Resume

1. CHARLES C. ONWUMERE
3, Shola Banjo Close,
George Street, Alagbole.Ogun state.
Mobile: 08037337982. Email:c_onwumere@yahoo.com
Profile
Charles is a young and dynamic brand marketing expert with over 5 years’ experience in
marketing and brand management. My core marketing competence although not limited to
includes; Brand Management, Market penetration Strategy, Marketing communications,
Consumer insight, consumer engagement strategy, Market research, Product development,
trade market strategy and Merchandising.
Charles also has additional experience in sales management and business development
where he is proficient in key customer retainer ship, territory growth and development with a
record of driving a multi-million naira growth business in a very competitive FMCG market.
He is also very sound in the use of Microsoft office tools which includes word, PowerPoint,
excel and the internet.
Career Achievements.
 Improved product visibility and awareness of vimto in both open and modern trade
markets through aggressive market tailored plans in different market within Nigeria and
West Africa.
 Played a key part in new product Developments of Brands like Vaya Smooth, Sunkist,
and Vimto and Asara wines as Brand Manager at NGC PLC.
 As a very Result oriented person, I drove sales by close to 10% within 6 months as head
and sales in lino through market going plans and also boosted market dominance which
increased market share within my axis.
 Mentored my sales team members to grow and achieve goals and objectives due to my
excellent leadership skills in Lino

2.  improved customers relationship management between sales and customers as sales
coordinator in Bowclose.
 Interpersonal skills? Top notch.
Career objectives
 To contribute my quota in achieving company’s overall goals and objectives. While I also
ensure career growth on a personal level.
Bio-Data.
Date of birth 23rd Dec 1987
Sex: Male.
Marital Status: Single.
State of Origin: Abia State.
Nationality: Nigerian.
Work Experience
1. LINO LABORATOIRES LTD.
2 Kondoti Way, Off Doshi Street,
Abule Osun,
Lagos.
T: 017621462.
POSITION: Head of sales and marketing.
March 2015 - April 2016
Responsibilities.
 Initiation, planning, coordination and implementation of market share gaining marketing
plans/ campaigns for all range of brands.
 Support sales and ensure full implementation and execution of all marketing plans and
activities to the last letter in order to drive volumes.
 Facilitate implementation of trade marketing strategy towards delivering company
objectives.
 Sales management of all company’s range of brands.

3.  Monitoring marketing activities and sales growth in different regions and compare with
competitor’s activities and implementing resulting strategies to remain relevant in the
market.
 Customer Management of top and key clients (trade markets) Pan –Nigeria.
 Ensuring product availability at strategic market outlets to boost visibility and
awareness.
 Providing customer services to all range of clients through customer relationship
selling.
 Support new product developments through market research, consumer insights.
2. NIGERIAN GERMAN CHEMICALS PLC.
PLOT 144 OBA AKRAN AVENUE,
IKEJA,
LAGOS. .
Position: Brand Manager (consumer health care Division).
March 2010 – December 2013.
Responsibilities:
 Initiation, planning, coordination and implementation of market share gaining marketing
plans for all my brands.
 Conceptualization of creative campaigns to ensure brand relevance in line with
changing market trends.
 Development and implementation of brand marketing strategy of all the brands in line
with brand objectives and company global strategy.
 Relationship management of key clients Pan Nigeria (local and modern trade clients).
 Monitored and analyzed brand performance, trends, market conditions and implement
in resulting marketing strategy.
 Designing market tailored activities for different new and emerging markets to drive
sales.
 Participated in brand strategy discussions with different marketing communication
agencies.
 Conducted market assessment, assess competitor’s activities and recommended
strategies.

4. 3. Nichols PLC.
Manchester, united kingdom
Position: Market Development Executive.
February 2010 - March 2011.
Responsibilities.
 Supporting local franchisee with marketing activities in order to drive sales pan Nigeria.
 Support sales with market tailored activities and brand plans and Ensuring brand
plans were implemented and executed to the latter detail.
 Monitored brand and sales performance, competitor’s performance, changing market
trends, consumer insights and applied resulting strategies to ensure brand remain
relevant.
 Participated in brand strategy discussions with marketing communication agencies
towards setting bull's eye target and brand relaunch.
 Facilitated the collection of preliminary data, analyzed information and generate
reports.
 Saddled with the responsibility of developing and managing new markets Pan Nigeria.
 Liaised with other departments including production, finance, supply chain, advertising,
promotion and distribution to ensure top line objectives are achieved.
 Distribution Deepening.
Education Background
1. Ahmadu Bello University Zaria.
2004-2008
BSC (Industrial Design).
Second class lower.
2. National youth service corps.
Nov2009- Oct 2010

5. Trainings
1. Competitive strategy (Ludwig Maximilian- universitate -munich)
2. Value Added Marketing (Advanced marketing strategies) April 2012.
3. Linton Park Wine Estate, South Africa.
Exhibitions
1. Lagos state annual international trade fair. (exhibitor)
2011-2013.
2. Nigerian wine and spirit festival.
(Exhibitor)
2011-2013.
Hobbies
1. Traveling and Meeting people.