This document discusses how Shein uses data and algorithms to disrupt the fast fashion industry. It summarizes that Shein uses an engagement algorithm in its app to gather data on customer preferences and only produces items that generate high engagement. This allows Shein to produce smaller batches tailored to customer needs with less capital and faster production. The document advocates that companies flip their production model to first generate customer data and then produce items, with the user experience designed to optimize data generation and a self-learning algorithm that improves the experience over time.
RWDG Slides: Build an Effective Data Governance FrameworkDATAVERSITY
Data Governance frameworks are used to structure the core components of a Data Governance program. Frameworks add significant value for those organizations getting started and improve or address missing components for programs already in place.
This month’s RWDG webinar with Bob Seiner will focus on dissecting a common Data Governance framework and customizing the framework to match the needs of your organization. Frameworks can be complex to describe but, in this case, the framework will become the self-describing face of your program.
In this webinar, Bob will share:
- A customizable Data Governance framework
- Five core components of a Data Governance framework
- Five perspectives for addressing each component
- Using a framework to select an approach to Data Governance
- Detailed descriptions of each component from each perspective
Recommended for CDOs and all Data & Analytics Managers
The past 2 years have had a huge impact on organizations journeys to become data driven. Existing data architectures were disrupted; rigid structures and processes were questioned, and many data strategies were re-written.
On the one hand, the global pandemic emphasized the need for organizations to raise the bar, implement strategies, improve data literacy and culture, increase investments in data and analytics, and explore AI opportunities.
On the other, it also presented new challenges such as: the war for data talent and the wide literacy gap. Inadequate structures as well as outdated processes were exposed. Major changes in the data landscape (Data Fabric, Data Mesh, Transition to Data Clouds) will further disrupt existing data architectures and enhance the need for a new adaptive architecture and organization.
Uncover how your business can save money and find new revenue streams.
Driving profitability is a top priority for companies globally, especially in uncertain economic times. It's imperative that companies reimagine growth strategies and improve process efficiencies to help cut costs and drive revenue – but how?
By leveraging data-driven strategies layered with artificial intelligence, companies can achieve untapped potential and help their businesses save money and drive profitability.
In this webinar, you'll learn:
- How your company can leverage data and AI to reduce spending and costs
- Ways you can monetize data and AI and uncover new growth strategies
- How different companies have implemented these strategies to achieve cost optimization benefits
RWDG Slides: Build an Effective Data Governance FrameworkDATAVERSITY
Data Governance frameworks are used to structure the core components of a Data Governance program. Frameworks add significant value for those organizations getting started and improve or address missing components for programs already in place.
This month’s RWDG webinar with Bob Seiner will focus on dissecting a common Data Governance framework and customizing the framework to match the needs of your organization. Frameworks can be complex to describe but, in this case, the framework will become the self-describing face of your program.
In this webinar, Bob will share:
- A customizable Data Governance framework
- Five core components of a Data Governance framework
- Five perspectives for addressing each component
- Using a framework to select an approach to Data Governance
- Detailed descriptions of each component from each perspective
Recommended for CDOs and all Data & Analytics Managers
The past 2 years have had a huge impact on organizations journeys to become data driven. Existing data architectures were disrupted; rigid structures and processes were questioned, and many data strategies were re-written.
On the one hand, the global pandemic emphasized the need for organizations to raise the bar, implement strategies, improve data literacy and culture, increase investments in data and analytics, and explore AI opportunities.
On the other, it also presented new challenges such as: the war for data talent and the wide literacy gap. Inadequate structures as well as outdated processes were exposed. Major changes in the data landscape (Data Fabric, Data Mesh, Transition to Data Clouds) will further disrupt existing data architectures and enhance the need for a new adaptive architecture and organization.
Uncover how your business can save money and find new revenue streams.
Driving profitability is a top priority for companies globally, especially in uncertain economic times. It's imperative that companies reimagine growth strategies and improve process efficiencies to help cut costs and drive revenue – but how?
By leveraging data-driven strategies layered with artificial intelligence, companies can achieve untapped potential and help their businesses save money and drive profitability.
In this webinar, you'll learn:
- How your company can leverage data and AI to reduce spending and costs
- Ways you can monetize data and AI and uncover new growth strategies
- How different companies have implemented these strategies to achieve cost optimization benefits
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
Data-Ed Webinar: Best Practices with the DMMDATAVERSITY
The Data Management Maturity (DMM) model is a framework for the evaluation and assessment of an organization’s data management capabilities. The model allows an organization to evaluate its current state data management capabilities, discover gaps to remediate, and strengths to leverage. The assessment method reveals priorities, business needs, and a clear, rapid path for process improvements. This webinar will describe the DMM, its evolution, and illustrate its use as a roadmap guiding organizational data management improvements.
