project accomplished by Supriya Gope in collaboration with Abhijit Paul

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DECLARATION
I hereby truthfully declare that the Project report entitled “ A Study on estimating Demand
for MBA Course among the college students in your area. ” submitted to the ICFAI
University Tripura in partial fulfillment of the requirements for the award of the degree of
Masters of Business Administration is a record of original project work done by me, under
the guidance and supervision of Dr. Dipangshu Dev Chowdhary, Assistant Professor, ICFAI
University Tripura and it has not formed the basis for the award of any
Degree/Diploma/Fellowship or other similar title to any candidate of any University.
Signature:- ________________
Date:- __________________________
Abhijit Paul
MBA 1st Year
Id No:- 19IUT0160050
Faculty of Management Studies
ICFAI University Tripura
Signature:- ________________
Date:- __________________________
Dr. Dipangshu Dev Chowdhury,
Assistant Professor,
Faculty of Management Studies
ICFAI University Tripura

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ACKNOWLEDGEMENT
I am extremely thankful to Dr. Dipangshu Dev Chowdhary, Assistant Professor, ICFAI
University Tripura, without whose guidance it would have not been possible on my part to complete
the live Project.
I am very thankful to my parents and friends who have helped me a lot in collecting the necessary
information. Their loving and caring words of praise have really encouraged me.
Thanking You
Yours Sincerely
Abhijit Paul
M. B. A. 1st
Year (1st Semester)

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CONTENT
SL. NO. TOPIC PAGE NO.
1 Declaration 2
2 Introduction 3
3 Objectives 5
4 Methodology 5
5 Data Analysis 6
6 Findings 20
7 Conclusion 21

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INTRODUCTION
In general, to "demand" means to "ask for urgently." That said, the concept of demand takes
on a very particular, and somewhat different, meaning in economics. Economically speaking,
to demand something means to be willing, able and ready to purchase a good or service. Let's
examine each of these requirements in turn:
 Willing to purchase—Being willing to purchase simply means that one likes an item
enough to want to buy it, and this is usually what people think of when they encounter
the concept of demand. However, it's important to remember that, while it's good to
want things, desire to purchase is not the only requirement for economic demand.
 Able to purchase— Wanting to purchase an item doesn't mean a whole lot if one
doesn't have the means to make the transaction happen. Therefore, the ability to
purchase is another important factor in demand. Economists don't specify how an
individual must be able to pay for an item—he can pay with cash, check, credit card,
money borrowed from friends or taken from the piggy bank, etc.
 Ready to purchase—Demand is, by its nature, a current quantity, so an individual is
only said to demand something if he is willing and able to purchase it now as opposed
to some point in the future.
Putting these three requirements together, it is reasonable to think of demand as answering
the question "If a seller were to show up right now with a whole truckload of the item in
question, how much would an individual purchase?" Demand is a pretty straightforward
concept, but there are a few other things to keep in mind.
The Master of Business Administration (MBA) is an internationally-recognized degree designed to
develop the skills required for careers in business and management. The value of the MBA, however,
is not limited strictly to the business world. An MBA can also be useful for those pursuing a
managerial career in the public sector, government, private industry, and other areas.

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Most MBA programs include a "core" curriculum of subjects, such as accounting, economics,
marketing, and operations, as well as elective courses that allow participants to follow their
own personal or professional interests. Some schools require that MBA candidates complete
an internship at a company or organization, which can lead to concrete job opportunities after
the program. Quality business schools generally require that candidates have at least a few
years of professional work experience before starting an MBA program. Applicants are also
asked to submit Graduate Management Admission Test (GMAT) or Graduate Record
Examinations (GRE) scores, academic transcripts, letters of reference, and an essay or
statement of purpose that reflects why they want to pursue an MBA
The MBA is currently the most popular professional degree program in the world. Today there are
over 2,500 MBA programs offered worldwide; most are offered in English. First introduced at
universities in the United States around the turn of the 20th century, MBA programs have evolved to
keep up with the demands of the times. While traditional two-year MBA programs are still common,
especially in the United States,one-year programs have become increasingly popular. Part-time and
online programs are also widely available for professionals not willing or unable to take a year or two
off to do a full-time program. Executive MBA (EMBA) programs are part-time programs targeted at
professionals with more years of managerial experience than traditional MBA candidates.

