Bart is passionate about coffee and digital trends. He works for an agency called Wijs, formerly known as Netlash-bSeen. The document discusses 10 digital trends for 2012 based on Bart's personal opinion and analysis of Netlash-bSeen's Online Trend Report. The key trends highlighted are the rise of dominant "Death Star" companies that dominate their markets through network effects; the fragmentation of social networks into niche communities around common interests; location becoming the new context for online offerings; sensors being integrated into more devices and environments; the rise of data collection and analytics; NFC replacing QR codes; 3D printers becoming mainstream; mobile-first design; integrated online/offline and data experiences; and technologies to keep an
19. It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
20. Death Stars
‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market?