- Content marketing is an important strategy for brands to build relationships with customers through sharing valuable stories and content. It aims to build trust, branding, awareness and engagement.
- A successful content marketing strategy is built on data insights and structured plans. It involves measuring the performance of content to understand what works best and plan future content accordingly.
- Distributing content through blogs, social media, and collaborating with influencers can help content go viral and build the brand's reach through earned media channels. Building quality relationships with bloggers is important.
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
In this digital era when each and every individual has become techno savvy, marketing too has become more dependent over social media platforms and is resulted more powerful than ever before.
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
In this digital era when each and every individual has become techno savvy, marketing too has become more dependent over social media platforms and is resulted more powerful than ever before.
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
Portfolio For Digital Marketing Manager Positiontabrezrahim
I have incorporated the Templates of Advertisements, E Brochure, Email mrtg proposals, Facebook Community pages used to generate the leads for various organisation i had worked with till date. My working comprises of working over Digital marketing tools like Google Analytics, Search Console, Adwords, Search tool planner, Website monetisation etc.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Stoic Marketing Solutions is an integrated marketing solutions company with a mission to provide result-oriented marketing, advertising, and public relations designed to meet our client’s objectives by providing strong marketing concepts and excelling at customer service. The success of our clients is our main motto which we plan to achieve through awareness, increased sales and other criteria mutually agreed upon between the agency and the clients.
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
Portfolio For Digital Marketing Manager Positiontabrezrahim
I have incorporated the Templates of Advertisements, E Brochure, Email mrtg proposals, Facebook Community pages used to generate the leads for various organisation i had worked with till date. My working comprises of working over Digital marketing tools like Google Analytics, Search Console, Adwords, Search tool planner, Website monetisation etc.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Stoic Marketing Solutions is an integrated marketing solutions company with a mission to provide result-oriented marketing, advertising, and public relations designed to meet our client’s objectives by providing strong marketing concepts and excelling at customer service. The success of our clients is our main motto which we plan to achieve through awareness, increased sales and other criteria mutually agreed upon between the agency and the clients.
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
Why Social Media Marketing Is Important for Any Business.pdfMetric Connect
Social media marketing is the use of a variety of online platforms and websites to promote a brand, product or service. It has become a valuable tool for businesses around the world due to its reach and ability to quickly and effectively target an audience. By utilising social media channels, businesses can acquire new customers, interact with existing and potential customers, and even improve their brand awareness. Metric Connect is one of the best service providers for Social Media Marketing in Market Harborough, offering customised strategies and solutions.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
Ion Influencer Marketing Capabilities Deck Rob Ilas
Influencer marketing strategy and description of an "Always-on" solution for brands and agencies within their digital strategy. Information on digital media spends and how budgets are increasing for this type of content. Key differentiators compared to MCNs and details about the Brand Soulmates platform for psychometrics and topical matching. Influencer marketing for Instagram, Snapchat, YouTube, Facebook and other networks where millennials consume over 5 hours of content daily.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Social media plays a very powerful role in how you build audience and share your story. OTC Markets and PCG Advisory Group host an insightful, how-to webinar on the impact social media can have on emerging, public companies.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. What is Content Marketing and why is it important?
Building a great Content Marketing strategy through data
Delivering and distributing amazing content
-- CCoonnffiiddeennttiiaall -- 2
3. Lion & Lion sees Content Marketing (CM)
as a game-changing opportunity
- Confidential -
3
4. Content Marketing is the conversation between brand and customers
through stories
CM and its objectives explained
- Confidential -
4
Content Marketing is about building long-lasting relationships to current and potential customers,
by providing stories with valuable content.
It aims to build trust, branding, awareness and engagement through various channels in a
circular communication.
Brands
Users / Consumers
Stories
Customer Interaction
In the digital landscape, brands need
to talk with customers, not to them
5. Among all online marketing channels, CM is the only one
present during the entire purchasing journey
Most effective channels along the purchase process
- Confidential -
5
6. ZMOT: The Zero Moment of Truth
The concept of ‘pre-shopping’ – in the store and at home
“That instant when customers open their laptops, pick up
their smartphones or grab their tablets, and search to see
if you meet their needs.”
