Madeline Sundeck's Digital Strategy for Nordstrom - ADV 420

1. DIGITAL MARKETING
STRATEGY
PRESENTED BY:
MADELINE SUNDECK

3. Target Audience
Women Ages 23-28 College Educated & Employed Living in the US

4. 5 million likes
4.8 followers
750k followers
2.8 million followers

5. Website Recommendations
● Include featured person at the top of
homepage
● Track KPI’s:
○ Organic vs. Social Media referrals
○ Exits from cart page on
nordstrom.com
● Utilize Google Analytics

6. Online Advertising
Purchase sponsored posts on Facebook
& Instagram.

7. Inbound Marketing Recommendation
Increase brand loyalty through direct invitations to join the Nordy Club.
You’re Invited!
Love,
Nordstrom

8. Mobile
Recommendation
● Remove requirement to give
e-mail and mobile phone upon
opening the app.
● Nordy Club invitation on first visit
when opening the app
● Increase push notifications when
items are left in cart or Nordy
Club invitation is not accepted.
Your invitation is waiting...

9. Google Analytics: $150,000
Sponsored Facebook Ads: $1,000,000
(7.19 CPM)
E-mail Marketing: $25,000
(50mm verified e-mails through Kickbox)
Sponsored FB & Twitter DM’S: $3,000,000
(10 million total)
Mobile Push Notifications: $50,000
Celebrity Story Take-Overs: $300,000
($75,000 per celebrity)
BUDGET
BREAKDOWN
Q1-Q4 2020

10. Incorporate
Celebrity of the
Week
Track referral
types & exits
from cart page
Increase e-mail
marketing & add
social media
DM’s
Increase mobile
push
notifications
Add sponsored
Facebook and
Instagram posts