Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
SEJ's chief social media strategist, Brent Csutoras, talks about why brands should be be active on Reddit at the 2015 SEJ Summit in Dallas, as sponsored by Searchmetrics.
Summary:
With over 150 million visitors viewing over 6 billion pages a month,Reddit is simply one of the best opportunities to connect directlywith your brand’s target audience. As a Redditor for over 8 years whohas run thousands of successful campaigns, Brent will break downrecent examples of big brand successes on this hyper-engaged socialplatform, and run through ideas for your own brand's Reddit strategy.
Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Search Engine Journal
The good times when one online platform was enough to promote your brand are long over. This session will demonstrate how to connect advertising campaigns from different channels, such as Google AdWords and Facebook, to meaningfully engage users and increase conversions for large brands.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
Consumers' buying journeys are more fragmented than ever before. Multiple devices, mediums and options to research and purchase make standard analytics approaches less predictable and reliable than in the past.
You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better consumer insights than ever before. In this session you'll learn
Presented at ClickZ Live New York on Tuesday April 1, 2014.
Are you wondering if you are sending the right messages to the right audience? How will you know if your website visitors are really your target customers?
Join Erin Everhart, Lead Manager for Digital Marketing - SEO of The Home Depot for a presentation about strategies on how to rise above the advertising clutter, and ensure that your messages are communicated to the right customers.
Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...Meredith Oliver
Presented by Meredith Oliver as the closing keynote at the 2016 Urban Development Institute. Meredith Oliver, a marketing keynote speaker, discusses consumer shopping and buying habits and reveals 3 strategies to market more effectively to the modern consumer. For more information about Meredith Oliver go to www.MeredithSpeaks.com.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
NI2016 is the Nursing Informatics conference, in a different country every other year; this year it's Geneva, Switzerland. This talk focused on how nursing informatics can empower patients and families by sharing medical data.
SEJ's chief social media strategist, Brent Csutoras, talks about why brands should be be active on Reddit at the 2015 SEJ Summit in Dallas, as sponsored by Searchmetrics.
Summary:
With over 150 million visitors viewing over 6 billion pages a month,Reddit is simply one of the best opportunities to connect directlywith your brand’s target audience. As a Redditor for over 8 years whohas run thousands of successful campaigns, Brent will break downrecent examples of big brand successes on this hyper-engaged socialplatform, and run through ideas for your own brand's Reddit strategy.
Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Search Engine Journal
The good times when one online platform was enough to promote your brand are long over. This session will demonstrate how to connect advertising campaigns from different channels, such as Google AdWords and Facebook, to meaningfully engage users and increase conversions for large brands.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
Consumers' buying journeys are more fragmented than ever before. Multiple devices, mediums and options to research and purchase make standard analytics approaches less predictable and reliable than in the past.
You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better consumer insights than ever before. In this session you'll learn
Presented at ClickZ Live New York on Tuesday April 1, 2014.
Are you wondering if you are sending the right messages to the right audience? How will you know if your website visitors are really your target customers?
Join Erin Everhart, Lead Manager for Digital Marketing - SEO of The Home Depot for a presentation about strategies on how to rise above the advertising clutter, and ensure that your messages are communicated to the right customers.
Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...Meredith Oliver
Presented by Meredith Oliver as the closing keynote at the 2016 Urban Development Institute. Meredith Oliver, a marketing keynote speaker, discusses consumer shopping and buying habits and reveals 3 strategies to market more effectively to the modern consumer. For more information about Meredith Oliver go to www.MeredithSpeaks.com.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
NI2016 is the Nursing Informatics conference, in a different country every other year; this year it's Geneva, Switzerland. This talk focused on how nursing informatics can empower patients and families by sharing medical data.
Five Performance Marketing Trends to Watch - Jon Myers, Marin SoftwarePerformanceIN
Change is the only constant in the performance marketing industry and when competition is breathing down your neck, it is never a bad thing to take a quick look around the corner.
In this session Marin Software’s Jon Myers will take a look at five of the next big changes set to take the industry by storm, including shake-ups to how search and display will be targeted, the effects of increased social and mobile use, and how the offline world will optimise the offline world- as well as tips on how to futureproof your business in advance.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal
The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn't changed?
Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn't affect the quality of results. It’s crucial you know how to build a strategy around these parameters.
Join us as we review what’s currently working in the world of link building, and how you can develop a winning content and link building strategy in 2024.
