SlideShare a Scribd company logo
The Passenger Journey
    at CDG airport

Audencia Nantes - MS MDC - April 2013
Marc Besnard - Alexandre Pichot - Hugo Rodrigues - Edgar Roussille
8h                                10h                          11h                                               11h20                         11h45                     11h55                                   12h30                                     12h45                  13h
ANGELIQUE
                       Leasure               ARRIVAL                                                                        CHECK-IN                                                             SECURITY CHECK                                                                               BOARDING
                       Mom
                       42yo                                                            FLIGHT    TIME   CHECKIN
                                                                                                                                                                                                                                                         FLIGHT   TIME   GATE



                       2 kids                         AIRLINE
                                                      TICKET
                                                                                                                                                                                                                                                                                        €
                                                                                                                                                                                                                                                                                        €
                                      Luggage         Check for:         Transfer to                                                      Walk to                      BOARDING                    Walk to                                                                                     Walk to           BOARDING
                                     Preparation      Terminal?           Terminal                                PIck up a cart        Check-in desk   Queue   ID       CARD       Leave cart    Gate group      Queue
                                                                                                                                                                                                                                             ID          Check boarding time     DUTY           Gate     Queue     CARD          ID
                                                                                       Check Flight Time                                                                                                                   Security                                              FREE                                                 Take Off
                                                        Time?                           & Check-in desk                                                                                                                                                        & gate
                                                                                                                                                                     Check-in                                             Check point      Customs                               Shopping                             Boarding
                                                                                                                                                                                                                                        Passport check


Paris-Santorin (Greece)
for 1 week, all inclusive
                                 +
Expectations:

Key Motivators
-   No unexpected event
-   No delay
-   No noise
-   To find her way easily
-   No stress for her kids


                                 -
                                                     “I always got that                                                              “The children are                                                         “Security checks are long
                                                   feeling of forgetting                                                           always playing with                                                            and stressful for my                                     “Let the holidays begin!”
                                                         something”                                                                 the cart, it’s tiring”                                                             children”
8h                     10h                          11h                                          11h20                         11h45                      11h55                                12h30                                       12h45                   13h
ANNE
                   Leasure          ARRIVAL                                                                    CHECK-IN                                                         SECURITY CHECK                                                                              BOARDING
                   Child
                   8yo                                                    FLIGHT    TIME   CHECKIN
                                                                                                                                                                                                                                     FLIGHT   TIME   GATE



                   1st timer
                                         Luggage            Transfer to                                                 Walk to                      BOARDING                     Walk to                                                                                    Walk to            BOARDING
                                        Preparation          Terminal                                PIck up a cart   Check-in desk   Queue   ID       CARD        Leave cart    Gate group   Queue
                                                                                                                                                                                                                         ID          Check boarding time       DUTY           Gate     Queue      CARD          ID
                                                                          Check Flight Time                                                                                                            Security                                                FREE                                                  Take Off
                                                                           & Check-in desk                                                                                                                                                 & gate
                                                                                                                                                   Check-in                                           Check point      Customs                                 Shopping                              Boarding
                                                                                                                                                                                                                    Passport check



Paris-Santorin (Greece)
for 1 week, all inclusive      +
Expectations:

Key Motivators
- To see the planes
- To play, to have fun
- Not to carry any luggage
- To get some gifts
- To share a moment with her
family
                               -
                                                                                                          “Cart races are so                                                                                                                                “Mom bought                  “It was the first time I
                                                                                                                                                                “Airports are boring”                 “Policemen are
                                                                                                               funny!”                                                                                                                                       candies and               could see planes from so
                                                                                                                                                                                                           scary”
                                                                                                                                                                                                                                                             magazines”                           close”
11h                                  12h                                                   12h10                                      12h30                                                             12h50                 13h
FREDERIC
                      Business           CHECK-IN                                        ARRIVAL                                        SECURITY CHECK                                                                                         BOARDING
                      Single
                      33yo                                                                     FLIGHT   TIME   CHECKIN
                                                                                                                                                                                 FLIGHT   TIME   GATE




                      Airline club                           BOARDING
                                                               PASS
                      member                   Luggage      Internet Check-In    Transfer to
                                                                                  Terminal
                                                                                                                          Walk to
                                                                                                                                                                     ID
                                                                                                                                                                                                        Walk to
                                                                                                                                                                                                                          Work at Airline lounge
                                                                                                                                                                                                                                                              BOARDING
                                                                                                                                                                                                                                                                CARD          ID
                                              Preparation                                                                Gate group     Queue                                    Check boarding time     Gate                                         Queue
                                                                                               Check Flight Time                                   Security                                                                                                                        Take Off
                                                                                                 & Gate group                                                                          & gate
                                                                                                                                                  Check point      Customs                                                                                         Boarding
                                                                                                                                                                Passport check