Takeaways:
•Our profession is advancing its knowledge and has a wide-spread basis for partnerships
•New industry assessment standard is based on successful CMM/CMMI foundation
•Clear need for data strategy
•A clear and unambiguous call for participation
It is clear that Data Management best practices exist and so does a useful process for improving existing Data Management practices. The question arises: Since we understand the goal, how does one design a process for Data Management goal achievement? This program describes what must be done at the programmatic level to achieve better data use and a way to implement this as part of your data program. The approach combines DMBoK content and CMMI/DMM processes – permitting organizations with the opportunity to benefit from the best of both. It also permits organizations to understand:
- Their current Data Management practices
- Strengths that should be leveraged
- Remediation opportunities
Graph databases provide the ability to quickly discover and integrate key relationships between enterprise data sets. Business use cases such as recommendation engines, social networks, enterprise knowledge graphs, and more provide valuable ways to leverage graph databases in your organization. This webinar will provide an overview of graph database technologies, and how they can be used for practical applications to drive business value.
Secure Software Development – COBIT5 PerspectiveSPIN Chennai
This presentation elucidates Secure Software Development based on COBIT 5, an IT governance framework and supporting tool set which emphasizes regulatory compliance, helps organizations to increase the value attained from IT, enables alignment and simplifies implementation of the COBIT framework.
Data Governance PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Data Governance Powerpoint Presentation Slides. This PPT deck displays twenty five slides with in depth research. Our topic oriented Data Governance Powerpoint Presentation Slides deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Data Governance Powerpoint Presentation Slides. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
A Data Management Maturity Model Case StudyDATAVERSITY
How Ally Financial Achieved Regulatory Compliance with the Data Management Maturity (DMM) Model
Ally Financial Inc., previously known as GMAC Inc., is a bank holding company headquartered in Detroit, Michigan. Ally has more than 15 million customers worldwide, serving over 16,000 auto dealers in the US. In 2009 Ally Bank was launched – at present it has over 784,000 customers, a satisfaction score of over 90%, and has been named the “Best Online Bank” by Money magazine for the last four years.
Ally was an early adopter of the DMM, conducting a broad-based evaluation of its data management practices, and creating a strategy and sequence plan for improvements based on the results. Ally’s implementation of an integrated, organization-wide data management program including data governance, a robust data quality program, and managed data standards, resulted in a “Satisfactory” rating on its latest regulatory audit.
In this webinar, you will learn:
How Ally employed the DMM to evaluate its data management practices
Who was involved / lessons learned
How Ally prioritized and sequenced data management improvement initiatives
How the data management program has been enhanced and expanded
Business impacts and benefits realized
Major initiatives completed and underway
How Ally is leveraging DMM 1.0 to proactively prepare for BCBS 239 compliance.
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)Hellmuth Broda
While we bemoan the ever increasing data tsunami new technologies allow to harvest the gold nuggets in the hay stack.
Using the example of the Pharmaceutical Industry some of the possible business uses for Big Data Analitics are outlined.
Data Governance Takes a Village (So Why is Everyone Hiding?)DATAVERSITY
Data governance represents both an obstacle and opportunity for enterprises everywhere. And many individuals may hesitate to embrace the change. Yet if led well, a governance initiative has the potential to launch a data community that drives innovation and data-driven decision-making for the wider business. (And yes, it can even be fun!). So how do you build a roadmap to success?
This session will gather four governance experts, including Mary Williams, Associate Director, Enterprise Data Governance at Exact Sciences, and Bob Seiner, author of Non-Invasive Data Governance, for a roundtable discussion about the challenges and opportunities of leading a governance initiative that people embrace. Join this webinar to learn:
- How to build an internal case for data governance and a data catalog
- Tips for picking a use case that builds confidence in your program
- How to mature your program and build your data community
Indeed, individuals are probably going to wreck since they don't have the right sort of traffic. For instance: in the event that you get thousands to see your connection however none are keen on the thing you are selling, you are burning through your time. All things being equal, assuming you need to pay for your deal, you need exceptionally designated purchaser traffic. I realize this is the kind of traffic you need:
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
Data-Ed Webinar: Best Practices with the DMMDATAVERSITY
The Data Management Maturity (DMM) model is a framework for the evaluation and assessment of an organization’s data management capabilities. The model allows an organization to evaluate its current state data management capabilities, discover gaps to remediate, and strengths to leverage. The assessment method reveals priorities, business needs, and a clear, rapid path for process improvements. This webinar will describe the DMM, its evolution, and illustrate its use as a roadmap guiding organizational data management improvements.
