Paramore, the Digital Agency, presents bi-annual Paramore University events where friends of the agency learn from brilliant digital thinkers and doers about how to improve their digital marketing. In typical Paramore style, the events are fun, entertaining, informative, and savvy.

1. Debunking Mobile Myths
Josh Clark
That super distracted stereotype
who’s texting in one hand,
sending an email on his iPad
with the other, and balancing a
latte on top of his head while
driving doesn’t really exist. Yet
too often we design for these
mythical mobile users, creating
mobile apps and websites as
lite versions of their desktop
counterparts. Instead, mobile
apps should almost always
do MORE than their desktop
doppelgangers.
“Tapworthy” author Josh
Clark will grab his best tweed
jacket and join us at Paramore
University to explain the difficult
craft of designing simple
interfaces for complex mobile
apps, sharing techniques for
future-friendly mobile efforts
and, along the way, debunking
seven stubborn mobile myths.
Josh will also break down how,
when and where to use mobile
apps, why there’s no such thing
as the mobile web, and why
the future is about services, not
apps.
IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |

2. In-House Marketing Departments
David C Baker
David Baker will join us again
to share his observations on
what’s happening in in-house
marketing departments around
the world. Is the body count
rising or falling? If you work for
one of them, how do you build
respect through your company -
and how does this change what
you need from an agency or
development company?
David Baker is a Principal at
Recourses.com and, in our
experience, the most straight-
talking guy around. Want to
know what he thinks? Just
stand near him.
David is the author of 3 books,
an international speaker and
the smartest guy I know. His
work has been discussed
in the Wall Street Journal,
USA Today, Fast Company,
Inc., Forbes, CBS Business
Network, MarketingProfs, and
BusinessWeek. He also speaks
at places like Harvard and TedX.
IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |

3. Avoiding the Knowledge Coffin
Leslie Camacho
It’s time to stop burying all that
content you just spent weeks
on in the knowledge coffin that
is your CMS. We have to rethink
and redefine what “Content
Management System” means.
Is its purpose just to manage
your content? No. The truth is
that all major CMS systems are
proficient at managing content.
The real question is this: Can
your CMS bring life to customers
and the community at large?
Leslie Camacho, CEO of
EllisLab, will join us at PU to
look behind the code and reveal
what makes a CMS effective,
efficient, and right for your
business. No more dirt naps.
Let’s let our content live.
IMAGE: Diane Durand | Alphachimp Studio Inc. | www.alphachimp.com | @alphachimp |