Paris-Frankfurt (Germany)
for 4 days, business trip            +
Expectations:

Key Motivators
-   Efficiency
-   No unexpected event
-   No waiting
-   No disturbance
-   To have internet access
-   Private lounge space
                                     -
                                         “I hate packing                                                                                        “I don’t like                                                      “I finally get to chill a bit,
                                         up, it’s so long                                                                                         waiting”                                                        check my emails, my calls...”
                                          and tiresome”
RECOMMENDATIONS
WAITING TIME
To mix Check-in and Security check: to do everything at once so
that we do not have to undergo a stressfull moment twice. Plus it
would become easier to act on that particular moment in order to
provide a more positive experience.

“Express Way” for business travellers: The first thing to do would
be to get existing solutions better known and then, to work on a
better interoperability between all the services that allow
passengers to go faster through the airport (PARAFE...).
RECOMMENDATIONS
BOARDING
They already have a relatively good time within boarding lounges
and gate areas but the very moment when they get on the plane is
still problematic:

 - On the gateway, it is often chilly, windy and sometimes not very
 stable
 - The bus is often crowded and passengers do not usually expect
 that inconvenient extra-step to get on the plane.

To entertain the passenger on his/her way onto the plane:
 - Gateway’s walls or bus’ windows could display photos & videos
 of the destination
 - Relax, zen music
 - Red light within these places to provide a comfy, secure feeling
CONCEPT IDEA
Goal: To make it easier for the passenger to find his/her way
through the airport and so reducing the stress related to the
waste of time when they try to find where to go.

A mobile app that would take the passenger by the hand:
 - Before the trip:
    - To provide useful information about the destination (Visa,
    Customs regulations, How to best prepare for Jet lag...)
    - Linked with a personnal space with a “To do” list.
    - Push notifications about travel planning and any useful info.

 - Inside the airport:
    - By using geolocalization services, passengers would get direct
    and personalized indications on where to go and when.
    - Useful tips like “You should park your car on Parking B - zone X
    to be closer to your checkin desk, number B43”.
    - When the passenger is not moving or located in a waiting area,
    they could discover the duty free products and start shopping.

More Related Content

What's hot

BBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines CredentialsBBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines Credentials
BBDOGuerrero
 
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Bao Nhu Tran
 
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2OTối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Kien Doan
 

What's hot (20)

Market entry strategy ooh
Market entry strategy oohMarket entry strategy ooh
Market entry strategy ooh
 
BBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines CredentialsBBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines Credentials
 
E-commerce usage in Vietnam
E-commerce usage in VietnamE-commerce usage in Vietnam
E-commerce usage in Vietnam
 
Project report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketingProject report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketing
 
Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019
 
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
 
Chin Media Credential
Chin Media CredentialChin Media Credential
Chin Media Credential
 
Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419
 
Video sns popularity in vietnam (Tik tok, Kwai)
Video sns popularity in vietnam (Tik tok, Kwai)Video sns popularity in vietnam (Tik tok, Kwai)
Video sns popularity in vietnam (Tik tok, Kwai)
 
VIỆT NAM INSIGHT COLLECTION 2022
VIỆT NAM INSIGHT COLLECTION 2022VIỆT NAM INSIGHT COLLECTION 2022
VIỆT NAM INSIGHT COLLECTION 2022
 
A Study on estimating demand of MBA Course amoung College Students
A Study on estimating demand of MBA Course amoung College StudentsA Study on estimating demand of MBA Course amoung College Students
A Study on estimating demand of MBA Course amoung College Students
 
Báo cáo Connected Consumer Q1 năm 2023
Báo cáo Connected Consumer Q1 năm 2023Báo cáo Connected Consumer Q1 năm 2023
Báo cáo Connected Consumer Q1 năm 2023
 
Young Marketers 5+1 The Second Chance +Phan Tuấn Anh
 Young Marketers 5+1 The Second Chance +Phan Tuấn Anh Young Marketers 5+1 The Second Chance +Phan Tuấn Anh
Young Marketers 5+1 The Second Chance +Phan Tuấn Anh
 
