The document outlines a marketing campaign for Bloomingdales to create an immersive experience on Snapchat's Discover page to increase awareness of its brands and campaigns. The campaign aims to drive traffic to Bloomingdales' website and social media, convince users to view its Discover page, and ultimately increase in-store and online sales. It will target middle to upper class, fashionable millennials and social media users by creating branded content on the Discover page without advertising to promote the page organically. The success of the campaign will be measured by engagement metrics, sales figures, and website/social media interactions.

1. By: Stephanie Lipuma
ADV 420

2. The Brown Bag
 Loyal Customer Base
 Select Locations
 High-End Luxury Products
 Social Media Accounts

3. Big Idea
 Mobile Device
Marketing
 Discover Page on
Snapchat
 “Not a Store, but a
Destination”
 Immersive Experience

4. Goals and Objectives
 1. Increase traffic to Bloomingdales website and social
media sites
 2. Convince users to view Bloomingdales Discover page
 3. Increase awareness of Bloomingdales campaigns
 4. Ultimately increase sales in-store and online

5. An Example
 Use the Discover page for current campaigns
 Consumers experience the festival through
Snapchat

6. Campaign Strategy
 Social media accounts
 Mobile app/website
 #DiscoverBloomingdales
 Email marketing

7. Target Audience
 Middle to upper class
 Fashionable people
 Millennials
 Social media fanatics
 Influenced by: social class,
style, and “trendiness”

8. Measurements
 Track:
 Clicks on stories
 Impressions for each page
 How many views per story
 Sales
 Understand the increase/decrease in sales
during campaign
 Website/Social Media
 Comments and likes on posts
 Website views during time of campaign

9. Budget
 40% - Design, Graphics, Animation and
Sound
 30% - Reach/Impressions
 20% - Scheduling
 10% - Analytics
 No money spent on advertising the
Discover page

10. Final Outcome
 Consumers will see a different
side of Bloomingdales
 Given an experience through
Snapchat
 Increase traffic to
Bloomingdales website and
social media platforms
 Capture an audience outside
of their typical target market