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KatadhinCo #hotfirm2016 B2B marketing workshop


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Simple steps to easy personal and B2B content marketing and relationship building. Presented 9/24/2016 in Phoenix, AZ at the 2016 Hotfirm conference. An easy guide to building thought leadership in your business category.

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KatadhinCo #hotfirm2016 B2B marketing workshop

  1. 1. The Katadhin Company #Hotfirm B2B Content Marketing Workshop
  2. 2. 2 Who is this cat? Her Husband Her Dad Her Walker
  3. 3. 3 Also, I’m an influencer marketer intrapreneur entrepreneur consultant teacher
  4. 4. 4 And, an ‘expert’ in the influencer marketing field… Not because I say so… …other People do.
  5. 5. 5 How be a better digital relationship builder Major Keys to social media engagement: 1. Participate! 2. Learn Your Category 3. Create Content 4. Scale
  6. 6. Build Community In Your Space! 6 Discover who leads thought in your industry. Build lists of people in related categories.
  7. 7. Participate! Engage and share content here first! 7 Publish category specific content Engage with industry content
  8. 8. 8 Creating Content: Curation Klout and other predictive content tools help you discover content and creators.
  9. 9. Organic Content Generation: Anchor Content 9
  10. 10. 10 Creating Content: Social Posts Use curated, community and organic content for your social channels.
  11. 11. Build Reach: Content Syndication 11 Use anchor content elements to create connect social channel posts and drive organic search optimization.
  12. 12. Build Scale: Influencers 12 Influencer content combines engaged audience reach with social graph algorithms to reach like-minded audiences.
  13. 13. Build Scale: Paid Media (and influencers) 13 Influencer content typically outperforms branded content
  14. 14. Optimize: Measure Stuff! 14 Seek category thought-leadership Focus on connecting to key audience interests
  15. 15. At the Katadhin Company, we seek to help brands and retailers find new paths across digital terrains. As shopping transforms from an active and fixed activity to a more passive and on-demand pursuit, shopper marketing must adapt as well. The mechanics of awareness, consideration and conversion still drive the shopping process however, the consumption of information and moment of truth is now decidedly at a time and place of the consumers’ choosing. This is where we can help. By helping to build a firm foundation of content, developing winning strategies for conversational share of voice and implementing efficient conversion techniques, we help our partners achieve measurable communication objectives with long-lasting audience engagement benefits. 15 KatadhinCo - Shopping Pathfinders
  16. 16. Copyright 2016 | The Katadhin Company | All Rights Reserved 16 John Andrews @katadhin 919 810 5159