Instant coffee for vietnamese
Instant coffee for vietnameseInstant coffee for vietnamese
Instant coffee for vietnamese
 
Survey about Hanoi & HCM city image
Survey about Hanoi & HCM city imageSurvey about Hanoi & HCM city image
Survey about Hanoi & HCM city image
 
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
Kantar  -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_versionKantar  -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
 
Presentation on e business of chaldal.com
Presentation on e business of chaldal.comPresentation on e business of chaldal.com
Presentation on e business of chaldal.com
 
The 6 Cloud Kitchen Business Models and How They Work
The 6 Cloud Kitchen Business Models and How They WorkThe 6 Cloud Kitchen Business Models and How They Work
The 6 Cloud Kitchen Business Models and How They Work
 
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2OTối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
 
Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4Assignment 2 - Elite 8 - team 4
Assignment 2 - Elite 8 - team 4
 

Viewers also liked

AIA-Helsinki Final-New Template
AIA-Helsinki Final-New TemplateAIA-Helsinki Final-New Template
AIA-Helsinki Final-New Template
George Demetriades
 
Digital Business Transformation Thoughts
Digital Business Transformation ThoughtsDigital Business Transformation Thoughts
Digital Business Transformation Thoughts
George Demetriades
 
Airport Process Improvement Project
Airport Process Improvement ProjectAirport Process Improvement Project
Airport Process Improvement Project
Jai Prakash Tiwari
 

Viewers also liked (20)

AIA-Helsinki Final-New Template
AIA-Helsinki Final-New TemplateAIA-Helsinki Final-New Template
AIA-Helsinki Final-New Template
 
IC-IC Passenger journey
IC-IC Passenger journeyIC-IC Passenger journey
IC-IC Passenger journey
 
Passenger and Airport Collaboration through Technology (PACT)
Passenger and Airport Collaboration through Technology (PACT)Passenger and Airport Collaboration through Technology (PACT)
Passenger and Airport Collaboration through Technology (PACT)
 
Travel Information: a passenger perspective
Travel Information: a passenger perspectiveTravel Information: a passenger perspective
Travel Information: a passenger perspective
 
How airports can use social media to drive retail
How airports can use social media to drive retailHow airports can use social media to drive retail
How airports can use social media to drive retail
 
Mapping the customer journey, ISITE Design 2011
Mapping the customer journey, ISITE Design 2011Mapping the customer journey, ISITE Design 2011
Mapping the customer journey, ISITE Design 2011
 
Introduction to mobile apps and mobile websites
Introduction to mobile apps and mobile websitesIntroduction to mobile apps and mobile websites
Introduction to mobile apps and mobile websites
 
Digital Business Transformation Thoughts
Digital Business Transformation ThoughtsDigital Business Transformation Thoughts
Digital Business Transformation Thoughts
 
Michael Zaddach - Session B: Travelers & technology - it's an emotional journey
Michael Zaddach - Session B: Travelers & technology - it's an emotional journeyMichael Zaddach - Session B: Travelers & technology - it's an emotional journey
Michael Zaddach - Session B: Travelers & technology - it's an emotional journey
 
India Aviation ICT Forum - Nick Gates, SITA
India Aviation ICT Forum - Nick Gates, SITAIndia Aviation ICT Forum - Nick Gates, SITA
India Aviation ICT Forum - Nick Gates, SITA
 
Introduction Mobile Apps
Introduction Mobile AppsIntroduction Mobile Apps
Introduction Mobile Apps
 
Miroforidis Slides PP97-2003
Miroforidis Slides PP97-2003Miroforidis Slides PP97-2003
Miroforidis Slides PP97-2003
 
Improving 'life on the go' - Marc Cardinal, Aéroports de Montréal
Improving 'life on the go' - Marc Cardinal, Aéroports de MontréalImproving 'life on the go' - Marc Cardinal, Aéroports de Montréal
Improving 'life on the go' - Marc Cardinal, Aéroports de Montréal
 
Airport Process Improvement Project
Airport Process Improvement ProjectAirport Process Improvement Project
Airport Process Improvement Project
 
Eindhoven Airport - Digital Activities 2014
Eindhoven Airport - Digital Activities 2014Eindhoven Airport - Digital Activities 2014
Eindhoven Airport - Digital Activities 2014
 
Perfecte customer journey DDC
Perfecte customer journey DDCPerfecte customer journey DDC
Perfecte customer journey DDC
 
The Airport of the Future
The Airport of the FutureThe Airport of the Future
The Airport of the Future
 
