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Md. Mynul Islam
Address: House 68/10, Flat-5-B,
Zigatola, Dhaka- 1209
Mobile: +88 01754 065 495
LinkedIn: Md. Mynul Islam
Skype: mynul127
Email: mynul127@gmail.com
Career Summary:
Having solid working experience of 27 years in different positions in Pharmaceuticals Industry at a
number of multinational and local large organizations from root level to Head of Sales through working in
all intermediary positions with job enlargement and enrichment as well as diversified job responsibility in
Sales, Marketing, Branding and Strategic Business Development.
Career Objective:
To work as a Chief Operating Officer (COO) in any fast-growing local large or multinational company
with immense responsibility so that my influential and situational leadership style, knowledge and
experience of 27 years in Sales, Marketing, Branding and Strategic Business Planning can be solely
utilized for the organizational development.
Personal Information:
Date of Birth: 12 July 1965 Passport Number: AB 4520288
Working Experience:
1. Company Name: Rangs Pharmaceuticals Ltd. (Website: www.rangsgroup.com )
Designation: Head of Sales Duration: From Sep 2014 to Jan 2016
Job Responsibility:
Preparing and Executing Annual Business Plan and market penetration strategy.
Developing and Implementing Marketing & Sales Strategy and Policy.
Giving proper direction to the Marketing & Sales Department in order to achieve desired goal
established in the company’s strategic plan.
Sales forecasting, material requirement planning.
Controlling day-to-day operations of the Sales Team to maintain the focus on the company’s
strategic goal.
Leading a group 650 people in Marketing & Sales Team and pushing product in market thru more
than 15000 doctors.
Responsible for Wholesale and Corporate Sales, Sales evaluation and initiate to develop sales
volume.
Establish new customer base along with new sales opportunities, initiate action plan to move
toward and secure new business models for the Company.
Supervise all Recruitment's, Training & Dismissal of Employees involved in Marketing & Sales.
Develop and Manage Customer Relationships in order to retain Existing Customers and Revenue
Growth.
Generate Daily/Monthly Reports as well as Quarterly Reports and routine crosscheck the quality
and utilization of Existing Customers.
Client Visit (focusing on Sales, Customer Care, Product Branding & Company Branding).
Product Branding, Promotional Plan, Budgeting & Execution.
Company Achievement:
Increased 42% of the sales growth after joining in the company in the year of 2015.
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Introduced Key Performance Indicator (KPI) of the sales force, Daily Strike Rate (DSR), Channel
Contribution thru product differentiation, theme based yearly convention with retailers and
wholesalers, website development.
Brought company revenue of BDT 54 crore per year and 98% of the target and 0.45% market
share in pharmaceutical industry.
2. Company Name: Astra Biopharmaceuticals Ltd. (Website: www.astrabiopharma.com )
Designation: General Manager (Sales and Marketing) Duration: From June 2011 to May 2014
Job Responsibility:
Leading the entire team of 200 people from Sales Department, Product Management Department,
Distribution Department, Training, Market Research, and DTP Department with all necessary
strategic business need, product and distribution development and marketing communication in
the portfolio.
Taking care of the Design of different branding materials such as literature, poster, leafet,
signboard etc.
Arranging different event with the doctors every year & managing the media activities like paper
ads.
Preparing all AVs, POS materials, branding tools for the purpose of business development.
Directing the branding activities, promoting the existing products of different categories and
launching new products by doing adequate market analysis.
Analyzing the market need, assisting the operation department to prepare material requirement
planning, forecasting the demand, sourcing of high quality raw material and comply with cGMP,
liaising with other departments like finance, product development and supply chain to ensure
business growth.
To visit customers as and when required assessing implementation and outcome of given
strategies as well as to identify newer needs of the market.
To conduct the “Brand review meeting” with Managing Director and Directors where we discuss
about the key brands, strategies, success and failure of every month and taken corrective
measures.
Medical communications and promo materials are in line with MSD guidelines.
Analyzing the competitor’s activities, product quality and preparing sales and marketing plan,
promotional budget requirement accordingly & providing adequate motivation and assistance to
the entire team to achieve their target thru influential and situational leadership style.
Achievement:
Joined as the second employee of the company and left the company by boosting up sales up to
20 crore per annum from startup within 3 years with 200 effective salesman and 5000 doctors.
Introduced 42 new products and penetrated them in market successfully.
3. Company Name: Square Pharmaceuticals Ltd. (Website: www.squarepharma.com.bd )
Designation 1: Sales Manager Duration: From Jan 2004 to Oct 2010
Job Responsibility:
SWOT analysis of Pharmaceuticals business.
Participate in market & sales planning activities (i.e. rearrangement of market/ Territory/
Region), planning of control guideline on FFs activities and scope for improving Square’s
competitive position.
Monitoring FFs activities as per company rules and regulations.
Identifying under-performing markets, find out their specific weak areas and preparing plans for
improvement.
Preparing Doctors, Institutions data base & update regularly.
Monitoring the sales and target on regular basis and developing appropriate strategies to achieve
the target.
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Identifying new market opportunities, analyzing competitive environment and targeting a new
market.
Designation 2: Asst. Manager (Market Research & Planning) Duration: From Jan ’03 to Dec ’03
Job Responsibility:
Monthly/quarterly sales target setting and planning to achieve the same by individual
MPO/SMPOs.