Takeaways:
•Our profession is advancing its knowledge and has a wide-spread basis for partnerships
•New industry assessment standard is based on successful CMM/CMMI foundation
•Clear need for data strategy
•A clear and unambiguous call for participation
It is clear that Data Management best practices exist and so does a useful process for improving existing Data Management practices. The question arises: Since we understand the goal, how does one design a process for Data Management goal achievement? This program describes what must be done at the programmatic level to achieve better data use and a way to implement this as part of your data program. The approach combines DMBoK content and CMMI/DMM processes – permitting organizations with the opportunity to benefit from the best of both. It also permits organizations to understand:
- Their current Data Management practices
- Strengths that should be leveraged
- Remediation opportunities
Graph databases provide the ability to quickly discover and integrate key relationships between enterprise data sets. Business use cases such as recommendation engines, social networks, enterprise knowledge graphs, and more provide valuable ways to leverage graph databases in your organization. This webinar will provide an overview of graph database technologies, and how they can be used for practical applications to drive business value.
Secure Software Development – COBIT5 PerspectiveSPIN Chennai
This presentation elucidates Secure Software Development based on COBIT 5, an IT governance framework and supporting tool set which emphasizes regulatory compliance, helps organizations to increase the value attained from IT, enables alignment and simplifies implementation of the COBIT framework.
Data Governance PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Data Governance Powerpoint Presentation Slides. This PPT deck displays twenty five slides with in depth research. Our topic oriented Data Governance Powerpoint Presentation Slides deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Data Governance Powerpoint Presentation Slides. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
A Data Management Maturity Model Case StudyDATAVERSITY
How Ally Financial Achieved Regulatory Compliance with the Data Management Maturity (DMM) Model
Ally Financial Inc., previously known as GMAC Inc., is a bank holding company headquartered in Detroit, Michigan. Ally has more than 15 million customers worldwide, serving over 16,000 auto dealers in the US. In 2009 Ally Bank was launched – at present it has over 784,000 customers, a satisfaction score of over 90%, and has been named the “Best Online Bank” by Money magazine for the last four years.
Ally was an early adopter of the DMM, conducting a broad-based evaluation of its data management practices, and creating a strategy and sequence plan for improvements based on the results. Ally’s implementation of an integrated, organization-wide data management program including data governance, a robust data quality program, and managed data standards, resulted in a “Satisfactory” rating on its latest regulatory audit.
In this webinar, you will learn:
How Ally employed the DMM to evaluate its data management practices
Who was involved / lessons learned
How Ally prioritized and sequenced data management improvement initiatives
How the data management program has been enhanced and expanded
Business impacts and benefits realized
Major initiatives completed and underway
How Ally is leveraging DMM 1.0 to proactively prepare for BCBS 239 compliance.
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)Hellmuth Broda
While we bemoan the ever increasing data tsunami new technologies allow to harvest the gold nuggets in the hay stack.
Using the example of the Pharmaceutical Industry some of the possible business uses for Big Data Analitics are outlined.
Data Governance Takes a Village (So Why is Everyone Hiding?)DATAVERSITY
Data governance represents both an obstacle and opportunity for enterprises everywhere. And many individuals may hesitate to embrace the change. Yet if led well, a governance initiative has the potential to launch a data community that drives innovation and data-driven decision-making for the wider business. (And yes, it can even be fun!). So how do you build a roadmap to success?
This session will gather four governance experts, including Mary Williams, Associate Director, Enterprise Data Governance at Exact Sciences, and Bob Seiner, author of Non-Invasive Data Governance, for a roundtable discussion about the challenges and opportunities of leading a governance initiative that people embrace. Join this webinar to learn:
- How to build an internal case for data governance and a data catalog
- Tips for picking a use case that builds confidence in your program
- How to mature your program and build your data community
Indeed, individuals are probably going to wreck since they don't have the right sort of traffic. For instance: in the event that you get thousands to see your connection however none are keen on the thing you are selling, you are burning through your time. All things being equal, assuming you need to pay for your deal, you need exceptionally designated purchaser traffic. I realize this is the kind of traffic you need:
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Hannah Flynn
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features?
To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Aggregage
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features?
To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
From Being Fired to Building a Multi-Million Dollar Fintech StartupAltar.io
From the number of actionable tips and insights in this interview; it’s easy to see why serial entrepreneur, Yaron Samid’s company BillGuard became one of the most popular fintech startups in the world.
Your competition now matters: Building a SaaS Company Isn't What it Used to B...Price Intelligently
Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.
Hidden traffic hack revealed by top Social Media marketers to promote business to the top by social media influencers who are toppers in the affiliate marketing.
