Cristina Y. Yu has over 15 years of experience in business management, marketing, and sales. She is currently the President of Lucky Digitech Corporation and serves on the Board of Directors for Lucky Land Corporation and United Peoples Rural Bank. Previously, she held management positions at various retail and real estate companies. She has expertise in strategic planning, marketing, operations management, and building high-performing teams.

1. CRISTINA Y. YU
No. 1910 Laurelville Phase 1,San Pablo City, Laguna4000 (632)9088181389 luckydigitech@gmail.com
President
I am a highly confident, experienced and results-producing business and sales professional wit h t he t alent t o
effectively identify and maximize opportunities to i ncrease growth and development. I am also knowledgeable in
diverse areas of sales and marketing recognizing the ability to efficiently manage the comprehensive market ing
st rategies in support of business goals and objectives. I have expertise in directing t he creat ion of market ing
t ools and steering the execution of marketing programs. Proactive manager, t eam builder, combined wit h t he
abilit y to attract and secure key players in building top-performing st aff and last ing business relat ionships.
St rong interpersonal skills, gained ext ensive experience communicat ing wit h vendors, est ablishing and
maintaining relationships with both clients and colleagues and proven abilit y in t he development of sales
pot ent ial in new market areas. P roduc t ive and efficient work habit s wit hout supervision.
P ROFESSIONAL EXPERIENCE
Lucky Land Corporation, San Pablo City, Laguna July, 2011 - Present
Real Estate Developer
Board of Director, Commercial Leasing Manager
As member of the Board of Directors, I have the responsibility to promote and adhere to the principles and best
practices ofcorporategovernance and to foster the long-term success of the Corporation and secure its sustained
competitiveness in theglobal environment in a mannerconsistent withits fiduciaryresponsibility, which I will exercise
in the best interest of the Corporation, its shareholders andotherstakeholders. Mykey responsibilities as Commercial
Leasing Manager comprise:
 Trains and manages the leasing consultant staff and directs its sales effort.
 Responsible for providing exceptional service tocommunityresidents, future residents and the corporate
management teamwith value andquality by assessing the needs of clients and providing a solution that
coincides with the goals ofthe communitybut is beneficial forall concerned parties, also takes an active
role in the external marketing and advertising vacancies.
 Vigilant tracking of market trends and implementation of said tracking through outreach and market
surveys.
Lu cky Digitech Corporation, San Pablo City, Laguna March, 2010-Present

2. Provincial Distributor SMART Com m unication
Pre s i de n t
I am responsible for providing strategic leadership in the company by working with the Board of Directors and
management to establish long-range goals, strategies, plans and policies. Develops and manages wide range of
st rategic plans and evaluate the organization’s fiscal function and performance over t he en t ire company.
P rovide strategic financial input and leadership on decision making issues affect ing t he organizat ion.
Implement and direct effective sales infrastructure focused on gaining market share, driving business growt h,
effectively managing customer base, and enhancing productivity. Responsible for developing and managing a
wide range of marketing plan and driving all marketing products and services. Developed and implement ed
highly effective sales and marketing tools and managed 95 person sales force on t heir use. Oversee t he
operat ions st rat egic direct ion and t act ical execut ion on assigned dist ribut ion area and/or coverage.
Communicate with customers, management, internal departments and vendors to coordinate overall operat ion
and effective effort in accordance with corporate goals. Plan and hold t rainings and assemblies t o cascade
promotions. Inform the distribution channels of new product offers and conduct promot ional act ivit ies t o
improve sales.
Select ed Cont ribut ions:
 Successfully maintained and increased client base by designing and implementing customer-retention
project s.
 P lanned and led execut ion of market ing campaigns and promot ional act ivit ies.
 Cont ribut ed campaign t heme idea t hat proved effect ive in delivering overall message.
DAS-CAS Hype rmart, San Pablo City, Laguna
Ace Champion Supe rmarke t, Que zon City
2003-February 2011
March 2005 – 2006

3. Ge n e ral Man age r
Hi Highly capable, driving strong and sustainable financial gains through leveraging corporate potential, enhancing
t op-notch marketing solutions, innovative branding strategies, and dynamic corporate events. With over seven
years of marketing experience, bring strong front-end/back-end retail management skills in areas of cust omer
service, sales, display merchandising, specialized product knowledge, in -st ore product demonst rat ions,
inventory control, purchasing, supplier/contractor relations, staff training/management, warehousing, reporting
and regulat ory compliance.
 Build and sustain customer-focused store cultures to facilit at e a pleasant supermarket experience.
 Oversee inventory control and purchasing activities, and schedule/supervise Receiving act ivit ies in
areas of daily shipment s, invoice verificat ion, and forklift -assist ed st ocking heavy loads.
 Managed st ore operat ions wit h key -holding responsibilit y; opened and closed st ores.
 Conduct customer needs assessments to identify preferences, consistently driving st ore profit abilit y.
 Manage product merchandising t hrough implement at ion of plan -o-grams and creat ive displays.
 Observe and t rain associat es in selling area t echniques and cust omer management skills.
 Implement relaxed return policies and customer feedback programs t o ensure service excellence.
 P lan and delegat ed assignment s based on workload assessment and employee schedules and
availabilit y.
 T racked, monit ored, and updat ed comput erized invent ory list s on a daily basis.
 Maint ained invent ory cont rol levels in areas of product replenishment and re -st ocks.
Unit ed Peoples Rural Bank, Candelaria, Quezon January 2003 - 2010
Board of Direct or
I have a high ethical standards and integrity in my personal and professional dealings and willingness to act
and remain account able for t he Boardroom decisions .
 Facilitated strategic planning process and monit or t he Bank’s progress t oward est ablished
st rat egic object ives.
 Review t he Risk Management policies and ensure that the Bank’s internal cont rols are in place
and funct ioning.
 Review,approve and monitor all Bank’s policies and ensure t hat compliance wit h t hem and
applicable laws and regulat ions is consist ent ly done.
Harrison Farms , San Pablo City
Farm Manager May 1990 – December 2000
I am responsible for rearing 150,000 heads poult ry animals, maximizing t ot al yield, managing farm
equipment supply, overall budget activities, on-field st aff, and administ rat ing farm act ivit ies. I also
provide both technical and practical assistance regarding t he farm management and make appropriat e
business for obt aining higher profit abilit y. My key r esponsibilit ies comprise:
 Responsible for planning and managing financial aspects of the farm, by budgeting expenses and
income.
 Hiring the full time / temporary farm workers on poultry raising and managing the work schedule,
wages, et c., of t hese workers accordingly.
 Monitoring and maintaining the proper health of animals and consulted veterinary doct ors when
necessary .
 Managing the handling, loading and transporting poultry for sale and monitoring the product ion
and yield quality of livestock, maintaining the animal health and welfare as per t he guidelines
from regulatory authorities, and keeping up-to-date knowledge on animal pests and diseases, and
t aking appropriat e measures for curing t he same.
 Ensured that the temperature, light and ventilation are comfortable for livest ock kept indoors,
cleaned and maint ained sheds, buildings and equipment .

4. EDUCATION
BS , Dentistry 1990
Centro Escolar University, Manila
COMP UTER SKILLS
Word, Excel,Power Point, Internet research; POS
SEMINARS ATTENDED
CorporateGovernance 2002
Anti-Money andLaunderingAct 2002
Operations Management – SMART Communications, Inc. 2012