1. Contact Address:
15, Fola ojikutu Street,
Off Dr. Faseun Avenue, Ago,
Okota-Isolo,
Lagos State.
Tel: 08023507833, 08065425476
E-mail: luckyshine10@yahoo.com
OKONOFUA LUCKY
CAREER OBJECTIVE:
To work in an establishment where hard work, honesty and competency is appreciated and rewarded with
room for growth.
EXPERIENCE:
1.Marketing and Sales Department, Femstar& Company Limited, (A Subsidiary of Coca
Cola Company)Isolo industrial Estate, Lagos. Bottlers of Limca, Gold Spot Orange, Gold Spot Frooty and
Parle soda soft drink.
RESPONSIBILITIES:
5th Nov,1997 – 31st Dec, 2002 Marketing Officer 1st Jan, 2003 – Aug, 24th 2008 Area Sales Manager
Company type: FMCG Company type: FMCG
Duties Duties
 Market Research Route Sales Development
 Merchandizing Supervising Maintain customer satisfaction and relationships
 Advert Location and Placement Create Brand and Market awareness
 Maintenance of Marketing Equipment Prepare Sales model for market
 Planning and Execution of Special Event Develop the sales channels
 Initiate & Execute Market Impact Team Prog. Provide market/customer feedback
 Liaise with Advert Agency on Advert Location Complete sales forecasts
and placement. Conduct sales call on existing and potential users
 Public Relation Activities Conduct market support and strategy
 Conduct Market Survey/evaluation of Deliver sales presentations and conference speeches
Customers’response Communicate product and marketing requirements
 Constant Awareness Creation Provide sales strategies for the market
 Coordinating of Sales Promotion Identifying & develop Commercial/Conventional
outlets outlets in my territory
 Coordinating of Trade Fair Exhibition Prepare Weekly District Reports/Budget
 Pre-selling Activities Monitor of Market Developers/ merchandisers
Coordinate and supervised Salesmen Activities
Conduct route reconfiguration for better coverage
Monitor Competitors activities, initiate and develop strategies.

2. 2. Intermarket Distribution Company Ltd.(Exclusive Distributor to BAT)
68, Marina, Lagos.
RESPONSIBILITIES:
1st Sept, 2008-8thSept. 2010 - Regional Sales Manager (South West)
Company type: FMCG
Duties
 Servicing existing Accounts and Creation of New Accounts.
 Ensuring 100% Product Availability thru proper spot-checking culture.
 Establish key accounts
 Coordinate sales officers/direct sales reps routing activities
 Ensure Price Compliance and conduct market share survey.
 Identification of huge market opportunities
 Ensuring proper/effective utilisation of marketing equipments in the trade.
 Ensuring proper merchandising culture.
 Monitoring competitor’s activities and develop strategy
 Ensuring the achievement of monthly sales target
 Daily sales target review with the sales officer/direct sales reps
 Initiate and developing, and Implement Annual Business plan.
 Evaluate customers satisfaction and relationships from time to time
 Provide market strategies for the company
 Weekly sales analysis /development of sales
 Ensuring that target is achieved through team work
 Constant Market development
3.Erisco Foods Limited. (Maker of Ric- giko and Nagiko tomato and pepper type paste, Tin, Sachet,
granulated sugar, msg, seasoning, species, Powder milk, tea, maggi cube, coffee, Broken Rice, normal rice
and ketchup as well as juice and table water).
2, Oyeleke Street, Alausa, Ikeja Lagos.
RESPONSIBILITIES:
9th Sept. 2010 – Jan 31st 2014 National Sales and Marketing Manager
Company type: FMCG
Duties
 Develop, analyze and provide marketing information
Structures and processes to support business decisions.
 Identify market trends and provide market forecast that will aid sales planning.
 Interpret macroeconomic, Political and social factors which may have immediate and long term
impact on business.
 Conduct market research and identify drivers in local markets
 Analyze existing customer base, customer purchasing behaviour and identify potential customers.
 Understand consumers needs, purchasing behaviour and develop appropriate commercial

3. responses to findings
 Monitor Market share and completion by understanding;
- Local production supply capacity, expansion and import supply
- Retail organisation and activities
- Promotional activities
 Analyse different channels offered to consumers from economic and strategic perspectives
 Determine best means of sales delivery
 Identify and analyze internal and external factors that influence product pricing
 Determine media choice, effectiveness of advertisement and brand awareness activity.
 Measure consumer satisfaction in terms of expectations and services delivery
 To evaluate from time to time the status of distributors with a view to recommend
cheque or credit facility scheme as may be necessary
 Debt monitoring and ensure collection as at when due.
 Recommend disciplinary matters to management in line with laid down policies.
 Assigned territory to all sales force across nationwide and ensure compliance.
 Ensure price compliance from distributors and other channels of distribution through
the proper spot checking and route riding.
 Build, Develop of dry country territory and assigned sales force for operation and
monitor to ensure performance level from time to time.
4. Sonia Foods Industries Limited(Maker of Sonia Tomato Paste both pepper and Normal,
Tin, Vitasoy, Maggi cube, Improver, yeast, seasoning, Groundnut oil, powder mixed drink and
margarine.
Km 39 Lagos Ibadan/Expressway, Assess Bus-stop, Ibafo, Ogun State.
RESPONSIBILITIES:
7th Feb. 2014 –Dec.,23rd 2014 Head, Sales and Business Development.
Company type: FMCG
Duties
 Identify, development and close key sales opportunities
 Develop strategies and tactics to penetrate new markets
 Build and sustain business relationships and manage each customer account for maximum
profit and revenue growth
 Oversee sales strategy, market analysis and competitor activity
 Develop and execute a marketing plan relevant strategies targeted at achieving the Company’s
Strategic objectives
 Develop and manage annual sales and operating budgets; regularly monitor performance against
Budget parameters and key performance indices/metrics, highlighting issues for Management attention
 Identify market opportunities so they can be addressed through appropriate integrated marketing
and sales activities; conduct market research
 Provide up to date information on market planning, analysis and product selection to assist the decision
making process. Periodic management reports should highlight market potential, forecasts,
competitive analysis, product marketing needs, promotional strategies.

