1. ____________________________________________________________________________________
PERSONNEL DETAILS
Name : Ms. Siriphan Jaemsri
Date of Birth : 20 October 1983
Age : 32 years
Marital Status : Married
SUMMARY
A highly motivated individual, equipped with the ability to communicate effectively with people from diverse
demographics and culture, with a distinguished capability in taking an initiative and systematic approach to work.
Maintains excellent work attitude under pressure and adherence to strict deadline, with willingness to travel and
work at occasional odd hours.
EDUCATION
2010 Master of Mass Communication
Ramkamhaeng University
2005 Bachelor of Humanity in Humanity
Bangkok University
PROFESSIONAL EXPERIENCES;
Berli Juker Activia : April 2014 to Present
Category Manager
 Develop channel plan in MT, control A&P spending budget.
 Work closely and deployment sales team to control marketing direction.
 Ensure excellent NPD launching and promotion on trade.
 Control and execution on trade including P&L control.
Achievements
 Built up market share from 7% to 12%.
 MATYA2014 against MATYA 2013 grew 20%.
 Involved in launching of 5 NPD projects across channel lover 1 year period for TT, MT and DTH.
 Involved in launching of Nationwide campaign.
Current Income : Basic Salary Baht100,000.- plus gasoline Baht10,000.-, mobile phone Baht2,000.- variable
bonus 1-2 months, performance bonus, provident fund 5%
Tesco Lotus, January 2014 – March 2014
Marketing Manager
 Planned and delivered trade activity which meets customers needs and achieved like for like sales growth and
budget through traffic, basket size, new customer acquisition and retention.

2.  Informed the business weekly on sales figures, identified potential trade gaps and provide solutions.
 Led the development of our local and regional online trading activities, especially the important London market.
 Utilized knowledge and expertise to challenge the business on trade planning activity.
 Improved the capability of team by coaching and training.
Betagro, June 2013 to December 2013
Marketing Manager
 Oversaw sales target for the channels; Food Service (Oishi, Central Food Retail, Otoya, etc.),Industrial (Scott,
Brand, KFC, etc.), Hyper Market, Super Market, Betagro shop.
 Ensured smooth execution with production plant.
 Developed NPD products to match market demands.
 Marketing execution including activity support and POSM.
Oishi (Green Tea), May 2012 to June 2013
Trade Marketing Manager
 Developed annual category channel plan and promotion.
 Developed and managed trade marketing budget and ensured efficient and effective use.
 Intercommunicated with Marketing and sales in matters of brand strategies, customer marketing, channel
strategies and consumer promotion plan.
 Participated in activity planning, involving forecasting new product development, pricing, distribution and
promotions.
 Effectively communicated all category activities to the Sales department.
 Kept other relevant departments updated about latest market situation i.e., market share, key account share and
competitors activities, etc.
Workpoint Publishing. April 2011 to May 2012
Assistant Managing Director
 Oversaw the accomplishment of targets in term of sales, marketing and management.
 Responsible for the successful executions of planned marketing programs.
 Developed existing, and identified new, strategic channels for brand portfolio.
 Organized brand activities to increase brand visibility and brand presence resulting in increased sale volumes
in each channels.
 International sourcing for new license products.
Nichiworld Mattel (Thailand), 2007 to March 2011
Brand Manager
 Oversaw the end-to-end marketing of well known brands such as Barbie, Hot Wheels, Polly Pocket, My scene
and Uno in Thailand.
 Mediated effective communication between internal and external parties, in both supply and demand chain to
ensure smooth and effective operation.
 Performed regular field visit to obtain the required Sales force, Consumer and Trade Department to compare
sales with other competitors.
 Worked closely with Brand and Sales management teams to ensure success in marketing campaigns.
 Supervised and managed monthly sales,A&P expenditures, Gross Profit, Inventory and damaged goods to meet
target set.
 Provided clear guidance and direction to subordinate in regards to expectations and capabilities required for the
position and continuously provide feedback and arrange appropriate training to fill their capabilities gap.
 Provided management summary report, as well as prepare marketing, brand planning and business proposals.
Achievements;
 Single handedly organized a full marketing campaign for the toy merchandize “Go For Speed”, consisted of
ATL and BTL, social media both online and offline, CRM, ECM, licensing.
 Awarded Auldey’s President stated as the best promotion campaign for this merchandize in South East Asia.
 Produced the TV cartoon series “GO FOR SPEED” as a marketing campaign for the ‘GO FOR SPEED” toys.

3.  Guiness World Record; organized the longest Mini 4wd race trace world record as a marketing campaign for
‘GO FOR SPEED” toys.
 Organized Mattel’s first gallery walkthrough in Thailand.
 Increased yearly sales order and customers’ confidence.
Unicef, 2005 to 2007
PR Manager
 Main responsibilities for the distribution of news to raise organization’s awareness.
 Wrote and presented business proposals to financial funding.
 Supported team in raising 10 million Baht per year average.