Pizza Hut nMDL
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Pizza Hut aims to increase its presence on college campuses by targeting East Lansing students through local social media marketing and deals. The strategy involves growing Pizza Hut East Lansing's Facebook and Twitter accounts, running targeted Google AdWords campaigns, and offering exclusive discounts for MSU students through social media. Key performance indicators will track engagement on social platforms and coupon usage over six months to measure the strategy's impact on local store profits.
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Island Influencers
This document presents a social media marketing campaign for Boxed Wholesale targeting affluent millennial moms. It includes an overview of the company, a SWOT analysis, marketing objectives to increase brand awareness and advocacy, influencer selection, a media plan, and budget. Key elements are using influencer Gina Homolka and the hashtag #UnboxedWithBoxed across platforms to drive engagement, referrals tracked by unique codes, and donations to local charities. Evaluation will measure ROI and track social metrics and brand mentions.
Social Media Strategies for Publishers
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Stop Chasing Shiny Objects
This document provides tips and strategies for using Facebook effectively. It recommends setting goals for your Facebook presence, generating campaigns and offers to promote engagement, and retaining fans over time. Specific tips include creating conversations around your brand, posting relevant and fun content on your wall, tracking offer clicks and claims, running targeted Facebook ads, and monitoring trends to leverage in social media. The document also briefly discusses using other social media platforms like Pinterest, Twitter, and YouTube to build trust and drive traffic.
The slab presentation
The document discusses low-cost marketing ideas for a new business with little budget, including guerrilla marketing tactics like eating contests, sponsoring halftime events, promoting local artists, and happy hours. Specific strategies suggested are an eating challenge of finishing two pizzas in 30 minutes for a free pizza prize, advertising at local university games, hosting artists to attract crowds and promote both the business and artists, and offering discounted drinks during happy hours to increase sales and attract new customers during slow periods. The document emphasizes testing different low-budget ideas and focusing on strategies that prove effective.
Kashi Frozen Pizza Media Plan Presentation
As a final assignment for the Media Planning course at Ithaca College, I worked in a team along with three peers to create a comprehensive media plan for the client Kashi to use in promoting its line of frozen pizza. My team completed extensive brand, competitive and audience research, formulated a creative strategy, and designed and detailed media objectives and strategies to meet the client's needs. We then pitched this plan to the class as a whole at the end of the semester.
Short's Brewing: A Digital Marketing Strategy
This document outlines a digital marketing strategy for Short's Brewing, a craft brewery in northern Michigan. It recommends using social media platforms like Twitter, Facebook, and Instagram to engage Short's target audience of craft beer-loving Michiganders ages 21-35. It also suggests a Google AdWords campaign with a daily budget of $25 to target keywords related to craft beer and Michigan breweries. Regularly posting engaging content and tracking analytics is advised to optimize the strategy.
Pizza hut
Pizza Hut began in 1958 when brothers Frank and Dan Carney opened the first location. It is now the world's largest pizza franchise and part of the Pepsi company. Pizza Hut aims for excellence, positive energy, accountability, recognition, listening to customers, and has expanded globally through various online tools and social media platforms like Facebook, Twitter, and apps. The document recommends Pizza Hut invest more in advertising to achieve great success.
Similar to Pizza Hut nMDL (20)
Social Media Success: Inspire Your Audience, Build Your Business
Social Media Success: Inspire Your Audience, Build Your Business
Tech4Good: Pre-Event Social Media Marketing for Nonprofits
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Pizza Hut nMDL
- 1. Marketing Strategy for New Media Danielle Weinberg
- 2. • BECOME #1 PIZZA SELLER ON COLLEGE CAMPUSES!!!
- 3. Statistics thatwill consume yourmind! • As of 2009: – Pizza Hut operates in 92 countries throughout the world – 7,566 Pizza Hut Locations in the United States – 4th Largest Fast Food Chain in the US by locations
- 4. Target Market: East Lansing College students
- 5. Increase Local Social Media Presence @Pizzahutspartanland PIZZA HUT EAST LANSING
- 6. GOOGLE ADWORDS •Pizza Hut East Lansing •MSU Pizza Delivery •Michigan State Pizza •MSU Pizza •Late night pizza in EL
- 7. PizzaHutSpartan Deals •Offer deals through local Facebook and Twitter accounts for MSU students only •Need to show small communities that they are important EXAMPLE: BRING YOUR MSU STUDENT ID AND RECEIVE $5 OFF A PURCHASE OF $15 OR MORE!!!!
- 8. One slice of the budget • Google ad words/day: $41 • Social media= $0 • Marketing firm= $250 per hour x 48 hours= $12,000 • TOTAL: $26,965
- 9. Key Performance Indicators In 6 months: • Watch # of Likes and Followers on FB & Twitter • Count # of Spartan coupons being used • See if there is an increase of profit in local locations
- 10. Conclusion • HELP PIZZA HUT TAKE OVER COLLEGE CAMPUSES ALL OVER THE WORLD!!!!! • Use social media to increase local Pizza Hut awareness