4.  Plan new product launches, promote new and existing programs and initiatives; develop
budgets/cost estimates; produce promotional literature for presentations/exhibitions/trade shows.
 Facilitate the creation, implementation, & effectiveness of marketing programs/advertising
campaign
& other promotional activities.
 Represent the Company at Industry events, conference, trade shows, exhibitions and other special
events
 Responsible for all publicity, advertising, direct sales, exhibits, awards, sponsorships and trade
fair management for the company
 Initiate, develop and manage relationships with key strategic partners e.g agencies and suppliers.
 Understand customer’s needs and work closely with the production manager and logistic manager
to ensure high levels of customer satisfaction; conduct customer surveys.
 Liaison between company and customer to ensure requirements of both parties for optimal
business results and growth.
 Ensure invoicing and collection of monies from customers is timely and accurate.
 Research and analyse business improvement opportunities based on economic, commercial,
technical and financial considerations.
 Provide sales and training support to field sales force.
 Supervise, motivate and manage the performance, career development and welfare of the Sales
Team.
5.Chi Limited: Cormart Non- Food Consumer Products Division : (maker of Cold water renew
starch , hand wash , liquid dish wash, detergent, Shine all, scouring power , hand sanitizer, Air Fresheners, vinko
bond, spraying starch and chemicals
Plot A Block 2 Apapa oshodi industrial Estate, Ilupeju Lagos State.
RESPONSIBILITIES
Company type: FMCG
Duties
5th Jan. 2015 – Till Date: Business Manager
 Develop and execute annual business plans for the assigned region and achieve business
result and social impact goals.
 Effectively manage the sales team operation and deployment.
 Add or restructure sales manpower as required to achieve short terms and long terms objectives and
manage related budget.
 Effectively utilize the full scope of channel partnership to maximize distribution and as new channels of
distribution and distributors to reach target customers.
 Collate and analyses data, measure sales force productivity and implement strategic to continuously
improve sales manpower productivity.
 Develop strong relations with the customers and distributors for mutual business benefit and ensure
there are priority channels and customer plan in place.
 Develop and execute through the sales team, the grassroots level activation programs and manage cost
budget.
 Extensively travel to markets to work with and support sales team and channel partners, gain direct
insights into operation and customer feedback to shape effective tactics and strategy

5.  Maximize availability and visibility of the brands/products at the channels retails outlets; to drive the
sales team, ensuring availability of product in the outlets.
 Drive numerical distribution and outlets stocking products.
 Work with supply chain operation to maintain accurate forecast for inventor and prompt customer services.
 Work with Marketing to identify available customer-targeting opportunities.
EDUCATION:
Lagos State Polytechnic Isolo 2002 – 2005
Lagos State Polytechnic Isolo 1999 – 2002
Ladoke Akintola University Ogbomosho (MBA) 2013- 2015
National Inst, of Marketing of Nigeria 2012
Pat-Arizona Computer College 1999 - 2000
General Certificate of Education 1998
Ebulen Primary School, Uzea Uromi 1986 – 1991
QUALIFICATION:
HND Marketing (Upper Credit) 2005
ND Business Studies 2002
MBA Marketing 2015
ANIMN Chartered (Associate Member) 2012
Diploma In Desktop Publishing 2000
GCE O’ Level 1998
FSLC 1991
SPECIAL SKILL:
Analytical ability
Ability to work under pressure and long hours
Working with minimum or no supervision
Innovativeness
TRAINING ACQUISITION:
Market impact team (MIT) Limca/CCNL 2001
Market impact team (MIT) Limca/CCNL 2003
PERSONAL DATA:
Date of Birth: 19th May, 1980.
State of Origin: Edo State
Place of Birth: Sango, Ibadan
Local Govt. Area: Esan North East
Marital Status: Married
Nationality: Nigerian
Religion: Christianity

6. Hobbies: Reading, Writing and Meeting People
REFEREES:
1. Mr. Friday Okosun
Regional Manager
Union Bank Plc.
Abia State.
Tel:08069197022
2. Mr. Tokunbo Agbede
General Manager
Erisco foods Ltd
Ikeja Lagos.
Tel:08023522858
3. Mr. Eleng Michael John
Head of operation
Gulf Agency Nigeria Limited
Creek Road, Apapa,
Lagos.
Tel: 08033012543