2013 plato tips & tricks - public
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Social media presentation, the next generation, for PLATO Leuven. Topics include: How to view ROI? 100 tools to make social media efficient and 500 tips and tricks for social media
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2013 plato tips & tricks - public
- 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
- 2. Wat ik niet ga vertellen?
- 3. Beginner – Advanced – Expert Which one are you?
- 4. Time for a poll
- 6. 2 Faces of social media
- 8. Social Media Objectives • Build brand awareness • Generate leads • Increase sales • Establish thought leadership • Build relationships with customers • Engage customers as brand evangelists • Get customer input for product and/or service improvement • Improve internal communication • Staff recruitment and retention • Improve departmental and/or company-wide collaboration
- 9. Customer Support Market Research Online Reputation Management Community Management Consumer Insights Recruiting Business Development Sales P.R. Business Measurement Marketing Education Thought Leadership Search/SEO Mobility How Social Media actually plugs into a business Customer Acquisition Lead Generation Crisis Management Internal collaboration Customer Retention Advertising Advocacy Event Management Fund-Raising Corporate Communications
- 10. Community Management Zero Moment Of Truth
- 13. Customer Service
- 14. Customer Insight
- 15. Recruitment
- 16. Event Management – Business Dev
- 17. E-Learning
- 22. 100 tools for efficient social media usages for business
- 23. Social media monitoring Social media amplification Social media Aggregation Social media dashboard Personal Branding Twitter Wall
- 24. Twitter Statistics Social media Scheduling Social media Analytics Collaboration Tools Twitter tools Twitter Mngt Toolsl
- 26. 500 tips & Tricks
- 29. Connect with me!
Editor's Notes
- Welcome Who am I? 20 years of marketing (product and general marketing) 10 years of international sales Me and social networking Marketing strategy no longer works Move towards face to face networking Move towards social media
- How you could your or your company’s social profile look like?