This document discusses ethics in advertising and false advertisement. It defines advertising as the promotion of commercial products or services to consumers. The purpose of advertising is to convince consumers of benefits, enhance company image, and create or announce new products. However, some advertisements use misleading, confusing, or untrue statements. This is known as false advertisement. Companies may engage in false advertising to increase demand or give the illusion of great deals. To address this, consumers should check products carefully before purchasing and report misleading ads to authorities.

1. ALICE WAANSA, CHIAM SHIUN JIA, CHAI JIA ERN, YUAN XUAN HUI, CHEAH MAN YEE (FNBE)
Advertisement
ethics in advertising

2. What is Advertising ?
- The activity or profession of producing information for promoting the sale of
commercial products or services.
- Form of marketing communication between seller and consumer

3. Purpose of Advertising
✤ To convince consumers about the
benefits of having the company’s
product
✤ Enhance image of the company
✤ To create a need for the products or
services
✤ Announce and update people about the
new products

4. How advertising works ?

5. What if, Things look different
in reality….

6. seller use confusing, misleading, or blatantly untrue statements
when promoting a product.
FALSE ADVERTISEMENT

8. It’s a cute tweety… oh no.

9. Example video of FALSE ADVERTISING :
- FAST FOOD ADS VS. REALITY EXPERIMENT
https://www.youtube.com/watch?v=XrZFM2nvLXA

10. Why do they engage in false advertising ?
✤ To increase consumer’s demand of buying their products
✤ To give the illusion that a great deal on a product or service is
available.

11. Solution to False Advertisement
- Check your products before making payment
- Report misleading advertisement to the Advertising
Standards Authority

12. –say no to false advertisement-