I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014
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This presentation talks about the complete framework of the strategic planning of the Johnson & Johnson company. All the topics of strategic management course is been covered, in this ppt starting from SWOT, Strategic Map, External Factor Analysis, and all other major strategic tools.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Coca cola supply chain divided as parts for good supply chain ;all parts want to be good
Coca cola company gets in formations from this information they will decide the manufacturing quantity
For a better supply chain information follow and material follow want to be very efficient and affective
According to the information follow and orders they make plans about manufacturing .
They keep stock in warehouses for the demand and orders then company will distribute the stock for customers
Strategic Management project on Johnson & Johnson Shobhita Dayal
This presentation talks about the complete framework of the strategic planning of the Johnson & Johnson company. All the topics of strategic management course is been covered, in this ppt starting from SWOT, Strategic Map, External Factor Analysis, and all other major strategic tools.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Coca cola supply chain divided as parts for good supply chain ;all parts want to be good
Coca cola company gets in formations from this information they will decide the manufacturing quantity
For a better supply chain information follow and material follow want to be very efficient and affective
According to the information follow and orders they make plans about manufacturing .
They keep stock in warehouses for the demand and orders then company will distribute the stock for customers
Missing pointsAnalyzes the transportation strategy of the comIlonaThornburg83
Missing points:
Analyzes the transportation strategy of the company using examples of the various transportation modes to support the effectiveness of moving products from factories to customers.
Explain: you were able to elaborate on basic transportation, leaving behind inventory and distribution. You need to explain the transportation strategy of the company, which is directly related to their agreements with carriers, and the processes stemming from S&Op..
Analyzes the global challenges that the company faces in its supply chain and discusses risks and associated strategies to minimize the risks.
Explain: it is important to take into account one important factor describing the economic and political factors that can impact the company’s transportation network. Some of these factors are customs, trade compliance and bottleneck in the supply chain. Also, do not forget competitors such as Walmart, Target and Aibaba. Please further explain "market flux" and the risks associated with it.
Analyzes the economic and political factors that can impact the company’s transportation network and relates to future improvements.
Explain: mportant to describe the role of demand forecasting plays in the organization's supply chain strategy including S&Op, and how large is the impact on inventories and the lead time of the supply chain.
Analyzes the role demand forecasting plays in the company's supply chain strategy and supports the analysis with ways to manage challenges of forecasting in times of uncertainty.
Explain: you described the role demand forecasting and missed out on what is the impact in company's supply chain strategy and does not explain its significance or impact. Important to analyze the role demand forecasting plays in the company's supply chain strategy and supports the analysis with ways to manage challenges of forecasting in times of uncertainty.
Analyzes how pricing promotions are used to change demand through relevant examples that demonstrate this strategy.
Explain: you somewhat explained how pricing promotions (such as free shipping) are used, but does not connect the explanation to change demand.
WHOLE FOODS, whole people
Whole Foods Market is the largest natural food retailer in the world with more than 360 stores and approximately $12 billion in annual sales. With operations located primarily in the United States and also in Canada and the United Kingdom, Whole Foods sells natural and organic food products that include produce, meat, poultry, seafood, grocery products, baked and prepared goods, many drinks such as beer and wine, cheese, floral products, and pet products. The origin of the company dates to 1978 when John Mackey and his girlfriend used $45,000 in borrowed funds to start a small natural food store then named SaferWay. The store was located in Austin, Texas. John and his girlfriend lived in the space over the store (without a shower) because they were “kicked out” of their apartment for storing food pr ...
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While obesity has been called a disease and an epidemic, it’s becoming more obvious that
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To generate revenue and to keep your business going, you need customers. That’s why customer is regarded as the king for every business. However, not every business has a chance to serve customers as the king in today’s competitive market. There are many options and varieties for them to choose. So you need to be attractive to be in one of the few in the selected list, and to be attractive, you need to understand your customer’s behavior and thought, and know well about their decision making process.
Author: suos sovanna
In Cambodia, Facebook has become a significant channel for many types of business. Some generate more than 50%
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Essay: The Important Role of Education in the Development of Youth in Cambodia.sovanna suos
Education is one of the fundamental factors of development. Every nation can attain sustainable economic development if each puts substantial investment in human capital. There are no differences with Cambodian society. It is essential that this undeveloped kingdom must consolidate education on youth development in order to enrich their human resources.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Case Study: Dilemma at the Devil’s Den
Two discussion points will be focused in this writing:
• What is Susan's dilemma, and why does she feel this way?
• What are the suggested solutions?