You’ll learn:
Top strategies for guest posting, resource link building, digital PR, and more.
The tactics & strategies to avoid when building links.
Creating a future-proof approach to link building for your business.
With Michael Johnson, we’ll review what he and his team have learned in the first part of 2024, along with what's working for their clients.
If you’re looking for an approach for consistent link acquisition that you can use to earn quality backlinks, then this webinar is for you.
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles.
Your B2B go-to-market is the same way.
Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.
You’ll hear:
- Why traditional marketing silos are doomed to fail (now more than ever).
- How to identify your silos and plug your biggest leaks.
- How to successfully integrate brand strategy, digital infrastructure, and pipeline generation.
With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business.
If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
So how can you ensure you’re maximizing ROI on your ad spend?
Let us help.
Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection.
Are you ready?
Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world.
You’ll learn:
- What the death of third-party cookies means for your current marketing strategies.
- What marketers should be doing to prepare for these changes.
- Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection.
Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next.
If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you.
Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.
Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.
You’ll learn expert tips for:
- Driving efficiency in paid media campaigns.
- Working towards long-term success.
- Leveraging cross-channel strategies.
Integrating CRO with Paid channels to deliver optimum results.
With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives.
Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024?
Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more.
Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
You’ll learn:
- An A-Z successful lead generation strategy based on proven case studies.
- The major pitfalls in lead generation, and what you should do instead.
- How to navigate Google's recommendations, and separate the good from the bad.
Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business.
You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
So how do you identify and take advantage of these opportunities for growth?
Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
You’ll learn:
- Fresh methods for measuring your content's impact.
- Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
- Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.
With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.
You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.
Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.
Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue.
Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics.
You'll learn:
- Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results.
- Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more).
- How to build streamlined connected website health workflows to align your team and resolve issues faster.
With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved.
With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.
Let us help.
Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business.
STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.
We’ll show you:
- An overview of SERP features: what they are, why they’re important, and what’s new.
- How the top 5 SERP features stack up with fresh data on prevalence and share of voice.
- How to craft your own tailor-made SERP feature strategy to win visibility.
You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.
Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!
In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape.
It’s time to adapt your 2024 strategy to account for these drastic changes.
Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024.
You’ll also learn:
- The top Google updates from 2023, including core updates and the Helpful Content Update.
- Predictions on Google’s core areas of focus in 2024, and how they impact your strategy.
- Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic.
With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead.
If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.
Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins?
Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it.
Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools.
You’ll learn:
- How to monitor content decay and take action.
- How to uncover content opportunities and gaps between you and your competitors.
- How to boost your rankings with internal linking and other link building tactics.
- How you can prioritize technical issues and resolve critical issues quickly.
Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds.
Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.
It’s time to chart a course for SEO success in this changing landscape.
Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
You’ll also learn:
- The top SEO priorities and challenges for 2024.
- The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
- Winning SEO resourcing strategies and reporting insights to fuel success.
With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.
Watch and discover timely insights and unlock new SEO growth potential in 2024.
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?
Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
We’ll show you:
- The foundational principles on which to build your business to succeed.
- The importance of delegation, market positioning, and staffing.
- More proven lessons learned from 14 years of experience.
With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success.
If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.
Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024Search Engine Journal
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023.
With all of these changes, you need to stay ahead to keep your website performing at a high level next year.
Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
You’ll learn:
- The most important SEO updates from 2023, and what they mean for the future of SEO.
- How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE.
- Actionable predictions for featured snippets, voice search, and more in the coming year.
In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023.
Register and learn the keys to staying ahead of the curve in 2024.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.
But what happens when they suddenly drop? Do you know what steps to take to restore your rankings?
Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue.
You’ll takeaway:
- The proper steps to take to evaluate the impact of changing Google rankings.
- How to protect your website and stay ahead of sudden ranking drops.
- How to identify the cause of lowered rankings.
With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future.
Register now and learn to protect and rescue your rankings from sudden drops.
2023 Survey Review: State Of Marketing Data Standards In The AI EraSearch Engine Journal
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Watch and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
In this webinar, you will:
- Gain a better understanding of how your marketing data management compares to enterprise advertisers.
- Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
- Walk away with tactics and best practices that you can use to improve your marketing data now.
Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.