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OBJECTIVES
 To find the demand of MBA Students among the college students in my area.
METHODOLOGY
Sampling:-
 Sample Size: - 30 Nos.
 Sampling Technique: - Convenient Sampling.
 Area:- Ushabazar, Agartala.
Data Capturing Instruments:-
 Structured questionnaire.
Data Analysis:-
 Percentage Analysis
 Statistical Analysis with Bar and Pie Chart

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50%50%
GENDER
MALE FEMALE
DATA ANALYSIS
1.What is your gender?
Male [] Female []
GENDER
Male 15
Female 15
INTERPRETATION:-
In the above Pie Chart, we can see that there are 50% of male respondents and 50% of
Female respondents.

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30%
70%
0%
0%
AGE
BELOW 18 19-25 YEARS 26-32 YEARS ABOVE 31 YEARS
2. Age:-
Below 18 [] 19-25 years [] 26-32 years [] Above 32 []
AGE
BELOW 18 9
19-25 YEARS 21
26-32 YEARS 0
ABOVE 31 YEARS 0
INTERPRETATION:-
In the above Pie Chart, we can see that are 70% of respondents are of 19-25 years of age and
30% of respondents are of age below 18.

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47%
23%
10%
20%
FAMILY INCOME
BELOW RS 3,00,000 RS 3,00,001- 5,00,000
RS 5,00,001- 10,00,000 ABOVE RS 10,00,000
3. How much is your family Annual Income?
Below Rs 3, 00,000 [] Rs 3, 00,001- 5, 00,000 []
Rs 5, 00,001- 10, 00,000 [] Above Rs 10, 00,000 []
FAMILY INCOME
BELOW RS 3,00,000 14
RS 3,00,001- 5,00,000 7
RS 5,00,001- 10,00,000 3
ABOVE RS 10,00,000 6
30
In this illustration, 47% which is highest comprises of respondents with the family income of
below Rs 3,00,000, 23% of total respondents are with income Rs 3,00,001- 5,00,000 , 20%
respondents gets income above Rs 10,00,000 and the rest gets a salary between Rs 5,00,001-
10,00,000.

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CLASS X
0%
CLASS XII
47%
UNDER
GRATUATION
43%
DIPLOMA
10%
OTHERS
0%
COURSE COMPLETED
4. What is your latest course completed?
Class X [] Class XII [] Under Graduation []
Diploma [] Others []
COURSE COMPLETED
CLASSX 0
CLASSXII 14
UNDER GRATUATION 13
DIPLOMA 3
OTHERS 0
In this illustration, 47% which is highest comprises of respondents completed Class XII, 43%
of total respondents had done their Under Graduation, 10% respondents had completed their
Diploma.

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97%
3%
HEARD ABOUT MBA COURSES
YES NO
5. Have you heard of Masters of Business Administration (MBA Course)?
Yes [] No []
HEARD ABOUT MBA COURSES
YES 29
NO 1
In this illustration, 97% respondents had heard about MBA course and rest 3% did not heard
about any MBA course.

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70%
30%
WANT TO PURSUE
YES NO
6. Do you want to pursue MBA Course?
Yes [] No []
WANT TO PURSUE
YES 21
NO 9
In this illustration, 70% respondents want to do MBA course and rest 30% don’t want to do
MBA course.

