McDonald's markets directly to children through toys in Happy Meals and playgrounds at many locations. This drives profits by getting children to push parents to purchase meals. While increasing short-term happiness, this raises questions about corporate social responsibility and children's long-term health. McDonald's actions can be viewed through different ethical frameworks, some finding them ethical for increasing profits and happiness, while others see the marketing as unethical because it is not motivated by the right reasons and can negatively impact health. Norms around marketing to children have developed over time through self-regulation and legislation.