There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.

1. 11 ways to build your brand on social media
There are many benefits of using social media to grow a business and to craft an
online persona that showcases a brand’s values and services. A defined social
media strategy can help businesses be more profitable, establish credibility, and
gain a strategic edge over the competition. Social media has become a powerful
tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way
to share and collect information.
According to the most recent data from Statista, as of 2021, 82% of the U.S.
population has a profile on social media, with the most popular platform being
Facebook. In 2021, nearly 92% of U.S. marketers were expected to use social
media for marketing purposes.
Planoly consulted research from social media influencers, brand managers, and
marketing agencies to compile 10 of the best ways to start building your brand on
social media.

2. There are various strategies for companies and brands to up their social media
marketing game. It can be something as simple as taking more time getting to
know your audience and creating content accordingly, or following and engaging
with accounts that may be similar and relevant to your brand. It also helps to
include relevant hashtags—though you don’t go overboard with them in posts. Be
sure to include hashtags that will be of interest to your target audience.
A copy-and-paste approach may seem ideal when posting content across various
social platforms, but sometimes it helps to take the time to curate and differentiate
content for each respective platform. What draws attention on Facebook may fall
into the ether on Twitter and vice versa. Giving your social accounts a more
authentic feel may require a more unique posting method based on your target
audience.
Continue reading for 10 strategies you can use to build your brand on social
media.
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14 Strategies For Inspiring A Company’s Social Media
Followers

3. Businesses today have the amazing opportunity to get a message out to potential
customers on social media that will inspire users to engage with your brand or try
your product. Of course, it’s difficult to cut through the noise of many other
businesses vying for the same prospects’ attention on the same platforms.
Establishing a genuine connection with fans of your brand is a great way to inspire
them to use your product, interact with your company online or in person,
recommend your business to others or take other action. Below, 14 Forbes
Communication Council members share key strategies comms pros can use to
inspire their company’s social media followers.
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1. Build A Brand That Is Known To Care
As a company and as an employer, live your values and work to build a brand that
is known to care. Being known to care builds trust in you and allows people to trust
what you say. Use the trust to communicate positive, constructive messages to
empower people to make decisions and implement positive change for
themselves, their families, communities and work. - Anthony Kennedy, ION

4. 2. Engage With Your Followers
Inspiration comes from being real, paying it forward, thinking about others and
engaging with your followers versus posting at them. Communications pros have
an advantage with our natural strengths, but it’s important to add your personality
and passions to your posts to inspire, encourage and motivate your followers.
Inspiring each other during these tough times is more important than ever. -
Amanda Ponzar, CHC: Creating Healthier Communities
3. Provide Exclusive Content
Social media followers are your brand ambassadors, and they should be treated
as VIPs. Show gratitude when they take the time to engage with you. Also, provide
them with interesting and shareable content they can comment on or reshare with
their followers. It could be a mix of behind-the-scenes short videos, employee
achievements, surveys or industry news. Don’t inundate them with “salesy” stuff. -
Parna Sarkar-Basu, Brand and Buzz Marketing, LLC.
4. Provide Examples Of Authentic Marketing
The best way to inspire, particularly for communications professionals, is to
provide your audience with authentic examples of great marketing, mistakes made
and lessons learned. I can’t help being a cliché marketing man—read Ogilvy on
Advertising. It’s a book that is still providing real value for marketers, and it’s full of

5. snippets that are mostly outdated but can be reapplied to today’s industry. - Alfie
Dawson, Bordeaux & Burgundy
Forbes Communications Council is an invitation-only community for executives in
successful public relations, media strategy, creative and advertising agencies. Do I
qualify?
5. Educate Your Followers
If someone cares enough to follow you, they look to you for guidance on current
events, trends, business advice and more. So don’t disappoint them! Engage with
them, share with them what is going on industry-wise, and help them dissect and
understand what this could mean for their business too. An example of this might
be to say not only what tactic might work but also why. - Christina Hager, Ovations
Digital
6. Work With Respected Influencers
Collaborate with influencers and use their content on your owned social channels.
By connecting trusted social media leaders with your customer, you extend the
value of your influencer investments and give your followers a human face to
connect with. Storytelling wins on social, and working with the best storytellers is a
winning formula. - Keith Bendes, Linqia