Register and learn the key ways to level up your data strategy to pinpoint campaign success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
3. Marin At A Glance: 2014
3
Leading Ad Cloud enabling audiences across search, display and social
Note: Annualized spend as of December 31, 2014, based on last month of the year. Gross profit margin is Non-GAAP
$7.2
Billion
Ad Spend Managed
Worldwide
66% US vs 34% Int’l
Revenue Split
29%
Growth
$99.4 Million
in Revenue YoY
The only true
multi-channel platform &
Audience
Marketing
Suite
#1 Ad CloudGlobal leader in search, only independent
vendor to combine search, display and social
through synchronous audiences
36%
of Fortune 100
use Marin
#SEJSummit
#Searchmetrics @JonDMyers
7. Integration between digital marketing discipline still has a way to go
How do we remove people
based silos in digital channels?
Can audience data be the glue
which ties together our digital
channels with a focus on the
consumer?
Digital Marketing Manager Censor
Marin Software commissioned independent
market research company Censuswide to
survey 200 digital marketing managers in
October and November 2014. The
respondents all work in companies with an
annual turnover of at least £20 million.
#SEJSummit
#Searchmetrics @JonDMyers
8. The marketing and IT partnership is growing
How can we work with IT to better
surface data from legacy
technologies, which will fuel better
online advertising optimisation?
Over half (54%) of respondents
say they are already working
closely with their IT department,
and one in five (19%) are planning
to do so in future.
#SEJSummit
#Searchmetrics @JonDMyers
9. Increasing Complexity in the Advertising Market
Anytime, Anywhere Access All Brands, Publishers &
Channels
Personalization
Limited Access Mass MarketTop Brands & Agencies
THEN
NOW
#SEJSummit
#Searchmetrics @JonDMyers
10. Search and Social Have Become Go-To Channels
Rapid and
Continuous Growth
Sources: RBC Capital Markets and Advertising Age, “Facebook, Inc.” September 12, 2013, and http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/and
http://news.magnaglobal.com/ipgmediabrands/press-releases/magna-global-advertising-forecast-2014-ipg-mediabrands.htm ,
Consumer Usage
is Omnipresent
Marketers Are
Embracing
50% of Total
Media Budgets
50% of Marketers
Will Increase
5.7 Billion Google
Searches / Day
1.35 Billion Monthly
Facebook Users
Google / Facebook
= #1 / #2 for ROI
75% See as Critical
for Cross-Channel
#SEJSummit
#Searchmetrics @JonDMyers
11. The Buyer’s Journey is Highly Fragmented
47% of revenue comes from purchases made in more than one day (Google)
65% of revenue comes from purchases made in more than one step (Google)
Search engines and social networks are the top two sources used to research and
inspire purchase decisions (eMarketer)
Sources: Brand Perfect, “Adventures in Retail”
#SEJSummit
#Searchmetrics @JonDMyers
12. Looking at Search and Social Separately Doesn’t Tell the Full Story
Social is more likely to “assist” sales made in other channels
For every Social click resulting in a purchase, there are two clicks assisting another
converting channel
Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
#SEJSummit
#Searchmetrics @JonDMyers
13. Social Advertising Drives Better Search Performance
44% of Marketers Have Seen Search Performance Improve
Following launch of a Social campaign
Brands Experience a 50% Increase in Search CTR
When their target audience is also exposed to Social ad
Brands Experience a 11% Lift in Brand Searches
If they’re also running FB ads
Consumers Are 2.8x More Likely to Search for Your Brand
If they’ve been exposed your Social ad
#SEJSummit
#Searchmetrics @JonDMyers
14. Customers Who Touch Both Channels Are More Valuable
Search Touches + Social Touches = Better Performance
• 2X higher conversion rate, 2X higher revenue / click than Search only
• 4.5X higher conversion rate, 4X higher revenue / click than Social only
Focus on Acquiring Customers Across Channels
• Focusing on a single channel ignores the customers’ path to conversion
• Focusing on a single channel limits the potential results you can achieve
Google / Bing Click
+ Facebook Click
Facebook
Click Only
Google /Bing
Click Only
3.56% CR
$3.16 RPC
1.88% CR
$1.56 RPC
.76% CR
$.77 RPC
Source: Marin Software’s Combining the Power of Search and Social for Exponential ROI report
#SEJSummit
#Searchmetrics @JonDMyers
15. Female, age 25-35 who has
purchased shoes in the past
Focus on the Customer, Not the Channel
Target Customer Customer Intention
?? “buy black running shoes”
Social Advertising
• Audience targeting capabilities
• Reach a specific audience based on
demo, behavior, or customer
characteristics
• Use to Push advertising message to
customers
Search Advertising
• Intention targeting capabilities
• Reach customers based on their buying
intentions at a specific moment
in time
• Use to Pull customers into your
advertising message
Female, age 25-35 who has
purchased shoes in the past
#SEJSummit
#Searchmetrics @JonDMyers
16. Search, Social and Display
65% of online revenue comes from purchases with touch points across multiple channels1
Source: Magna Global, December 2014; Magna Global, Programmatic Forecasts, September 2014; Display includes banners, video, display
1. Google Analytics Q4 2012, The Customer Journey to Online Purchase report
SEARCH
is the largest digital ad segment.