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7. What was your last field of study?
Arts (B.A, BFA, Music & Arts) [] Commerce (BBA,B.Com) []
Science (B.Tech, B.Sc, etc) []
LAST FIELD OF STUDY
ARTS(B.A,BFA,MUSIC & ARTS,ETC) 8
COMMERCE (BBA,B.COM, ETC) 16
SCIENCE(B.TECH,B.SC,ETC) 5
In this illustration, 55% respondents completed their previous course in Commerce, 28% did
in Arts and rest 17% did in Science.
ARTS(B.A, BFA,
MUSIC & ARTS, ETC)
28%
COMMERCE (BBA,
B.COM, ETC)
55%
SCIENCE(B.TECH,
B.SC, ETC)
17%
LAST FIELD OF STUDY

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8. What are you pursuing now?
BBA [] B.COM [] B.SC [] B.TECH []
BCA [] B.A [] Others……………………………
WHAT ARE YOU PERSUING NOW
BBA 13
B.COM 8
B.SC 1
B.TECH 2
BCA 1
BA 3
0THERS 2
TOTAL 30
In this illustration, 43% respondents are pursuing their BBA, 27% are pursuing B.Com, 10%
pursuing B.A, 7% in B.Tech, 3% in BCA as well as B.Sc and rest are pursuing in other
courses.
BBA
43%
B.COM
27%
B.SC
3%
B.TECH
7%
BCA
3%
BA
10%
0THERS
7%
WHAT ARE YOU PERSUING NOW ?

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9. Which method of MBA do you prefer the most?
Full-Time [] Part-Time [] Online [] Executive []
MODE OF MBA
FULL TIME 19
PART TIME 0
ONLINE 5
EXECUTIVE 6
In this illustration, 63% of respondents prefers Full Time MBA Course, 20% prefers
Executive MBA, 17% prefers Online MBA.
FULL TIME
63%
PART TIME
0%
ONLINE
17%
EXECUTIVE
20%
MODE OF MBA

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10%
44%
40%
3% 3%
Why you want to do MBA?
Personal Growth
Career Opportunity
Income Prospective
Organizational Requirement
OTHERS
10. Why you want to do MBA?
Personal Growth [] Career Opportunity [] Income Prospective []
Organizational Requirement [] Others……………………………….
Why you want to do MBA?
Personal Growth 3
Career Opportunity 13
Income Prospective 12
Organizational Requirement 1
OTHERS 1
In this illustration, 44% of respondents want to do MBA for better Career Opportunity, 40%
for income perspective, 10% for personal Growth, 3% due to organizational requirement, and
rest 3% for other reasons.

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11. Criteria for choosing MBA Course?
Tuition Fees [] Placement Assistance [] Program Curriculum []
Program Duration [] Location of the Campus [] Faculty Profile []
Accreditations [] Others………………………………
CRITERIA FOR CHOSSING MBS COURSE
Tuition Fees 8
Placement Assistance 15
Program Curriculum 1
Program Duration 1
Location of the Campus 2
Faculty Profile 2
Accreditations 1
Others 0
In this illustration, 50% of respondents chooses MBA course with a criteria of Placements
Assistance, 27% chooses by keeping the Tuition fees in mind, 7% has a criteria of both
Location of the Campus and Faculty Profile and 3% had a criteria of Program Curriculum,
Program Duration and Accreditations.
Tuition Fees
27%
Placement
Assistance
50%
Program
Curriculum
3%
Program
Duration
3%
Location of the
Campus
7%
Faculty Profile
7%
Accreditations
3%
Others
0%
CRITERIA FOR CHOSSING MBS COURSE

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12. In which field do you want to pursue your MBA?
Marketing [] Finance [] Information Technology []
Human Resource [] International Trade [] Health Care []
Operations [] Logistics []
SPECIALIZATION
Marketing 10
FINANCE 13
IT 2
HR 3
INTERNATIONATIONALTRADE 1
HEALTH CARE 1
OPERATIONS 0
LOGISTICS 0
OTHERS 0
In this illustration, 43% of respondents, want to do MBA in Finance, 34% in Marketing, 10%
in HR, 7% in IT and 3% wants to do in International Trade and Health Care respectively.
Marketing
34%
FINANCE
43%
IT
7%
HR
10%
INTERNATIONATIO
NAL TRADE
3%
HEALTH CARE
3%
OPERATIONS
0%
LOGISTICS
0%
OTHERS
0%
SPECIALIZATION