Participate in market & sales planning activities by conducting monthly sales conference.
Provide training to MPOs and SMPOs & monitor competitor’s strategies and take necessary
measures.
Designation 3: Senior Executive (Market Research & Planning) Duration: From Jan ’00 to Dec ’02
Job Responsibility:
Visit doctors & chemist to generate prescription and collect order.
Pre and post call follow up and analysis and monitoring party wise unit and value sales.
Monitor competitor’s activities and outstanding collection of different Clinics and Organizations.
Identifying new market opportunities, analyzing competitive environment and targeting a new
market.
Designation 4: Executive (Institutional Marketing) Duration: From Jan ’98 to Dec ’99
Job Responsibility: Taking care of institutional client, big medical institutes like DMC, DGMS, etc.
Designation 5: Sr. Medical Promotion Officer Duration: From Jan ’95 to Dec ’97
Job Responsibility: visiting doctor’s chamber, convincing them to prescribe products.
Achievement:
Awarded for “Best Medical Promotion Officer” in 1995 and Promoted to “Sr. Medical
Promotion Officer” for Commendable Performance.
Awarded for “Best Sr. Medical Promotion Officer” in 1996 for Admirable Performance.
Awarded for “Best Sr. Medical Promotion Officer” in 1997 for Commendable Performance.
Promoted to Executive, Institutional Marketing in 1998 for Outstanding Performance.
Promoted to Sr. Executive, Market Research & Planning in 2000 for Excellent Performance.
Promoted to Asst. Manager, Market Research & Planning in 2002 for Commendable
Performance.
Promoted to “Sales Manager” in 2004 for Brilliant Performance.
Lead a team of 120 people, 6000 doctors and brought revenue of about BDT 40 crore per annum.
4. Company Name: Eskayef Bangladesh Ltd. (Website: www.skfbd.com )
Designation: Medical Services Officer. Duration: From Jan ’91 to Jul ’94
5. Company Name: Opsonin Pharma Ltd. (Website: www.opsonin.com )
Designation: Medical Promotion Officer. Duration: From Jan ’89 to Dec ’90
Academic Qualification:
Exam Name of Institute Year Discipline Grade/ Class
BSc Gafargaon Govt. College (Under Dhaka University) 1986 Science Second Class
HSC Notre Dame College, Dhaka 1983 Science First Division
SSC Motijheel Govt. Boy’s High School, Dhaka 1981 Science First Division
Interest and Hobbies: Traveling, Reading Books, Music and Watching Sports like Football, Cricket etc.
Soft Skill: Teamwork, Convincing, Inspiring, Influencing, Negotiation, Leadership Skill.
Computer Skill: Sound in Microsoft Word, Excel, Microsoft Project and Power Point presentation.
Language: Fluent in Bangla and English.
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Mentoring Activities: Provided in house training to the sales team on the following topics:
1. Successful Basic Selling Skills
2. Brand and Market Promotional
Activities.
3. Market Penetration Strategy.
4. Distribution Channel Development
Processes.
Technical/ Managerial Trainings with Participation Certificate:
Sl Workshop Name Duration Trainer/Organizer
1 Market Segmentation and Customer Identification 01 week DCCI Business Inst
2 Effective Business Communication 01 year Square & IBA
3 Techniques for Solving Problem 01 week Square Pharma
4 How to Manage Your Employees 03 days Square Pharma
5 Refining your Managerial Skills 03 weeks Square Pharma
6 Leadership Training 02 days Square Pharma
7 Leadership Skill Development 03 days Biopharma
Professional Strength:
1. Strong Leadership Quality in the field of
Sales, Marketing, Business
Development & Strategic Business
Planning.
2. Comprehensive Pharmaceuticals
Marketing Knowledge and Presentation
Skill.
3. Communication and Facilitation.
4. Problem Solving and Decision Making.
5. Flexible, Assertive and Adaptable.
6. National/Regional/Area/Territory
Growth Management.
7. New Product Launch & Market
Research
8. Strategic Market Positioning
9. Need Assessment & Product Branding
10. Negotiation Capability.
11. Budget Administration & Management.
12. Recruiting and Staffing Initiatives.
Special Strength:
Visited all the 64 districts and more than 410 Thana’s physically. Well aware about the doctors profile
and competitors activities & sound about the Pharmaceuticals Industry of Bangladesh.
REFERENCES:
1. Mr. M Aminul Haque
General Manager, Sales
Square Pharmaceuticals Ltd
Contact Number: +88 01711 543 675
Email: aminul@squaregroup.com
Relationship: Professional
2. Dr. M Shahid Iqbal Sarkar
Director, Sales and Marketing
Concord Pharmaceuticals Limited
Contact Number: +88 01911 145 000
Email: drsarkar.iqbal@gmail.com
Relationship: Professional
“I CERTIFY THAT ALL INFORMATION STATED IN THIS RESUME IS TRUE AND COMPLETE
TO THE BEST OF MY KNOWLEDGE, I AUTHORIZE THE RECEIVER OF THIS RESUME TO
VERIFY THE INFORMATION PROVIDED IN THIS RESUME”
Yours Truly,
Md. Mynul Islam Date: 10/04/2016