6. 7. Post Content That Resonates Emotionally
Social media is all about emotion and quick satisfaction. If you can hit someone’s
heartstrings and provide them with an opportunity to get involved, you have a good
chance at engagement. Try to make your posts something that will make a
lightbulb turn on. The easiest way to do that is by posting something you know will
resonate with them emotionally. - Sarah Lero, Peerless Products Inc
8. Genuinely Connect With Your Audience
Authenticity is key. People want to genuinely connect with genuine people. What
you share should align with your values and be reflective of the kind of person you
are. It’s also important to remember that your unique perspective is what makes
you distinctive from countless other marketing professionals on social media. Be
you; your own journey is inspiring. - Jaime Hunt, Miami University
9. Provide Valuable Video Content
Communications professionals should inspire their social media followers by
providing content that is valuable, relevant and authentic. This is important
because followers will pay attention to what kind of content is shared with them,
whether it be good or bad. The best way to inspire followers is to share content in
video format instead of text. - Gala Grigoreva, Adsterra

7. 10. Be Approachable And Personable
Be genuine and learn how to be available to help. If you are looking to inspire your
social media followers with the type of content you release, you also need to be
personable for your followers. People will follow you because they look up to you
in some way, so allowing yourself to be approachable will be greatly appreciated
by your followers. - Patrick Ward, Rootstrap
11. Share Real Stories Of Real People
Inspire your social media followers with real stories about real people who are
connected to your business, whether they are employees or customers. Capture
their stories through video and showcase their experiences. We are all longing for
more connection; authentic storytelling strikes a chord for so many of us, and it
can make your brand far more memorable. - Lana Johnson, Sterling Engineering
12. Offer True Value
Offer true value through your social media content, from educational content to
insights and knowledge. Social audiences don’t just want to look at pretty pictures
or product features. - Roshni Wijayasinha, Prosh Marketing
13. Don’t Try Too Hard To ‘Motivate’ Followers

8. If you want to truly inspire followers on social media these days, spare us the
“motivational” stuff. You probably know what I’m talking about: the long, single-line
retellings of a morning routine that starts at 4 a.m. and ends with a three-hour,
high-intensity workout and a green smoothie. This isn’t realistic or sustainable for
99% of professionals. Instead, keep it relatable and authentic. - Amine Rahal,
IronMonk Solutions
14. Aim To Entertain, Enlighten Or Educate
Your followers want to hear about “the business of the business.” Many may own
businesses, want to start businesses or get ahead in their communications roles.
Share what you know, what you’ve learned and how they can take that knowledge
and use it to grow. I always say there are three goals for content: entertain,
enlighten or educate. Aim to achieve one of those goals, and you’ll always inspire.
- Melissa Kandel, little word studio
03
Social Media Is The Best Way Artists Can Find New Fans,
According To Iman Bashir
Social media has made it possible for people from all corners of the globe to
interact. Musicians have benefitted from this substantially, making it possible to
connect with fans and find new ones. Iman Bashir is an entrepreneur and
musician, and she knows firsthand how much the internet can help a musician.

9. First, social media makes it easier for bands and solo artists to find potential
listeners. Their music is no longer the only thing they create when they take their
brand online. On Twitter, they might simply make tweets about their upcoming
releases. However, other platforms like YouTube or TikTok can allow musicians to
produce exclusive content for their fans. For example, an artist could make a cover
of a popular song, create a sound to go viral on TikTok, or make videos that will
appeal to the same type of people who would listen to their music. If people like an
artist’s videos, they are more likely to follow them on the platform. This will grow
their base, and they’ll be exposed to any new music the artist puts out. “I love
finding people to engage with on social media,” said Iman Bashir. “I’m passionate
about working with women, so I include this content online. I’ve found a lot of
female fans this way.”
The invention of social media has made it easier for fans to connect with brands
directly. In the past, it wasn’t easy to get into contact with your favorite celebrity or
musician. Now, you can simply comment on their Instagram post or TikTok video. “I
want to hear from my fans as often as they want to hear from me!” said Iman
Bashir. “Comments make me so happy and give me the drive to keep going.”
Songwriters can get feedback from their audience in real-time to figure out what to
put out next.
If you’re looking to become a singer or songwriter, Iman Bashir recommends
starting on social media ASAP. You never know when some of your music could go
viral!
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