Business Strategy: Exporting rice to Singapore sovanna suos
School Assignment:
Company: Khmer Jasmine
Country of entering: Singapore
PESTEL Analysis
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Business Strategy
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Performance Evolution
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. Project Report:
Business Unethical Case Analysis
Case: McDonald’s, “Unhealthy Ingredients”
Instructor: Ms. Sokkea Hoy
Course: Business Ethic – BUS 330
Members: Sovanna Suos < ssuos@zamanu.edu.kh>
Vannapha Huy <vhuy@zamanu.edu.kh>
Techly Seng <tseng@zamanu.edu.kh>
Ty Chea <tchea@zamanu.edu.kh>
2. Report Content:
I. Introduction
Define ethics, ethics in business and the
important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and
indirect)
The people affected by the issue directly and
indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind
the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s
, the US government and consumers
3. I. Introduction:
Ethics is generally known as a system of moral principle that affects how people make decisions.
Ethics is also concerned what is good for individuals and society, like as, how people live a good
life, what are people’s rights and responsibilities, who define the language of right and wrong, and
what is thought to be good or bad. Ethics in business refers to an application of a moral principle
of conduct to the strategic and operational management of a business. For the today business,
ethics is prioritized as one among the main factor during the decision-making process. Businesses
that can maintain a high ethical point usually can benefit from its own acts and creates satisfaction
to both internal and external stakeholders. Ethical viewpoints continue to change over time as
people interact with different society contexts such as people, time and rules. For business, ethics
is important for sustain growth because it maintains profits in the long-term.
II. Background of the business:
Originally, this restaurant served only hot dogs, hamburgers, cheeseburgers, milkshakes, and the
pre-1960s type of French fries. Today's menu includes numerous other items that have been added
through the years such as chicken, fish, salads, snack, coffee and desserts. Now this restaurant is
the world's leading global foodservice retailer with over 36,000 locations serving approximately
69 million customers in over 100 countries each day. More than 80% of restaurants worldwide
are owned and operated by independent local business men and women. The true vision of this
company is to offer best experience to the customer, this company is focusing on creating a better
tasting, high-quality food to their customer and providing the world-class experience that makes
the customer feel warmly welcome and comfortable. This company is McDonald’s.
4. III. Case Outline:
The corporation food is unhealthy for consumers. They use many harmful ingredients and
chemical such as acrylamide, azodicarbonamide, sodium acid pyrophosphate and
dimethylpolysiloxane which are banned by many nations. They also use genetics modified
ingredients which are hard to trace (Gibison). For instances, in Japan, McDonald’s apple pies were
found contain food coloring agent which is banned in Japan. There are also controversy issues
happened to motherland of McDonald in the United States, a woman went McDonald’s with her
child found out that there was a rat in her salad.
IV. Stakeholders (Direct and indirect)
Stakeholders are the people who got directly and indirectly effected by the outcome of a
decision.
1. McDonald’s Company
2. Consumers
3. Consumer’s family
4. Communities
5. U.S Government
6. Competitors
7. Companies in the same industry
8. Other companies (companies which McDonald’s consumers work for)
5. V. Key ethical issues
The unethical case is concerned with unethical ingredients. McDonald’s foods contain too many
calories and not enough nutrition such as large amounts of added sugar, unhealthy fats and is highly
processed; which directly effects on consumers’ overall health. When these foods become the diet
for people the possibility consequence includes poor health, overweight and obesity. The issues
do not stop here; being overweight can lead to heart disease, diabetes, and stroke. He will have to
quit work. His family will have less income and saving. However, their spending is higher. They
will have to make time to look after him and spend money to provide him a good treatment. His
children may also have to enter labor force early to support the family. Thus, he becomes a burden.
When more and more consumers have heart disease, stroke or diabetes, indirectly, the companies
in same the industry are losing their customers because more people might start to feel insure
toward fast foods consumption and thus switch from fast foods. As a result, the industry will
become less dynamic, and companies within the industry will make less profit so they may start to
consider eliminating their staff’s numbers. This will increase the unemployment rate for the nation.
Additionally, when the individual citizens cannot work, the communities, companies and US
society as a whole also get hit. Let imagine, if a citizen gets diabetes and can no longer work. Then,
his company is losing good employees. Thereby, for the communities and the US society, the
nation’s GDP, Income, welfare, happiness and healthiness rate will be all lowering. As identified
by the Centers for Disease Control and Prevention, the expense on obesity-related medical costs
was $147 billion and $69 billion was responsible for losing productivity caused from this disease,
in the year 2008.