ZMOT Handbook, Google, 2012 - Confidential -
Increased penetration of electronic
devices – especially mobile – now causes
an instant response to a stimulus
6
This could be a TV advert, but a user
can’t search with the same medium
This is a brand new channel within the decision-making
process and happens before the First Moment of Truth
7. Content Marketing has two parts – Content and Distribution
This can be summed up as ‘what to create’ and ‘where to publish and share it’
- Confidential -
7
8. CM provides not only branding but a chance to converse with
customers, improve search ranking and increase organic traffic
The content usage and distribution cycle
- Confidential -
8
Search Engine Optimisation
Strong social signals are a
positive factor for search engines
This drives new users to the main
site
The ‘offsite’ element of CM is
important too
Content Marketing
CM creates high-quality original
content for users and readers
This can be shared on our social
media channels
This sparks conversation and develops
the story
Social Media
Throughout the specific campaigns, SM
uses original content to engage current and
potential users
9. What is Content Marketing and why is it important?
Building a great Content Marketing strategy through data
Delivering and distributing amazing content
-- CCoonnffiiddeennttiiaall -- 9
10. Great content requires great ideas. Repeated success comes
from understanding why those ideas were great
Content that targets the business’s interest – and its users interests
- Confidential -
10
We create stories that link:
• Business objectives
• Brands
• Consumer interests
Content Excellence
Liquid ideas
Linked ideas
We create ideas that are so:
• emotionally charged
• informative and interesting
• enjoyable and thought-provoking
that their message cannot be
controlled and conversation is sparked
11. A successful Content Marketing strategy is built on
data insights and structured plans
- Confidential -
11
12. Measuring and maintaining a success rate for future content
Even innovative ideas can be backed up with science
- Confidential -
We can monitor:
• Entrance and exit rates
• Bounce rate
• Time on page
So we can deduce:
• Best-performing writers
12
and designers
• Most successful types
and topics of article
• Best platform for
sharing
13. Using data insights to plan content creation
Example of content plan based on data insights
Timing Content Production Results in first 72hrs
Live date Day Week Topic Style Aim Main messages Distribution type Link Writer Designer Pageviews Entrances
- Confidential -
13
Timing
Best time to share
may be weekend or
public holiday
Example excerpt of content creation plan
Aim and Message
Inform / engage / raise
awareness / promote traffic,
and with what topic
Distribution type
Blog / website /
social media
Production team
Writer and designer
Analysis of results
Entrances: How many page views were the first
view on that site
Bounce rate: Percentage of visitors leaving after
just that one page
Exit rate: Percentage of visitors who actively click
away to a different site
Topic and Style
Subject of post and
best way to present
information
Bounce
rate
Exit
rate
Avg. time
on page Blogs Exits** Total time on page**
10/4/2014 Tuesday 15
How to choose the right
paint Infographic Inform Paint selection Facebook/Blog Simon Unni
12/4/2014 Saturday 15 Win a free test-kit Article
Raise
Awareness Win Blogs Khumo Joana
13/4/2014 Sunday 16 Interior styling tips Article Traffic Styling tips Website Eugene Joana
15/4/2014 Tuesday 16
Road Map: where to buy
paint in Kuala Lumpur Infographic Inform Where to buy paint in KL Facebook/Blog Khumo Unni
14. Our content plan establishes what will be delivered where
and when
Blog articles will be search engine optimised on keywords, for maximum traffic
Content plan (example)
- Confidential -
14
Developing our content
plans…
Agree blog objectives
Align on keywords & prioritise
based on search volumes
Group keywords around topics
– to link the searched terms to
the blog
Define content sharing plan to
help drive ePR and iWOM
Objectives:
• Pull in … new visitors through capturing …% of search traffic
• Increase trial requests by … & engage … bloggers to share content
• Increase engagement points by … though comments, shares, re-tweets, and likes on social media
• Incorporate 100% of the priority keywords and 30% of the portfolio
15. Liquid and Linkable ideas under control
Content that targets the interests of the business and the interests of the customers
10% of the budget should go to
high-risk (and potentially high-reward)
content-generating activities
70% of the budget should go into
the ‘bread and butter’: low-risk
content generation 20% of the budget should
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15
Budget
go to into innovative
content-generating
activities
High Risk Innovation Low Risk
16. Examples of our great ideas – with proven, measurable, success
Innovative ideas with data-driven insight
- Confidential -
Content Marketing for AXA, a world-leading
insurance brand
After successful blogger outreach and SEM
campaigns, we were asked to helped redesign
the www.110cancercare.com website
16
We helped to add:
• Useful statistics and information
• Clarity to the brand’s USPs
• A stronger headline and image
We created a Slideshare presentation that
received over 25,000 views in a month
17. Even the most well-known brands in the world have realised the importance
of Content Marketing – if it is effectively and strategically distributed
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18. Examples: Famous brands’ views on Content Marketing
Companies that completely rearranged their marketing strategy and distribution methods
Coca-Cola believes that ‘the corporate website
is dead’ and that CM is now the best way to
share and engage with consumers
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18
Renaissance Hotels, part of Marriott International group,
adopted Content Marketing as a way to offer customers
amazing travel experiences
Red Bull markets their brand as an entire lifestyle rather
than simply as a product to buy. They have been called a
“publishing empire that also happens to sell a beverage”