Link : http://bit.ly/39LJLzo
Hoe kunt u als winkel aantrekkelijk blijven, genoeg omzet draaien en concurreren met dagelijkse internet aanbiedingen? Juist door uw winkel frequent te tunen en attractief te houden. Snelheid en budget zijn essentieel in dit proces, vooral als het niet over één winkel, maar over 300 winkels per kwartaal gaat! Bent u benieuwd hoe een Nederlands bedrijf in staat is om ultra korte supply chain concepten snel uit te rollen voor ketens zoals Victoria’s Secret? Caliber is de game changer in deze markt: met een minimaal aantal planners, soms wel tweehonderd leveranciers per project, duizenden gebruikers met verschillende rollen en zonder enige vorm van uitleg binnen 24 uur op het systeem van Yellowstar aansluiten! Hoor tijdens deze sessie hoe Caliber ICT tools inzet om de klant zijn doelen te laten bereiken. Dat noemen we antifragiel, een combinatie van flexibiliteit en robuustheid voor snelle opschaling.
In welke vorm zal radio zijn toekomst kennen? En wat betekent dat voor de CMO van vandaag? Moeten zij geloven wat op de grote conferenties gezegd wordt, namelijk dat ze al hun energie in digitaal moeten investeren en de inspanningen op traditionele kanalen moeten afbouwen?
https://wijs.be/nl/inzichten/artikels/future-of-radio
Hoe kunnen steden en gemeenten best hun handelaars ondersteunen bij de veranderende (digitale) consument?
Wat is het nut van gemeentelijke e-commerce platformen?
België, de bermuda driehoek van e-commerceBart De Waele
Naar ondertussen jaarlijkse gewoonte geven we bij Wijs onze kijk op de online retail en e-commerce.
In 2012 brachten we alle cijfers en feiten samen voor België, en keken we vooral naar cross-border e-commerce.
In 2013 keken we naar de consument en zijn shift naar online; niet zozeer op het vlak van online kopen, maar wel digitaal oriënteren. Wat betekent het om online expertise en advies uit te spelen?
Dit jaar proberen we beide samen te brengen, en kijken we naar hoe België misschien wel de uitvalsbasis kan worden naar een vergeten consumentengroep…
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
8. 8
But
fi
rst, a little detour.
(And yes, you also need a teenage daughter
to know this app.)
9. 9
TikTok
disrupted social
media, by using a
new kind of
algorithm based on
engagement data.
Not determining reach and spread of content
based on our social network (number of
‘friends’ we have) but on the engagement
each piece of content generates.
11. 11
TikTok: algorithm.
Engagement data in the core of the product.
Thus delivering a better user experience.
And using this feedback loop to create a better product.
12. 12
Back to Shein.
Shein is the TikTok of fast fashion.
Using an engagement algorithm
to disrupt fashion retail.
13. 13
100
high engagement
low engagement
1.000
drop
high engagement
low engagement
10.000
drop
high engagement
low engagement
100.000
drop
Showing products to a limited set of users, and using digital
engagement as decision engine to produce or not.
14. 14
Data as start of the product.
Using engagement data in the app to predict the success
of fashion items.
Consequences:
• better
fi
t to user need as engine learns
• only producing what is virtually sold, creating less stock
• predicting raw material need, needing less capital
• faster & smaller batches, allowing vastly more SKU
• serious price advantage, only improving with algorithm
15. 15
design & produce items
(‘guesstimating numbers’)
‘Normal’ fashion companies:
distribute to
warehouses & stores
marketing & sales
gauge digital intrest
Shein:
produce exact
number of items
ship directly
to consumer
end user
end user
16. 16
Flipping the supply chain.
Putting user experience & data
fi
rst.
Creating a disruptive advantage.
17. 17
Caveat!
• I am not endorsing fast fashion!
• Shein is also exploiting loopholes in trade agreements & taxations.
• Always be wary of Chinese companies & privacy.
• Not easy to integrate your total supply chain.
• D2C not always an option.
18. The Big Flip
What can we learn from Shein?
1. Flip your production chain
2. UX as data generator
3. Self-learning engine
19. 19
Flip your production chain.
First generate the data of what your customers will buy,
and only then produce the items.
1
20. 20
UX as data generator.
• UX of the Shein app is mostly aimed at generating
engagement data and insight in your taste.
• Conversion to sale comes second.
• As a new user, your engagement data is more valuable
in powering the
fl
ywheel then your initial sale.
2
21. 21
The algorithm catches user data, which makes the
user experience better, which attracts more users,
which generate more data.
3
Create a self-learning loop.
22. 22
Data in your core.
Data is not something that is generated as a by-product of your core business;
and afterwards tortured to generate some magical insight.
Data should be embedded in the core and at the start of your production line.
23. 23
Questions to ask yourself.
• Can we generate user data?
• Can we put that data at the start of our production process?
• Can we build a self learning feedback loop to enhance the user experience?
• Can we engineer the user experience to generate more and better data?
Build a data driven company.
24. 24
Questions to ask Duke & Grace.
How can Duke & Grace help you engineer your user experience?
bart.dewaele@dukeandgrace.com