Chipotle aims to increase sales, improve SEO, and diminish brand stereotypes through a digital strategy focusing on social media, mobile advertising, website improvements, blogging, inbound marketing, and online advertising. The strategy targets a wide range of ages interested in health and eco-friendly issues through expanding platforms like Snapchat, increasing user engagement on Twitter, optimizing mobile ads, promoting the website on social media, educating potential customers through blogging, focusing more on buyer personas and key search phrases for SEO, and using banner ads efficiently. Progress will be measured by online orders, clicks, time on site, and social media interaction.