SOCIAL
15% of the digital ad
segment with high growth.
DISPLAY
programmatic is the fastest
growing display segment.
MOBILE 47% of digital ad spend expected to be on mobile ad formats by 2019.
#SEJSummit
#Searchmetrics @JonDMyers
17. Use the Strengths of Each Channel to Reach the
Right Customer at the Right Time
18. Powering Cross-Channel Revenue Acquisition
Create & Convert Your Most Valuable Audience Segments across Channels
DATA SOURCES PLATFORMS
Google Gemini
Bing Yahoo! Japan
Baidu Yandex
DoubleClick
PubMatic
Rubicon
Open X
Brightroll
Yahoo AX
Microsoft AX
AppNexus
MoPub
Nexage
Facebook
LinkedIn
Twitter
Search
Display
Social
#SEJSummit
#Searchmetrics @JonDMyers
19. Capture, build and activate Custom and Tailored Audiences based on search intent, website
behavior, and demographic traits from third-party data sources
Capture
Build
Engage Activate
Target Audience
Cross Channel Audience Activation
#SEJSummit
#Searchmetrics @JonDMyers
20. Audience Segmentation, Optimisation and Reporting
STEP 1:
COLLECT DATA
STEP 2: ANALYSE
INTENT SIGNALS
Audience
Value Map
STEP 3: BUILD
AUDIENCES
STEP 4: CAMPAIGN
MANAGEMENT,
REPORTING &
OPTIMISATION
OutoftheBoxCustom
Social
CRM
Behavioral
Search Intent
Revenue
Lower Intent,
Lower Value
Higher Intent,
Higher Value
High Intent,
High Value
High-value
Prospects
Private Audience
Networks
#SEJSummit
#Searchmetrics @JonDMyers
21. Audiences are built using a combination of different intent signals
High Intent Medium Intent Lower Intent
+ Clicked on branded PPC ad
+ Interested in high-value product
+ Added product to shopping cart
+ Belongs to high-value demographic
+ Recently signed up for promo emails
+ Clicked on mid-value PPC ad
+ Viewed fashion category pages
+ Viewed fashion product page
+ CRM lookalike audience from FB
+ non recent past shoppers
+ Unbranded PPC ad click
+ Viewed home page, left w/o purchase
+ New CRM subscriber
+ Recent in-market data
+ CRM lookalike audience
#SEJSummit
#Searchmetrics @JonDMyers
22. Campaign and Creative Consistency
Creative
Messaging
Contents
• Big, bold product images
• Brand and Product mentions
• Top products
• New offerings
• Strong CTAs
• Dynamic creative
• Time limited offers
• Price breaks
• Strong CTAs
• Pricing information
• Unbranded, high volume terms
• Generic Terms
• Product Info
• Softer CTAs
#SEJSummit
#Searchmetrics @JonDMyers
23. Integrate with leading in-app analytics solutions
Identify desktop users and target them across mobile devices
Target users with premium, global, mobile ad inventory
Cross-Device Targeting and Mobile Attribution
Match users across devices using
blended probabilistic/deterministic model
Cross-Device ID & Targeting
Display in-app and mobile ads
on premium mobile inventory
Serve Targeted Mobile Ads
#SEJSummit
#Searchmetrics @JonDMyers
- Worlds Leading Advertising Cloud & Biddable Media Platform
$7.2bn = Twice the size of closest competitors – spend & customer base.
- Leading not just about more spend / customers = being the first to support new publisher products, API updates etc…..
Google’s largest, #1 API partner globally
Benefits of Google relationship…..
Public Company – raised over $120m which has fuelled platform development, product, acquisitions….
In the Past: a Brand reached its audience via TV, radio and print advertising, the market was controlled by Mad-Men style advertising agencies and the consumer was reached through mass-marketing messages.
