This document discusses selecting a topic and purpose for a speech. It recommends choosing a topic you are familiar with or want to learn more about. Topics can be generated through brainstorming methods like personal inventory or clustering. The general purpose is to inform or persuade, while the specific purpose precisely states what the speaker hopes to accomplish. Guidelines are provided for writing an effective specific purpose statement in one sentence. Finally, the central idea should encapsulate the major speech ideas in a concise sentence.