The document proposes a recipe app called "Your Ingredients, Our Recipe" that provides custom recipes based on the ingredients users have available. It uses high-end technology and collaborates with well-known chefs globally. The free version allows 5 recipe requests per month and a social platform, while the premium version offers workshops, daily expert responses, and 15 additional recipes monthly. It aims to solve the problem of finding recipes for available ingredients efficiently and healthily while saving time.

8. “Your ingredients, my Recipe”,
1)Provide custom recipes based on your
available ingredients
2)Allows you to choose options to tailor suite
your tastes
3)All the recipes provided are healthy and
come up with the nutrient information

11. • Focus on high end technologies
• Continuous Innovation
• Tie up with the world’s leading chefs
• Trust factor with the customers

12. • Leading Chefs across the globe
• Expected large user base
• High end technology
• In-app purchases as this is based on the Freemium
model
• Customer loyalty
• In-app advertisements
• Skilled Employee base to drive the high end technology
used for the app

13. Categories covered:
Starters, Drinks, Main course, Desserts,
Snacks with a focus on healthy recipes
alone
Categories based on diversification of
region
Indian, Chinese, Italian, Thai and Arabian

14. “Your Ingredients, my Recipe” is created keeping in mind the
busy schedule of the working Professionals. It is for all those
who are looking to find solution to their available
ingredients at home, without having to run every time for
the lack of groceries.
It’s economical, healthy and time efficient. For the busy
bees who have always wanted a solution to this, this app
finally has the solution. It aims to develop a respectable
position in the minds of the customer with the focus of
providing an economical and healthy solution while saving
the bread earners a lot of time

17. There are plenty of apps that focus on providing a plethora of
recipes but hardly a few that cater to solving the problem of
providing custom recipes to the customers as against the
available recipes.
Currently, there is one app that comes with this feature along
with the other features that are common to the other apps.
The “RecipeBook” app’s Shake ‘N’ Make and “Snap ‘N’ Cook”
feature would give “Your Ingredients, my Recipe” a tough
competition

20. High end technology
24*7 Customer support
Healthy
Tie up with the world’s
leading chefs
The app only serves
the purpose of
providing custom
recipes based on
available ingredients.
App isn’t focusing on
other categories.
Competition in
this market is less
as only one app
currently caters to
this problem of a
customer
People might not be
interested in installing
an app whose main
purpose is only to
provide custom recipes

21. The goal is to get 40000+ users registered in
the first 6 months with a conversion rate of 1-
2 % from free to premium users.
Estimated revenue of 1 million USD dollars in
the first year

24. • College students who are away from their homes and have
some left over ingredients but are clueless what to do with
them, while realizing the growing hunger in their bellies, need
this app.
• Working professionals who often prefer to purchase groceries
either on a weekly basis or monthly often realize that they do
not have all the ingredients to cook the desired item. This app is
for them
• Users who have no clue as to what to cook with what they have.
They are new to cooking and do not even know the recipe
names, therefore, searching for online recipes becomes an
annoying task for them. This App is for them.

25. • People who are health conscious and also do not like
to waste even a single item. This app is for them.
• People who just do not have the time and patience to
wait for their grocery items to be delivered to them.
This app is for them.
• People looking for the recipes with their suggested
ingredients but from the best chefs across the globe.
This app is for them

26. • People who are new to cooking
• People who detest searching recipes online
• People who are impatient and are not ready to shop
everytime an item is missing in their ingredient list
• People who are really busy and do not have the time to
search for recipes to cooks
• People who are clueless on what to do with their left over
ingredients at home.
• People who are health conscious and want an economical
solution at the same time

27. Well known chefs across the globe that will provide
the users the recipe as per their given ingredients
Companies and brands that would sponsor the app
via advertisements

28. Key Stakeholders
Collaborators
Customers
Employee
The skilled tech team
Marketing Management Team
Investors
Chefs

29. 1) Healthy
2) Tie up with cooking experts
3) Provide recipes based on the ingredients a customer has
1) Allows you to post a suggestion to other customers recipe asks
2) Allows you type the name of the ingredient you have and drop
them in the app basket
3) Economical and healthy recipe solutions
4) Time saving
5) Partnering with the world renowned chefs across the globe
6) Free monthly workshops for premium users

30. The RecipeBook App’s Shake ‘N’
Make and “Snap ‘N’ Cook” feature
would give “Your Ingredients, my
Recipe” a tough competition

