It is regarding a child who complains his father about the people who don't take them seriously, here are some important points that describe the importance of a child in marketing
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
Research Report Example - Frank StrategyChris Neary
This secondary research report was compiled for an early stage client intending to sell maternity and baby products in the US. They had a stable but small customer base in Canada and were interested to scale up to address a US market. Inevitably, the company changed direction as a result of this exercise (which also included primary research, competitive analysis, market testing and business planning). Instead of focussing on limited time sales, which was saturated in the US and had limited appeal, they instead focussed on helping the mother make good purchase decisions. The client adopted a content marketing strategy instead of a PPC strategy, which added stability and authenticity. They also focussed the brand around helping mums be good mums, rather than merely 'cheap and fast' clothing.
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
organization buying process, consumer buying process, changing trends in indian market, changing profile of indian consumer, changing indian consumer, mcom consumer behaviour, pu consumer behaviour,
Family Shopping- How are Choices Impacted by the Decision Making Processes of...RHIMRJ Journal
Now a days shopping is just not shopping buy an experience or family entertainment. Due to huge range of products and
plenty of malls around us customer has to choose a bit. Especially family with children and young shoppers has to ask them about
their decision regarding some of the products, which influence the young shoppers in the family. The choice of young shoppers in
the family shopping is one of the most important matters now days.
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. INTRODUCTION
• In the last decade or so children have emerged as a segment that most
marketers cannot afford to ignore. The sphere of influence of children
has expanded considerably to include products and services from a
cross section of industries, and children have moved from being
followers of parental consumption patterns to becoming pace setters
for much of household consumption behavior.
• The growing interest in children stems largely from three factors:
1. The growing market for children’s products.
2. The increasing influence of children in purchases of goods
and services across product categories.
3. The trend of accepting and encouraging children as co- decision
makers in families.
3. IMPORTANCE
• If a company that produces products for children can maintain the
equilibrium between the product user, the kid, and the product purchaser,
often the parent, it can gain a stronger market presence than a competitor
who ignores either side of the equation. By addressing the weaker quotient,
you can gain better footing in the marketplace.
• Young children are increasingly the target of advertising and marketing
because of the amount of money they spend themselves, the influence they
have on their parents spending (the nag factor) and because of the money
they will spend when they grow up.Whilst this child-targeted marketing
used to concentrate on sweets and toys, it now includes clothes, shoes, a
range of fast foods, sports equipment, computer products and toiletries as
well as adult products such as cars and credit cards.
4. EFFECT OF CHILD ON ELDERS
• Wants and needs are negotiated within the family, in the form of repeated requests
(pester power)
• Subsequently translated into major purchase decisions of family
• More than 50 % parents in a multi country survey agreed for
children to be an important factor in influencing purchase decisions
• A Systematic review by WHO (World Health Organization) highlighted prioritization of
children in marketing strategies of food companies.
5. MARKETING STRATEGIES
• Don’t forget the dollar-spending decision makers.
• Use of kid friendly names of the products.
• Packaging of products in bright colors and kid attracting designs.
• Taking feedback from them by asking to complete comment cards.
• Associate a celebrity to the brand- Sachin in boost and Shahrukh in
Sunfeast.
• Making of certain products especially for kids like junior horlicks.
• Inclusion of toys ,gifts, cards , competition, voucher, games, travel, etc.
• Use of catchy slogans
• Targeted places where children visit frequently.