lifestyle
changes?
How might we make
healthy eating more
affordable for our low-
income subscribers?
6. ENCOURAGE GOOD HABITS
6
How might we
gamify healthy
habits?
How might we
create a rewards
system?
How might we
reward people for
good behaviors?
How might we
reduce healthcare
costs for healthy
patients?
Incentives
How might we
make patients feel
accountable?
How might we
build a social
support system?
Accountability
How might we
promote health
habits?
How might we get
people to build
healthier habits?
Routines
How might
we motivate
inactive people to
exercise?
How might
we encourage our
prediabetic users
to make
healthier nutritional
choices?
7. CHANGE SPECIFIC BEHAVIORS
7
How might we
make it easier to
make healthy
choices?
How might we
warn users about
unhealthy
choices?
How might we
prevent patients
from making
unhealthy
choices?
Prevent Bad Choices
How do we teach
patients how to
meditate?
How might we
help reduce high
blood pressure?
Change Other Behaviors
How do we
convince people
to exercise
regularly?
How might we get
people to walk 30
minutes every
day?
Be More Active
How do we reduce
a patient's alcohol
intake?
How might we
help patients stop
smoking?
How might we
encourage people
to drink more
water?
How might we
reduce
sedentarism?
How might we
make exercising
less intimidating
for our users?
How might
we introduce
mindfulness?
How might we
make healthy eating
more affordable for
our low-income
subscribers?
8. PLANNING & TRACKING
8
How might we
create a
personalized
plan?
How might we
help patients set
health goals?
Personalized Planning
How might we
provide activity
tracking?
How might we
provide diet
tracking?
Personal Tracking Towards
Plan
How might we
help patients
monitor their
goals?
How might we
help people
manage their
weight?
9. EDUCATION
9
How might we
help people better
understand
diabetes?
How might we
make people
aware of risk
factors?
How might we
raise awareness
across society?
General Education
How might we
identify and warn
pre-diabetic
patients?
How might we
make people
aware of their
current state of
health?
Personal Assessment
How might we
build good habits
at a young age?
Young Age
How might we
educate our users
on nutritional
health?
10. OTHER
10
How might we
provide better
insights to
doctors?
How might we
make losing
weight
more attainable
for people who
have failed in
the past?
How might we
offer support to
people who are
struggling
with making
lifestyle changes?
11. SPRINT FOCUS
11
Focus Be More Active
Slide # 7
I Selected This Theme
Because
This theme is the one that will have the most impact on our users'
overall health and there is a lot of opportunity for improvements in the
market here
13. “
”
13
MEET THE NEW APP EMPOWERING PATIENTS TO
TAKE HOLD OF THEIR DIABETES – WIRED MAG
Kaiser Permanente's new preventative health app Health+ is changing lives
for patients living with prediabetes. The app, which is free for
all KP subscribers, empowers users to take their health into their own hands
through positive, shame-free education around exercise and healthy habits.
Just one year after launch, Kaiser Permanente is already seeing a 12% drop
among new diabetes diagnoses.
When I was diagnosed with prediabetes, I didn't know where to turn. My
doctor recommended Health+ and the encouraging support staff have meant
everything for me. I never exercised in the past but now I can run a 5k and
my doctor says I am almost out of the woods.
-Sandra Johnson, 44
19. DECISION
19
Decision I will move forward with the Running for Beginners sketch
Rationale I've decided to move forward with this sketch because the target users
are new to working out and the focus of this design sprint is
encouraging users to be more active
23. PROTOTYPE
23
Description This prototype demonstrates a tangible culmination of the
ideas that came out of the first 4 stages of the design sprint.
This prototype includes two common flows that customers
will follow which is continuing towards a goal of running a
5K and viewing healthy recipes to cook.
Assumptions • Users will keep their phones with them when working out
• Users
Tasks In this prototype, users can:
• See progress towards current workout goals
• Continue towards a workout goal
• View profile and achievements
• View recipes
• Add recipes to favorites
Open Prototype
in Figma
25. RESEARCH PLAN
OBJECTIVES
• Validate basic app functionality
• Test user reactions to UI
METHODOLOGY
• Have users complete basic flows
• Ask background questions about previous working out
PARTICIPANTS
• People who are new to working out
• People who are overweight
• People who may be at risk of developing diabetes
25
26. INTERVIEW SESSIONS
INTRODUCTION
• Kaiser Permanente is developing a fitness app to decrease spending on preventable
illnesses
• This app will be free for all Kaiser Permanente subscribers
BACKGROUND QUESTIONS
• What is your history with exercising?
• Do you have any experience with fitness apps? And what have those experiences been like?
• How often do you cook for yourself?
• Do you follow recipes?
• How do you find those recipes?
TASK 1
Start a workout
TASK 2
Find a recipe to cook for dinner
WRAP UP
• How do you feel about the prototype I showed you today?
• Could you see yourself using this product?
• How could we improve this experience?
• Is there anything else that you would like me to know?
26
27. USER TESTING: PARTICIPANT 1
KEY FINDINGS
27
What Went Well • Could complete the basic flows
• Liked the colors
Where Participant Got
Stuck
• No way to confirm that users made a recipe
• Couldn't easily find current workout streak
28. USER TESTING: PARTICIPANT 2
KEY FINDINGS
28
What Went Well • Good gamification
• Good recipes
Where Participant Got
Stuck
• Lacking gamification around cooking
• Hard to find all workout options
• Difficulty understanding how recipes tie into workouts
30. UPDATED PRODUCT REQUIREMENTS
Background
• 38% of Americans are prediabetic
• We are currently spending $9.1B per year on diabetes treatment
Problem
• Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than
healthy subscribers
• People with prediabetes need beginner-friendly exercise routines and extra education about nutritional
health
Goals
• Lower new diabetes diagnoses by 10%
• Increase health among our subscribers
30
31. UPDATED PRODUCT REQUIREMENTS
Success Metrics
• Users are setting goals
• Users are completing workouts
• Users are cooking recipes
Key Features & Scope
• P0: Users should be able to find and watch video workouts (50 at launch)
• P0: Users can set goals for themselves
• P0: Users can find healthy recipes
• P0: Users can easily reach our support team
• P1: Users can see their workout streaks
• P2: Users can see their completed workouts
• P2: Users can see the recipes they've cooked
• P2: Users can see their stats
Core UX Flow
Link to Figma Prototype
31