Thinking About 2 Growing Forces
Content Marketing
4
Increasing Visibility
Who’s Doing It?
Lead Generation & Nurturing           Shift From Push To Pull                               8
Communities of             Action or Practice                            9
Content Marketing & Community           Collide
Threat or Opportunity?
More Nimble
Free of Bias               16
Accessible and Shared
Consider
Suppliers
Self-Formed CommunitiesEvent Planning LinkedIn #AssnChat
Publishers
Hosted Buyer
What aboutyour industry?
5 Competitive Re-Actions
27
28
29
Who winsthe race?
Those that:  Put mission before profit
Attract & Engage Most  Influencers = Win
People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before ...
Dave Lutz@velchaindlutz@velvetchainsaw.comvelvetchainsaw.com
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
What Keeps Me Up At Night by Dave Lutz
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What Keeps Me Up At Night by Dave Lutz

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Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using content marketing and communities, two services most associations provide. How can organizations compete? Who's going to win?

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What Keeps Me Up At Night by Dave Lutz

  1. 1. Thinking About 2 Growing Forces
  2. 2. Content Marketing
  3. 3. 4
  4. 4. Increasing Visibility
  5. 5. Who’s Doing It?
  6. 6. Lead Generation & Nurturing Shift From Push To Pull 8
  7. 7. Communities of Action or Practice 9
  8. 8. Content Marketing & Community Collide
  9. 9. Threat or Opportunity?
  10. 10. More Nimble
  11. 11. Free of Bias 16
  12. 12. Accessible and Shared
  13. 13. Consider
  14. 14. Suppliers
  15. 15. Self-Formed CommunitiesEvent Planning LinkedIn #AssnChat
  16. 16. Publishers
  17. 17. Hosted Buyer
  18. 18. What aboutyour industry?
  19. 19. 5 Competitive Re-Actions
  20. 20. 27
  21. 21. 28
  22. 22. 29
  23. 23. Who winsthe race?
  24. 24. Those that: Put mission before profit
  25. 25. Attract & Engage Most Influencers = Win
  26. 26. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  27. 27. Dave Lutz@velchaindlutz@velvetchainsaw.comvelvetchainsaw.com

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