19. What is Content Marketing and why is it important?
Building a great Content Marketing strategy through data
Delivering and distributing amazing content
-- CCoonnffiiddeennttiiaall -- 19
20. Content Marketing, which creates informative and entertaining
content, ensures that media moves into the ‘earned’ category
This is the hardest to achieve and the most valuable because of third party sharing
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Media goes ‘viral’ because it is so informative / emotive / entertaining that a significant
proportion of people that see it want to ensure others have too – without (paid) incentive
21. While owned channels are easily controlled, earned channels
like Social Media are useful for rapid growth in reach
% of time spent online per activity
4%
17%
Social…
Services
Entertai…
News/In…
Retail
Source: Nielsen, 2011 - Confidential -
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31%
2%
14%
32%
Other
[Your Brand]
A high social media penetration, and large average number of friends in
the region, presents us with a great opportunity for sharing and engaging
22. A great distribution strategy for earned media builds on great
relationships
Our approach to content marketing is a long-lasting, continuous cycle
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Building
Relationships
Targeting Market
Monitoring and
Improvements
Influencers
Lion & Lion has built up an
exhaustive database of
prospective bloggers
Segmentation of blogs ensures
effort is focused on contacting
the right blogger
Lion & Lion has created an in-house
reward system to guarantee balance
between the quality of the blogs and
volume
Lion & Lion has a dedicated team
who are active within the
communities we engage with
We know our bloggers and can
create desirable, shareable and
tailored content
23. Blogs are an effective Content Marketing channel to reach the
desired target group
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Source: Nielsen SEA Digital Consumer Report 2013; 2013 SEA Digital
Future in Focus, comScore Inc.
23
70%
15%
15%
English Chinese Bahasa
54%
Read blogs once a week
64%
Of internet users access blogs
24. High-quality content and collaboration with the community
gives us access to the best quality blogs
Interaction with bloggers requires a tailored approach
What high-quality blogs taught us Why it works
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• They are influencers and people listen
to them
• They help with branding and spread
the word
• We need long-lasting relationships and
online friends
• Their links provide high traffic volumes
and SEO authority
• Bloggers appreciate good content and
we can provide it for them
• Bloggers can bring value to their readers
• There is no monetary transaction,
bloggers decide naturally whether to
publish or not
• The main outcome is a post and
relationship
Automated or volume focused approaches
do not work
25. CM can be used as a brand amplifier internally or externally – through
engaging on Social Media and collaborating with bloggers
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26. Bloggers monetise their platforms through paid content and
advertising
Content marketing explained
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$ $
Blogger
Content
Pay per post
(Negotiated individually)
Advertisement
Pay per impression
(CPM)
Example: http://xiaxue.blogspot.com/
27. By providing high-quality content to bloggers we ensure both
our and their objectives (monetisation) are achieved
Content marketing explained
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28. Bloggers boost traffic through referrals and SEO
Case study: Example minor activation of bloggers
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• Promotion of a difficult product
– in a market with little interest
• Link back to own site to
continue to build SEO credit
•Difficult product
•High target – 50 links
• Tight deadline
•Capitalise on the up and
coming Chinese New Year
• Share content as part of a
‘gift pack’ promotion
• Educate bloggers on
benefits of product and
tips to avoid indigestion
• + 53 brand references
and links
• 1.7x more traffic
1.7x
implementation