6. VI. Ethical analysis
To decide if the actions were moral, we need to think about the purposes of McDonald’s. If the
purpose is to make more money by making people well-being at risk for profit, it is immoral. If
the corporation’s purpose is to make food affordable for everyone by selling cheap food, then the
company may not be immoral. That would be more about having a bad solution decision than
greedy purpose towards the customers. In an official way, we do not know the real purpose of the
corporation, we think it would be hard to make a conclusion in either way. Subjecting to this, the
moral concern would also be changed.
In addition, people perceive situations differently and thus, there are many discussions about the
definition of ethic and ethical issues. All practitioners do not have one common definition of the
topic. Thereby, It would be useful to base our analysis on the well recognize ethical framework.
According to Business Ethics Book by Laura, Joseph and Chris, there are three models that can be
used to explain if the acts involve in morality: deontology, utilitarianism and virtue ethics.
Utilitarian people make decisions that produce better consequences than alternatives. Examples of
better consequences that promotes human well-being: the happiness, health, dignity and more. A
decision that supports greatest good for a maximum number of people is the best decision. The
utilitarian perspective would find this unethical whether McDonald’s had the good purpose or not.
This is due to the negative consequence, the public health issues. The corporation does not provide
safety food to customers, society and increase public health issues. It is immoral for any business
to serve a product or service that may cause harm. Their food is at the expense of the society’s
7. health and welfare. The corporation is clearly at fault for the responsibility of producing and
maintaining a safe product to their customers.
However, the deontological perspective might not agree. Deontology begins with the insight that
as a matter of principle, we should make some ethical decisions rather than consequences even if
it results in some bad consequences. If the means was really to help customers can afford by selling
the cheap food, then the act of serving the food would be moral. If the means was to serve no
quality food to make people ill, than it would be unethical.
On the other hand, virtue ethics depends more on integrity and character of a person who is making
the decision. It shifts the focus from questions who the person is about, not what a person should
do to. It gives us a different view of ethics. The managements and the marketing and sale
department create a new advertisement to capture children as a new segment. Of course, employees
are responsible for maximizing profit for their company, yet, according to virtue ethics, they are
not moral of doing so. They did not act of what should have to be done, integrity, to protect children
from being fooled by cool lies and a risk of getting overweight.
VII. Recommendations
The following recommendations are offered for McDonald’s Company:
Give that the cooperation operating in food industry, food safety should be integrated
into the company credo, value statement and code of conduct. It never be ethical
enough to make profits at the expense of consumers’ health.
While the current products causes health issues, the cooperation should reevaluate their
ingredients’ quality. Further, they should take actions to contribute in solving this
8. problem by practicing CSRsocial web model. Introducing more healthy safe foods and
calories count in menus and sponsoring medical researches related to heart disease,
stroke and diabetes would be highly recommended.
Recommendations for governments:
The government should encourage and enforce on a legislation and quality
control of ingredients used in food products.
Limit advertisements that target children under 12 years old
Recommendations for consumers:
Consumers should be health conscious, manage their diets by balancing healthy
food and do more exercises, for example, buying fresh vegetable and meat from
the fresh-markets and self-cooking at home.
-END-
9. References:
Ann, P., & Elea, C. (n.d.). 13 Effects of Fast Food on the Body. Retrieved December 11, 2015,
from http://www.healthline.com/health/fast-food-effects-on-body
"McDonald's COMPANY PROFILE: AboutMcDonalds.com. Web. Nov 23, 2015, from
http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
"You're in!" Food. Web. 23 Nov. 2015. <http://www.mcdonalds.com/us/en/food.html>
Gibison, A. (n.d.). McDonald’s: A Good Image with Bad Ethics. 8.
Natural News Editor. (2015, july 28). Top 10 toxic ingredients used by McDonald's. Retrieved
from Natural News Editor:
http://www.naturalnews.com/050567_McDonalds_toxic_ingredients_fast_food.html
Nayab, N. (2014, 08 10). Real-World Examples of Bad Business Ethics. Retrieved from brighthub:
http://www.brighthub.com/office/entrepreneurs/articles/115557.aspx
Newcomb, T. (2012, september 04). McDonald’s Goes Vegetarian in India. Retrieved from
Newfeed.time: http://newsfeed.time.com/2012/09/04/mcdonalds-goes-vegetarian-in-india/
Rucki, A. (2013, 02 17). McDonald's "Deceptive" Marketing to Children (2010). Retrieved from
Business ethics cases: http://businessethicscases.blogspot.com/2013/02/mcdonalds-targeting-
children-through.html