Introduction To Mobile Application Development
Introduction To Mobile Application DevelopmentIntroduction To Mobile Application Development
Introduction To Mobile Application Development
 
The Digital Airline
The Digital AirlineThe Digital Airline
The Digital Airline
 
Introduction to Airline Information System
Introduction to Airline Information SystemIntroduction to Airline Information System
Introduction to Airline Information System
 

More from Nicolas Minv

What's next ! place à l'entreprise créative !
What's next ! place à l'entreprise créative !What's next ! place à l'entreprise créative !
What's next ! place à l'entreprise créative !
Nicolas Minv
 

More from Nicolas Minv (16)

Patient centered design : treating bipolar illness
Patient centered design : treating bipolar illnessPatient centered design : treating bipolar illness
Patient centered design : treating bipolar illness
 
Une approche design thinking pour les victimes d'infractions pénales
Une approche design thinking pour les victimes d'infractions pénalesUne approche design thinking pour les victimes d'infractions pénales
Une approche design thinking pour les victimes d'infractions pénales
 
Data visualization and communication
Data visualization and communicationData visualization and communication
Data visualization and communication
 
Tracking et motivation dans le sport : etude de cas sur le cyclisme avec une ...
Tracking et motivation dans le sport : etude de cas sur le cyclisme avec une ...Tracking et motivation dans le sport : etude de cas sur le cyclisme avec une ...
Tracking et motivation dans le sport : etude de cas sur le cyclisme avec une ...
 
L'expérience usager aux urgences hospitalières
L'expérience usager aux urgences hospitalièresL'expérience usager aux urgences hospitalières
L'expérience usager aux urgences hospitalières
 
What's next, les outils
What's next, les outilsWhat's next, les outils
What's next, les outils
 
What's next ! place à l'entreprise créative !
What's next ! place à l'entreprise créative !What's next ! place à l'entreprise créative !
What's next ! place à l'entreprise créative !
 
Les marques et la notion d'interaction digitale : quels leviers pour quelles ...
Les marques et la notion d'interaction digitale : quels leviers pour quelles ...Les marques et la notion d'interaction digitale : quels leviers pour quelles ...
Les marques et la notion d'interaction digitale : quels leviers pour quelles ...
 
Brand management & design thinking in the wine industry - a case study of new...
Brand management & design thinking in the wine industry - a case study of new...Brand management & design thinking in the wine industry - a case study of new...
Brand management & design thinking in the wine industry - a case study of new...
 
Optimiser l'experience dans les lieux de transport : la gare comme lieu de so...
Optimiser l'experience dans les lieux de transport : la gare comme lieu de so...Optimiser l'experience dans les lieux de transport : la gare comme lieu de so...
Optimiser l'experience dans les lieux de transport : la gare comme lieu de so...
 
Quelles perceptions pour une alternative au matériau plastique d'origine fossile
Quelles perceptions pour une alternative au matériau plastique d'origine fossileQuelles perceptions pour une alternative au matériau plastique d'origine fossile
Quelles perceptions pour une alternative au matériau plastique d'origine fossile
 
BRANDS AND DESIGN, a presentation at DMI's research conference
BRANDS AND DESIGN, a presentation at DMI's research conferenceBRANDS AND DESIGN, a presentation at DMI's research conference
BRANDS AND DESIGN, a presentation at DMI's research conference
 
Alavanja adrijana these_professionnelle
Alavanja adrijana these_professionnelleAlavanja adrijana these_professionnelle
Alavanja adrijana these_professionnelle
 
L'expérience client en aéroport et le rôle du design dans sa conception
L'expérience client en aéroport et le rôle du design dans sa conceptionL'expérience client en aéroport et le rôle du design dans sa conception
L'expérience client en aéroport et le rôle du design dans sa conception
 
L'expérience patient en chambre stérile
L'expérience patient en chambre stérileL'expérience patient en chambre stérile
L'expérience patient en chambre stérile
 
L'impact de la personnalisation sur une marque
L'impact de la personnalisation sur une marqueL'impact de la personnalisation sur une marque
L'impact de la personnalisation sur une marque
 

Recently uploaded

Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 

Recently uploaded (20)

Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Easy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerEasy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your Computer
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 

