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DIGITAL TRENDS
Hello! My name is Bart.
This is my daughter Merel.
I’m passionate about coffee.
I live and work about coffee.
I’m passionate in Ghent.
I work at digital agency Wijs (ex: Netlash-bSeen).
@netlash
http://slideshare.net/netlash
DIGITAL TRENDS
DMF, 11/10/2012
Based on Netlash-bSeen Online Trendrapport 2012.
Based on Netlash-bSeen Online Trendrapport 2012.


                           Crowdsourced, postmodern collection of opinions.
10 trends based on my personal opinion.
Listen carefully.
Personal opinion.




                    Listen carefully.
1. The rise of the Death Stars
It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
Death Stars
‣   Online will eat all communications
‣   Digital will eat all interfaces
‣   Facebook will eat all social networks
‣   Apple will eat the PC-market?
Network effects are dominant online.
Network effects are dominant online.

         Look it up. Metcalfe’s Law.
Network effects are dominant online.

         Look it up. Metcalfe’s Law.
         http://en.wikipedia.org/wiki/Metcalfe's_law
2. Fragmentation of social
Yes, Facebook will be the dominant
‘general’ social network.
Yes, Facebook will be the dominant
‘general’ social network.

Next to that general SN, we will subscribe to
a truckload of niche-networks.
Communities can not be built. They form around
existing common interests.

Just like in real life (work, sport, bar, hobby, family...).
The Facebook IPO will spawn a new breed of
startups, ideas and business.

(2 - 3 years)
3. Location is the new context
Context is the way to break through the
‘banner blindness’ of consumers.
Context is the way to break through the
‘banner blindness’ of consumers.

See: Google. Ads are relevant to the search words.
Location is the new context.
Make your online offering more relevant by
adding location as a filter.
4. Sensors everywhere
Location sensors (gps) are only the beginning.
Location sensors (gps) are only the beginning.

Our devices (starting with our smartphones) will
become aware of their surroundings.
The nerd in me is happy. Star   Trek is coming!
Nest is a thermostat with activity, light,
temperature... sensors.
iBGStar Blood Glucose Meter is meant to
manage diabetes, with integrated app.
Twine is a DIY-kit with temperature, vibration,
moisture... sensors.
Jawbone Up measures
movement and sleep cycle.
Watch out for:
‣   Cars with apps and sensors
‣   Face recognition
‣   Smart Clothing
‣   Even more sensors in smartphones
5. Data, data, data
Everything is measurable
‣   Online analytics
‣   Trend data from social media
‣   Personal data from ‘quantified self’
Start hiring statisticians and data gurus.
Invest in “big data” infrastructure and CRM.
6. NFC is the new QR
Near Field Communication
‣   RFID chips on steroids
‣   Contactless communication
‣   Expect it in smartphones next year
You will still use it wrong.
You will still use it wrong
‣   It’s not a marketing tool
‣   cfr. QR-codes
‣   cfr. Bluetooth
7. Mainstream 3D-printers
Makerbot is a 3D-printer that costs 1.749 USD...
Everything will be digitized.
8. Mobile first
More internet access with mobile
devices then with laptop/desktop.
Think Mobile First
‣   touch
‣   context
‣   different screens
‣   responsive!
9. Think Integrated
Think integrated
‣   mobile / desktop
‣   offline / online
‣   data silos
Siloes
‣   website            ‣   analytics
‣   seo                ‣   press releases
‣   sea                ‣   community
‣   social             ‣   affiliate
‣   e-mail marketing   ‣   ...
Playtime’s over.
10. Keep an eye out for...
Keep an eye out for...
‣   mobile payments
‣   Facebook credits
‣   API’s
‣   disappointing video
‣   HTML5
‣   tablets
Start with strategy.
Think integrated.
Remember 1 thing.
There will be only 2 types of companies left.
There will be only 2 types of companies left.




        The quick and the dead.
Conversation
Questions?
twitter.com/netlash
bart@wijs.be
www.wijs.be

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