31. • Economic Context : Not only our browsing habits, but
also our entire lives have become increasingly
mobile. More and more apps address our offline
needs with native mobile solutions
• Technological : Use of high end technology.
• Socio-Cultural : The recipes provided covers wide range of
cultures and the chefs that offer recipes are also from
different cultures
• Regulatory :
Compliance with respect to the users personal
information.
Finance related services would be in compliance with
the Finance advisory

33. Economical cooking recipes provided that are
healthy
24*7 Customer support
Directly get recipes from the top chefs across the
globe
Quality food recipes that vouch for healthy
nutrients
Attractive offers given to its premium users

34. It will provide a platform for the chefs
to market themselves and their
services thereby adding on to their
name and fame

35. The company aims to develop a respectable
position in the minds of the customer with the
focus of providing an economical and healthy
recipe solution while saving the bread earners
a lot of time

37. “Your Ingredients, our Recipe” uses high end
technology to suggest recipes to users who list
the ingredients in the app. The app also has
collaboration with well-known chefs across the
globe that provide recipes based on the users
given ingredients. The user can then choose the
recipe he desires

38. • The free version of the app will allow a user to give a
set of 5 entries of ingredients per month and get the
recipes by the app itself( use of high end technology)
and by the well renowned chefs across the globe.
• The app also has a social platform that allows all the
registered users to interact with each other
• There are also limited number of healthy recipes
provided by the partner chefs.

39. 1) An option to attend free workshops by cooking
experts once a month
2) Get recipe solutions to your recipe asks by
experts once everyday
3) Get a chance to post a healthy recipe daily with
a chance to win.
4) Get 10 new special recipes based on your ask
once a month(not on the available ingredients)
5) Get 10 new healthy recipes provided by the
partner chefs everyday

40. 1)Get recipe suggestions by world renowned
chefs
2) Premium users get a chance to attend free
workshops by cooking experts once a month.
3) Healthy, economical and time efficient
recipes provided

41. Your ingredients, our Recipe
We value your time and taste
An app that says you what to cook with you have. An
app that is designed to tailor suite a recipe that fits the
ingredients you have

42. Free :
1) The free version of the app will allow a user to give a set of 5 entries of
ingredients per month and get the recipes by the app itself( use of high end
technology) and by the well renowned chefs across the globe.
2) The app also has a social platform that allows all the registered users to interact
with each other
3) There are also limited number of healthy recipes provided by the partner chefs.
Premium :
1) An option to attend free workshops by cooking experts once a month
2) Get recipe solutions to your recipe asks by experts once everyday
3) Get a chance to post a healthy recipe daily with a chance to win.
4) Get 10 new special recipes based on your ask once a month(not on the available
ingredients)
5) Get 10 new healthy recipes provided by the partner chefs everyday

43. Freemium model will be
adopted.
• The premium version of the app will be
priced at $2 per month. This money will go
in the money would go to conducting
workshops
• Paying the experts
• Managing tie-ups
• Advertisements/promotions

44. • The premium users are given an opportunity to attend
monthly workshops by experts.
• Users also get a chance to win
• The collaborators – the Experts here get paid
handsomely for conducting workshops and are also
given a platform to increase their brand value further.
• The company personnel will be given monthly bonuses
depending on the profits earned every month

45. 1) Word of Mouth
2) Social media marketing
3) Blogs
4) Creating events by calling the local cooking experts
that the app has tied up with and provide
introductory free workshops and thereby promote the
app
5) Regular Youtube videos that show healthy recipes
and cooking habits
6) Through Emails

46. Google play store and
Apple App Store

48. Hiring of highly skilled professionals

49. • In depth market research
• Analyzing customer markets
• Customer segmentation
• Setting up the product strategy
• Developing pricing strategies
• Designing and managing integrated marketing
channels

50. • Partner with the world renowned chefs
• Find the highly skilled developers
• Launch the application
• Advertisement and promotion
• Keep upgrading
• Continuous innovation
• Constant track on customer feedbacks

51. Marketing Professor,
IIM Lucknow
Created by Dibya Maheswari,
Accenture Solutions Private Limited
during an internship under
Professor Sameer Mathur, IIM
Lucknow Dibya Maheswari,
Accenture Soln. Pvt Ltd.
Sameer Mathur