Today: In addition to TV, radio & print advertising, ad dollars are following the eyes and Brands reach consumers increasingly via search marketing; display advertising; e-commerce; and social media – across mobile devices or laptop/desktops
The strategic role of marketing professionals has changed dramatically as Advertising has undergone a massive disruption. Consumers have shifted their media time away from traditional channels such as television, print, and radio, and towards digital channels such as search, display, video, and social.
These increasingly complex digital channels have become more and more difficult for marketing professionals to manage.
Digital, social and mobile technologies have forever altered the way organizations and marketers need to interact with people.
Search and Social have become our go to channels
First lets take a moment to reflect on why these two channels have become so important to us
By a show of hands, how many people are managing at least one of these channels today? Keep your hands raised if you’re managing both
Well there is a reason why so many of you raised your hands, and why Search and Social have really become our “go to channels” as digital marketers over the past several years.
Fastest growing channels in the digital marketing space with Social at 25% YoY and Search at 16% YoY
Size of the audience – Literally access to billions of potential customers across the globe
Engagement of the audience – Almost 6 billion searches happen in Google every day and 1 billion people use FB once / day. And check newsfeed an average of 14x / day. Also highest CTRs
Measurable – very easy to understand and track the performance of your investments.
When you consider these things, its easy to see why digital marketers consider Google and Facebook the #1 and #2 most important channels for driving ROI and why almost 50% of marketers plan to increase their budgets for these channels this year.
Buyer Journey fragmentation
So how can we explain some of these numbers, and the differences in how the two channels behavior?
Well its easy when you take a step back and consider how a buyer makes a purchase decision today.
As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across different channels.
In fact occurring to Google, more than 65% of revenue comes from purchases that involve multiple touchpoints and 47% of revenue comes from purchases that span across several days.
Still, according to eMarketer through all of these different touchpoints along what has become a highly fragmented buyer journey, Search and Social remain the top two most important channels for influencing buying decisions.
http://www.exacttarget.com/blog/20-stats-about-how-social-media-influences-purchasing-decisions/
http://www.marketingcharts.com/wp/direct/global-marketers-still-rate-seo-email-marketing-as-tops-for-roi-28385/attachment/econsultancyadestra-channel-roi-ratings-apr2013/
http://totalaccess.emarketer.com/Chart.aspx?R=130718&dsNav=Ntk:P_Title|research+and+sources|1|,Ro:5,N:405&Adv=1&SearchTitle=1&All=research+sources
Its no wonder why, according to emarketer Google and FB are considered the #1 and #2 channels by digital marketers. http://totalaccess.emarketer.com/Chart.aspx?R=145069&dsNav=Ntk:basic|roi|1|,Ro:15,N:500-781&kwredirect=n%2cn%2cn%2cn%2cn%2cn
65% of revenue comes from purchase made in more than one step *
Purchases involving 6+ steps have a 30% higher AoV than purchases with one step *
Google Picture
Still despite tall their similarities and parallels, ample evidence supports that Search and Social behave quite differently when we consider how they are used as channels the customer’s buying journey
Google has a great fee resource which I’ve provided a link to below that shows that Social is far more likely to assist other than channels in the conversion path rather than to be the last channel in the path to conversion.
In fact, for every Social click occurs that directly contributes to a conversion, there are two more clicks that occur that contribute to another channel.
So if you’re managing Social media through a vacuum in isolation, you’re likely undervaluing it as a channel and overvaluing other channels. Furthermore, if you look at the performance of these two channels in isolation, you’re really not seeing the big picture of your performance.
We have already seen numerous 3rd party studies that demonstrate the synergies between the two channels when they are run in an integrated manner, particularly how Social advertising is helping to drive incremental lift for Paid Search.
Marketers are more likely to receive brand searches, a better CTR and a better overall performance when they’re running social advertising.
So we really start to see here the ways here your social advertising efforts in particular is assist Search, and help its performance in addition to driving stellar performance on its own.
And not only do we see evidence that the channels can assist each other in driving incremental lift in interest and engagement with your brand, but when we look at this from a customer perspective, we find that those who engage with a brand both through Social and Search are more valuable to you than if they had just engaged with you through one single channel.