Charles de Gaulle Airport's user journey

  • 1. The Passenger Journey at CDG airport Audencia Nantes - MS MDC - April 2013 Marc Besnard - Alexandre Pichot - Hugo Rodrigues - Edgar Roussille
  • 2. 8h 10h 11h 11h20 11h45 11h55 12h30 12h45 13h ANGELIQUE Leasure ARRIVAL CHECK-IN SECURITY CHECK BOARDING Mom 42yo FLIGHT TIME CHECKIN FLIGHT TIME GATE 2 kids AIRLINE TICKET € € Luggage Check for: Transfer to Walk to BOARDING Walk to Walk to BOARDING Preparation Terminal? Terminal PIck up a cart Check-in desk Queue ID CARD Leave cart Gate group Queue ID Check boarding time DUTY Gate Queue CARD ID Check Flight Time Security FREE Take Off Time? & Check-in desk & gate Check-in Check point Customs Shopping Boarding Passport check Paris-Santorin (Greece) for 1 week, all inclusive + Expectations: Key Motivators - No unexpected event - No delay - No noise - To find her way easily - No stress for her kids - “I always got that “The children are “Security checks are long feeling of forgetting always playing with and stressful for my “Let the holidays begin!” something” the cart, it’s tiring” children”
  • 3. 8h 10h 11h 11h20 11h45 11h55 12h30 12h45 13h ANNE Leasure ARRIVAL CHECK-IN SECURITY CHECK BOARDING Child 8yo FLIGHT TIME CHECKIN FLIGHT TIME GATE 1st timer Luggage Transfer to Walk to BOARDING Walk to Walk to BOARDING Preparation Terminal PIck up a cart Check-in desk Queue ID CARD Leave cart Gate group Queue ID Check boarding time DUTY Gate Queue CARD ID Check Flight Time Security FREE Take Off & Check-in desk & gate Check-in Check point Customs Shopping Boarding Passport check Paris-Santorin (Greece) for 1 week, all inclusive + Expectations: Key Motivators - To see the planes - To play, to have fun - Not to carry any luggage - To get some gifts - To share a moment with her family - “Cart races are so “Mom bought “It was the first time I “Airports are boring” “Policemen are funny!” candies and could see planes from so scary” magazines” close”
  • 4. 11h 12h 12h10 12h30 12h50 13h FREDERIC Business CHECK-IN ARRIVAL SECURITY CHECK BOARDING Single 33yo FLIGHT TIME CHECKIN FLIGHT TIME GATE Airline club BOARDING PASS member Luggage Internet Check-In Transfer to Terminal Walk to ID Walk to Work at Airline lounge BOARDING CARD ID Preparation Gate group Queue Check boarding time Gate Queue Check Flight Time Security Take Off & Gate group & gate Check point Customs Boarding Passport check Paris-Frankfurt (Germany) for 4 days, business trip + Expectations: Key Motivators - Efficiency - No unexpected event - No waiting - No disturbance - To have internet access - Private lounge space - “I hate packing “I don’t like “I finally get to chill a bit, up, it’s so long waiting” check my emails, my calls...” and tiresome”
  • 5. RECOMMENDATIONS WAITING TIME To mix Check-in and Security check: to do everything at once so that we do not have to undergo a stressfull moment twice. Plus it would become easier to act on that particular moment in order to provide a more positive experience. “Express Way” for business travellers: The first thing to do would be to get existing solutions better known and then, to work on a better interoperability between all the services that allow passengers to go faster through the airport (PARAFE...).
  • 6. RECOMMENDATIONS BOARDING They already have a relatively good time within boarding lounges and gate areas but the very moment when they get on the plane is still problematic: - On the gateway, it is often chilly, windy and sometimes not very stable - The bus is often crowded and passengers do not usually expect that inconvenient extra-step to get on the plane. To entertain the passenger on his/her way onto the plane: - Gateway’s walls or bus’ windows could display photos & videos of the destination - Relax, zen music - Red light within these places to provide a comfy, secure feeling
  • 7. CONCEPT IDEA Goal: To make it easier for the passenger to find his/her way through the airport and so reducing the stress related to the waste of time when they try to find where to go. A mobile app that would take the passenger by the hand: - Before the trip: - To provide useful information about the destination (Visa, Customs regulations, How to best prepare for Jet lag...) - Linked with a personnal space with a “To do” list. - Push notifications about travel planning and any useful info. - Inside the airport: - By using geolocalization services, passengers would get direct and personalized indications on where to go and when. - Useful tips like “You should park your car on Parking B - zone X to be closer to your checkin desk, number B43”. - When the passenger is not moving or located in a waiting area, they could discover the duty free products and start shopping.