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13. Which course of MBA do you prefer the most?
Direct MBA [] Integrated BBA-MBA []
TIME LIMIT
2 YEARS MBA 24
INTEGRATED BBA-MBA 6
In this illustration, 80% of respondents want to 2 years MBA course, and rest of 20% wants
to go for Integrated BBA-MBA Course.
80%
20%
TIME LIMIT
2 YEARS MBA INTEGRATED BBA-MBA

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14. According to you what is the overall demand of MBA course in India?
1 [] 2 [] 3 [] 4 [] 5 []
1:- Very Low 2:- Somewhat Low 3:- Neutral 4:- Somewhat High 5:- Very High
OVERALL DEMAND OF MBA COURSE IN INDIA
1 2
2 0
3 8
4 9
5 11
In this illustration, 36% of respondents, had responded that there is a Very High Demand of
MBA, 30% said that there is not much high demand, 27% said there is Neutral Demand of
MBA, and rest 7% said there is Very Low Demand in MBA.
1
7%
2
0%
3
27%
4
30%
5
36%
OVERALL DEMAND OF MBA COURSE IN INDIA

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FINDINGS
In the above Pie Chart, we can see that there are 50% of male respondents and 50% of
Female respondents.
In the above Pie Chart, we can see that are 70% of respondents are of 19-25 years of age and
30% of respondents are of age below 18.
In this illustration, 47% which is highest comprises of respondents with the family income of
below Rs 3,00,000, 23% of total respondents are with income Rs 3,00,001- 5,00,000 , 20%
respondents gets income above Rs 10,00,000 and the rest gets a salary between Rs 5,00,001-
10,00,000.
In this illustration, 47% which is highest comprises of respondents completed Class XII, 43%
of total respondents had done their Under Graduation, 10% respondents had completed their
Diploma.
In this illustration, 97% respondents had heard about MBA course and rest 3% did not heard
about any MBA course.
In this illustration, 70% respondents want to do MBA course and rest 30% don’t want to do
MBA course.
In this illustration, 55% respondents completed their previous course in Commerce, 28% did
in Arts and rest 17% did in Science.
In this illustration, 43% respondents are pursuing their BBA, 27% are pursuing B.Com, 10%
pursuing B.A, 7% in B.Tech, 3% in BCA as well as B.Sc and rest are pursuing in other
courses.
In this illustration, 63% of respondents prefers Full Time MBA Course, 20% prefers
Executive MBA, 17% prefers Online MBA.
In this illustration, 44% of respondents want to do MBA for better Career Opportunity, 40%
for income perspective, 10% for personal Growth, 3% due to organizational requirement, and
rest 3% for other reasons.
In this illustration, 50% of respondents chooses MBA course with a criteria of Placements
Assistance, 27% chooses by keeping the Tuition fees in mind, 7% has a criteria of both
Location of the Campus and Faculty Profile and 3% had a criteria of Program Curriculum,
Program Duration and Accreditations.
In this illustration, 43% of respondents, want to do MBA in Finance, 34% in Marketing, 10%
in HR, 7% in IT and 3% wants to do in International Trade and Health Care respectively.
In this illustration, 80% of respondents want to 2 years MBA course, and rest of 20% wants
to go for Integrated BBA-MBA Course.
In this illustration, 36% of respondents, had responded that there is a Very High Demand of
MBA, 30% said that there is not much high demand, 27% said there is Neutral Demand of
MBA, and rest 7% said there is Very Low Demand in MBA.

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CONCLUSION
In the conclusion of the project, the objective of the project has been proved right, as 50% of
the respondents have said there is a demand of MBA course as it is a professional course and
now a days it the organizations also wants their employees to do MBA. Meanwhile I had
done a personal talk , and I got to know that the children of Businessmen wants to go for
MBA course more. And we can conclude that there is a need nad demand of MBA course in
our area. These project has also enhanced my knowledge on the topic of estimating demand.