HealthyFind is a personal nutritionist with healthy food dishes options

1. HealthyFIND
A NEW EVERYDAY

2. Executive
Summary

3. Students and bachelors, professionals
don’t get to have homemade meals,
often end up having unhealthy food,
leading to obesity

4. Introducing, An app that caters to all
your daily food needs and cravings.

5. Imaging what you feel like having
today and your healthyfind app will get
you a healthy version of it !

6. A personal nutritionist for each customers
and recommendations based on your
lifestyle.

7. SITUATIONAL
analysis

8. Company
Overview

9. Core competencies
Trust,
Emotional connect with all our customers,
providing them
quality healthy food

10. Marketing
overview

11. Marketing overview
HealthyFind will be a stop for all the students,
working professionals who hunt for on-demand
healthy options to eat.
Institutions who need a facility as a canteen that
provides a healthy option for their staff and
employees.
Households that need a healthy verity to depend
on.

12. Marketing composition
Students
Working
Institutions
households

13. Competitors Foodpanda zomato swiggy
Ratings 4.0 3.6 2.9
Web Visits 500000 600000 200000
App Rating 8 7 5
Avg visit duration 00.03.05 00.06.08 00.04.06
Downloads 80000 120000 63000
Competitors analysis

14. Points of parity
o The app will provide solution to all the
requirements that is generally not seen in ready
food.
o A healthy touch to every dish is not generally
found.
o Guaranty of quality food for a healthy being.
o A personal connection with every customer.
o A complete care of all requirements.

15. Threats
• There is a established philology for certain
apps as per favoritism
• Traditional nutritionists
• The task of educating long term benefits
of investing daily in healthy food

16. Opportunity
• The project will be economically viable as
the foodtech industry is expected to grow
at an avg of 21% over next 3 years
• The increment takes about 40% customer
base for regular food ordering by the
apps.

17. Goal

18. The goal is to bring a transformation and a
purpose to order online.
• financial goal is to maintain a order
growth of 3% monthly in a sustainable
manner where the revenues grow 26%
yearly.
• maintaining the net profit will also be a
sustainable goal

19. Strategy

20. Target market

21. CUSTOMERS
People wanting on-demand healthy food,
that are health conscious, mainly
professionals and students that are health
conscious

22. Collaborators
• A note of potential collaborating celebrity
chefs
• Associations with Nutritionists for our
customers
• Associations with food bloggers for
popularity

23. company
Maintaining a legally and financially clean
image for being trustworthy.
A instilled ethical work environment for
smooth functioning
Proper communication to employees about
their goals, to media about the image, to
customers about the products.

24. competitors
Apps like food panda, zomato provide
customer reviews, so people spend time
browsing leading to orders.
Bloggers get more incentive to write for
restaurants and places as compared to on-
demand food services

25. Technologically there are 167million
smartphone users and 352 million internet
subscribers as of 2015 and that’s growing.
Social acceptability of foodtech is quite visible
around, obesity in the world is slowly
increasing in the world, we promote green
and healthy food
Context

26. Target market

27. CUSTOMER value
On-demand healthy tasty meals
Nutritionist service free for a month
For Niche demographic of people conscious
about their health

28. Collaborator value
Our Nutritionists would be getting a lot of
clients through our app, a percentage of the
subscription amount would go to them,
long-term associations would be
substantially beneficial

29. Company VALUE
Trustworthy environment with great culture
and great stakes, where talent and hard work
is appreciated

30. TACTICS

31. Service
On-demand healthy food service app
Nutritionist to guide you right as per your
schedule and habbits and taste, free for the
first month after sign up

32. Premium
Premium segment of dishes having unltimate
health benefits with rare ingredients for the
premium subscribers
Daily or weekly recommendations by the
nutritionist based on your lifestyle, health
issues, fitness goals, for a month
Transfer cashback credits to other premium
users

33. Brand
HealthyFIND
Slogan: A NEW
EVERYDAY

34. Price
Objective of price determination will be
initially just sustainable profits and then
earning.
Keeping a competitive rate as per the
market.
The audience targeted and their affordability
would be considered

35. Price
For free services there will be normal as
applicable charges, and for coupons will
have a cash back feature only
For premium services there will be a fixed
monthly charge of 80$ giving a benefit of
cash discount of 1% of your previous
month's order, plus cash back coupons can
be redeemed.

36. Promotions
Referal bonuses for getting friends signed
up on our app
A one-time 50% off cashback for trying our
service

37. Communications
Mass Communication through social media
platforms like Facebook, Twitter, Instagram,
etc
Niche marketing through blogs to people
who care about their health
Offline awareness through our nutritionists
channel

38. Distribution
1.App stores
2.Recommendation
sites
3.Pre-loads on
handsets
4.Promotional engines
5.Paid installs
6.Cash backs on

39. Implementation

40. CEO
Production
department
Product
creation
head
Product
quality
head
Marketing
departme
nt
Promotion
s head
Distributio
n head
PR
departme
nt
Employee
relations
head
Investors
relation
head
Technology
department
App
developm
ent head
Analytics
head
Business
developme
nt
department
Business
developm
ent head
Finance
departme
nt
Finance
head
Customer
departme
nt
Customer
care head
CRM head
Infrastructure

41. Processes
Operations
Delivery Services
Nutritionists Services
Labour
Cooking processes
Product development technical processes
Promotional processes

42. Schedule
Market Research – 2 months
Product Development – 4 months
Planning Business Strategies – 2.5 months
Planning Marketing Campaigns – 1 months
Promotional period offers – 6 months
Developing Channels – 3 months
Planning price strategies – 1.5 months

44. Created by
Rajas Pawar,
IIT BOMBAY,
during a Marketing
Internship by Prof
Sameer Mathur,
IIM Lucknow
Disclaimer