We're entering the 3d era of the internet. Chat will be the next dominant platform. How can we harness the power of conversational interfaces?

1. Conversational
User Interfaces

2. 1. First Era of Internet

3. 1. First Era of Internet
‣ desktop internet
‣ 1 CPU per family
‣ unit of information = web page
‣ humans talking to computers
‣ dominated by Google
‣ paradigm: search

4. x 10

5. 2. Second Era of Internet

6. 2. Second Era of Internet
‣ mobile internet
‣ 1 CPU per person
‣ unit of information = status update
‣ humans talking to humans
‣ dominated by Facebook
‣ paradigm: stream

7. x 10

8. 3. Third Era of Internet

9. 3. Third Era of Internet
‣ internet of things
‣ 10 CPU’s per person
‣ unit of information = implicit/invisible
‣ computers talking to computers
‣ dominated by ?
‣ paradigm: chat

10. The Three Era’s of Internet
Era
CPU’s
Communication
Unit of information
Dominant player
Paradigm
‣ desktop internet
‣ 1 CPU per family
‣ humans 2 computers
‣ webpage
‣ Google
‣ search
‣ mobile & social
‣ 1 CPU per person
‣ humans 2 humans
‣ status update
‣ Facebook
‣ stream
‣ internet of things
‣ 10 CPU’s per person
‣ computers 2 computers
‣ implicit
‣ dominated by ?
‣ chat

11. ‣ apps that are invisible in the background
‣ information that comes to us
‣ no more URL’s or clicking on links and buttons
‣ conversational UI’s
‣ the return of e-mail and even SMS
The invisible internet

12. www.charlieapp.com

13. www.digit.co

14. www.getrhombus.com

15. www.luka.ai

16. www.x.ai

17. Quartz:

18. WeChat:

20. Trendrapport.

21. 7

22. 7
7 tactical trends rooted
in this bigger trend.

23. 1. The next big platform is chat

24. ‣ WeChat, Messenger, Snapchat,Whatsapp?
‣ We’re still in the Altavista - MySpace moment of chat…
‣ Do not gamble on the next big platform.
‣ Know the generic expertise needed for a chat platform.
2. But don’t try to predict it…

25. 3. Don’t try to build it yourself

26. ‣ You could not build a portal.
‣ You could not build a search engine.
‣ You could not build a social media platform.
‣ You will not be able to build a chat platform.
3. Don’t try to build it yourself

27. ‣ Winners = those that turned up in Google.
‣ Winners = those that turned up in Facebook.
‣ Winners will be those that successfully hook into the chat platform.
4. Win by hooking into the chat platform.

28. 5. Learn the skill set for chat.

29. ‣ Back to push, but not generic or mass push.
‣ Use context to personalize.
‣ Craft 1-on-1 messages.
‣ Only push relevant messages.
‣ Make it self-learning (CRM, segmentation, data-insights).
5. Learn the skill set for chat.

30. 6. Don’t ignore existing platforms.

31. ‣ e-mail marketing, but personalized
‣ SMS, but personalized
‣ bluetooth and beacons, but contextualized
‣ your website platform as central hub
7. The come-back of…

32. Trendrapport.

33. What you should
remember:

34. Start practising Conversational UI.

35. Conversation

36. Questions?
Questions?
bart@wijs.be
@netlash