More Related Content Similar to Digital trends document summary Similar to Digital trends document summary (20) More from Chao Onlamai (12) Digital trends document summary5. I live and work about coffee.
Iām passionate in Ghent.
6. I work at digital agency Wijs (ex: Netlash-bSeen).
19. Itās a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
20. Death Stars
ā£ Online will eat all communications
ā£ Digital will eat all interfaces
ā£ Facebook will eat all social networks
ā£ Apple will eat the PC-market?
23. Network effects are dominant online.
Look it up. Metcalfeās Law.
http://en.wikipedia.org/wiki/Metcalfe's_law
26. Yes, Facebook will be the dominant
āgeneralā social network.
Next to that general SN, we will subscribe to
a truckload of niche-networks.
30. Communities can not be built. They form around
existing common interests.
Just like in real life (work, sport, bar, hobby, family...).
32. The Facebook IPO will spawn a new breed of
startups, ideas and business.
(2 - 3 years)
34. Context is the way to break through the
ābanner blindnessā of consumers.
35. Context is the way to break through the
ābanner blindnessā of consumers.
See: Google. Ads are relevant to the search words.
40. Location is the new context.
Make your online offering more relevant by
adding location as a ļ¬lter.
43. Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will
become aware of their surroundings.
47. Nest is a thermostat with activity, light,
temperature... sensors.
50. Twine is a DIY-kit with temperature, vibration,
moisture... sensors.
53. Watch out for:
ā£ Cars with apps and sensors
ā£ Face recognition
ā£ Smart Clothing
ā£ Even more sensors in smartphones
61. You will still use it wrong
ā£ Itās not a marketing tool
ā£ cfr. QR-codes
ā£ cfr. Bluetooth
73. Siloes
ā£ website ā£ analytics
ā£ seo ā£ press releases
ā£ sea ā£ community
ā£ social ā£ afļ¬liate
ā£ e-mail marketing ā£ ...
77. Keep an eye out for...
ā£ mobile payments
ā£ Facebook credits
ā£ APIās
ā£ disappointing video
ā£ HTML5
ā£ tablets
82. There will be only 2 types of companies left.
The quick and the dead.