Marin recently conducted a study across more than 200 of our Search and Social advertisers and found that audiences who touch both a brand’s Search and Social ads have + 89% higher conversion rate, 367% higher revenue / click than if they had only touched the brand’s Search ad
103% higher conversion rate, 313% higher revenue / click than if they had only touched a brand’s Social ad
So in other words, when a customer touches both your Search and Social ads, they are 1.) more likely to buy, and when they do buy they buy more
And why might this be – Think about your own experience during a purchase decision. Aren’t you more likely to buy and more confident in your buying decision when you’ve gathered information from multiple sources? – Both from recommendations from those you trust and also from your own research?
So if we know that Social and Search help each other to drive incremental performance, and we know that a customer who touches both channels is incrementally more valuable, the question becomes, how can we are marketers target these customers across both channels and measure the performance of these channels in an integrated way?
The next thing you need to do – and this could be arguably the most important thing – is to make sure your strategy is aligned not around the channel, but around the customer.
I think many times we get wrapped into a tunnel vision of what we need to within the context of a specific channel. The keywords, the quality score, the creative, the targeting settings. But at the end of the day, all of these things are secondary to what we really want to be focusing on – Targeting the right customer with the right intentions with the right message.
And to do this, we really have to put the customer first and then as a second step, think about how we can use the targeting strengths of each channel to reach the customer in an integrated way.
Lets go through an example. Social – One of the wonderful things about this channel is the almost infinite ways for you to reach a very specific target audience. If you know that females between 25-35 who have purchased from you in the past have the greatest lifetime value, most social platforms have very accurate ways to reach these types of people on a global scale. The downside with Social is that while you can push your messages to just about any type of potential customer you want, you have no way of knowing what their buying intention is at the time of the impression. For example, I showed you a Facebook ad promoting a new type of car based on your demographics or even your website history, I really have no way of knowing how ready you are to buying the car. In other words I have no way of knowing your buying intentions.
This is where Search comes into play. Why do we love Search? Because its an opportunity for customers to pull in our advertising message based on their buying intentions at the moment in time. There is an awful lot we can tell about the customer in Search by their search query. Where are they in the buying cycle, and what are they looking for? This unique way to reach customers has helped the Search industry grow to $47B. But as valuable as Search is, it still lacks the ability to target customers by who they are, which is where Social comes into play.
So from a targeting, and workflow perspective is how we can reach the type of customer we want to reach not only by who they are, but by what they want. We fail to do this when we manage Social or Search in isolation, but we’re able to accomplish this when we manage in an integrated manner.
So if we really believe in Search and Social as high performing channels, and we know that customers are using both these channels together along a highly fragmented multi step path to conversion – Then the question we are marketers need to begin to start to ask ourselves is not now can we get these channels to perform better, but how can we use the channels together to achieve an overall better performance?
AMS is the most transparent multi-channel advertising solution powered by first-party intent and behavioral data
AMS reflects the inputs of all the possible data Marin can take into account to develop a better picture of your audience, and also the outputs which represents all the different channels for leveraging all the fantastic data that your clients were able to capture.
AMS is the keystone within all this powered by a sophisticated intent and behavioral tracking solution (Marin Smart Pixel), and a demand-side platform with access to all the major display and social ad exchanges
Cross Channel Audience Activation
So how can Marin deliver better ROI for Social advertisers, by using cross channel data? The core underlying technology that powers the cross-channel audience acquisition for Social is our Smart Pixel, a container tag solution that allows us to capture buying signals and lifetime value from people who have visited our website from Search, Social and Display which allows Social advertisers to retarget them with a tailored message to bring them back to their website. Using cross channel data like keyword search and website browsing history, Social advertisers can create sophisticated audiences in Facebook or Twitter in the form of Custom or Tailored audiences. In other words, our Smart Pixel allows Social advertisers to create and target audiences around not just who they might be on Facebook, but what they’re actually interested in buying based on powerful signals picked up outside of Facebook. For example, if you’re an advertiser in the travel industry, selling expensive vacation packages, you might have the suspicion that Facebook users of a certain age range might be most likely to buy. But identifying and targeting people on Facebook who have actually searched for “five start hotels” in the recent past you can actually reach the people who are in market for your vacation package now. This is an extremely powerful value proposition for social advertisers. Using Marin, Social advertisers are able to laser focus their advertising budgets on the Facebook and Twitter audiences and reach social users who not only have the highest buying intent, but the highest lifetime value based on conversion data collected from other channels.
So if we really believe in Search and Social as high performing channels, and we know that customers are using both these channels together along a highly fragmented multi step path to conversion – Then the question we are marketers need to begin to start to ask ourselves is not now can we get these channels to perform better, but how can we use the channels together to achieve an overall better performance?