The document summarizes the work of an advertising agency and its approach to developing effective marketing campaigns. It discusses how the agency uses insights into consumer behavior to create ideas for clients that achieve business results. It also provides examples of campaigns developed for clients in various industries that increased sales, brand metrics, and won creative awards. The agency focuses on developing integrated marketing strategies across different channels to effectively reach target audiences.

2. The Best Work, Works Best

6. Services proximity digital mobile data analytics direct live promotion

8. It’s The Message , Not The Medium

9. The Idea Is The Framework, The Medium The Method of Delivery

10. You Cannot March Your Message Across A Bridge of Money & Hope It Will Connect

12. Creating Compelling Content Data Behavior Research Brand Engagement Channel Ideas Content

16. Our Process For Developing Total Work Ideas

23. The Work

25. Get: ‘Global Connectors’ Who : Live in an on demand world, with the expectation that everything should be available to them in the way they want it 24/7 To: Re-evaluate Bayan Telecommunications By: Telling them that life can get better with Bayan The Creative Brief

31. Get: Young adults, 20-34 years old from ABC economic classes Who : Rely on food delivery service whenever they’re pressed for time To: Make Pizza Hut Delivery their top-of-mind delivery option By: Pizza Hut lets you enjoy your pizza at the time you expect it to be there The Creative Brief

34. The Results

37. Anecdotal Results The expression “Hate Late?” has started to become part of the general vernacular too, especially in places where punctuality redounds to productivity. This was taken from a construction site

46. The Best Work, Works Best