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Social Business Design


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Figure 1.2 from the book Social Business Design by Dion Hinchcliffe and Peter Kim.

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Published in: Business
  • Thanks for sharing. Very interesting.
    Companies often try to make their social media presence more about, “Let me tell you how great my company is.”
    Becoming social and how understand that a broader spectrum internal and external has a direct impact on their innovative relationship in terms of improving customer satisfaction and brand loyalty.
    If you give great product or service, you might not have a relationship if you don’t take care of that relationship, internal and externally.
    To me, the return on investment (ROI) in social media is not only the information that’s there, but actually bringing about real change based on this information. The ROI in social media is all this information, all this discussion and actually bringing about change in the organization. That’s a great way to measure it.
    Greetings from Brazil.
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